1. INTRO TO YOUR NEXT 3 MONTHS
HELLO
INTRO TO YOUR NEXT 3 MONTHS
MKT 202 – INTRODUCTION TO MARKETING
Sec 34 & 45

2. WHO AM I? EHFAZ NOWMAN MASTERS IN MARKETING
University of Manchester, UK
Worked in Advertising [TBWA & Grey]
BACHERLOR’S IN MARKETING AND INB
North South University
MKT 202; SEC 34 [NAC 204] & 45 [NAC 202]
MW – 8:00 am to 9:30am and 11:20am to 12:50pm

3. Now, who are you?
Introduce yourself to the class, but there is a catch!
Name
Little background
Hobbies
Favourite movie/ band
Where do you want to work or do?

4. Course introduction
‘Introduction to Marketing’ is designed with an intention to build students’ foundation on the basic concepts and practices of marketing. Along with the marketing theories taught in class, the course also introduces students to real-world applications so that students can get a creative perspective of marketing and have an understanding on how to link marketing strategy to financial value. A firm grasp on this course would be crucial to successfully pursue the advanced marketing courses.

5. Course objectives
At the end of this course, students should have firm understanding on: •     Theoretical aspects of marketing principles •     Real-world applications and implementations of marketing methods •     Manager’s perspective as a decision maker •     How to work in a group environment •     How to communicate in a business environment 

6. Class format Author: Philip Kotler and Gary Armstrong.
Title: Principles of Marketing
Edition & Year: 14th Edition
Publisher: Pearson Prentic Hall
ISBN: 13:

7. Class format Lecture slides; PowerPoint Examples! Examples! Examples!
Q/A; class participation
Journals, articles, handouts
Online research
Book for reference

8. Assessment format

9. Class rules BE ON TIME! NO MOBILE PHONES**
NO LAPTOPS (or any other gadgets)
PARTICIPATE

10. CONTACT ME ehfaznowman@gmail.com (for the time being)
ehfaznsu.weebly.com – for all your resources
Office room and hours - TBA

11. CLASS PARTICIPATION AND PRESENTATION