Presentation on theme: "Is it newsworthy? Should we run it now? Will our audience care? most important stuff fluffy stuff."— Presentation transcript:
Is it newsworthy? Should we run it now? Will our audience care? most important stuff fluffy stuff
What is newsworthy? Newsworthiness is the idea that the information is or is not of interest to your audience.
The newsworthy five 1: Timing 2: Significance 3: Proximity 4: Prominence 5: Human Interest
1: Timing – Information is current and new – With communication instantaneous, old news is quickly discarded The newsworthy 5 OMG! Fifty-year-old Demi Moore is marrying Ashton Kutcher, who is only 34! – A story with only average interest needs to be told quickly if it is to be told at all – If it happened today, it's news – If the same thing happened last week, it's not
2: Significance The number of people affected by the story is important – A plane crash in which hundreds of people died is more significant than a crash killing one – The hurricane destroyed $4.5 million in property and killed twenty people. The newsworthy 5 What’s more important – people or property?
3: Proximity Stories which happen near to us have more significance and newsworthiness – For someone living in France, a major plane crash in the USA has a similar news value to a small plane crash near Paris Proximity doesn't have to mean geographical distance – Stories from countries with which we have a particular bond have the same effect – Australians would relate more to a story from a fellow Western nation from a much closer Asian country The newsworthy 5 Proximity is who is “close” to you
4: Prominence Famous people get more coverage just because they are famous – If you break your arm it won't make the news, but if the Queen of England breaks her arm, it's big news The newsworthy 5 Face it: the Queen is more important to more people than you are. Bummer, huh?
5: Human Interest Human interest stories often disregard the main rules of newsworthiness – They don't date as quickly – They need not affect a large number of people – It may not matter where in the world the story takes place The newsworthy 5 Take a look: human interest is human interestlook
Do I run the story? An article should be run if it has at least 2 of the Newsworthy 5
Is this newsworthy? Indicate if these stories are newsworthy to readers of the Houston Chronicle
Is this newsworthy? A man bumps his head, recovers from amnesia, and returns to the wife he left 15 years earlier. Yes, Human Interest
Is this newsworthy? A whale swims the wrong way in the English Channel and is trapped. All of Great Britain is captivated by its struggle. Yes, Human Interest
Is this newsworthy? Missouri City native Jalen Finner is named MVP of the Hawaii Bowl after Rice defeats Fresno State 30-6 on Christmas Eve, 2014. Yes, Proximity
Is this newsworthy? 90 Year Old President George H.W. Bush is released from the hospital after a seven day stay. Yes, Prominence
Is this newsworthy? Singer Chris Brown arrested for assault on girlfriend Rihanna. No, Timeliness (old news)
Is this newsworthy? Two winners in Saturday’s record Texas Powerball jackpot are from Fort Bend County. Yes, Timing and Proximity
Is this newsworthy? A Milwaukee to Houston flight was delayed yesterday after a passenger found a shotgun shell near his seat. Yes, Timing, Proximity and Significance
Assignment Part 1: newsworthiness Instructions – Click on the article heading (Article 1) above to read the article – Determine which of the Newsworthy 5 characteristics were present to earn publication of this article on the Houston Chronicle website and put an “X” in the relevant space – Save this slide (ONLY SLIDE 18) as [last name] Newsworthy Chronicle 1 and submit to Mr. Nigrelli via Google Drive by the end of class on Wednesday, February 18 th Article 1Article 2Article 3Article 4 Timing Significance Proximity Prominence Human Interest
Assignment part 2: newsworthiness Instructions – Log on to www.dallasnews.com and, using the Newsworthy 5, locate articles which represent at least one of the characteristicswww.dallasnews.com – Copy the URL and paste it in the space next to the characteristic – Save this slide (ONLY SLIDE 19) as [last name] Newsworthy DMN 1 and submit to Mr. Nigrelli via Google Drive by the end of class on Friday, February 20 th Article 1Article 2Article 3Article 4 Timing [paste URL here] Significance Proximity Prominence Human Interest