1. Sitecore – Our View and Capability

2. Introduction To our

3. Who we are ?
We are team of mainly three people backed by other developers and financially our parent associate company Cloud2SME.
We have years of experience with us in corporate industry where we have delivered
many projects as developers and leads in past.
Now we gather to deliver excellence in Sitecore based projects from India.

4. Project Lead
Vishal Gupta, is having 7 years of experience in Application Development in which
6 years in Sitecore itself. As part of Sitecore community efforts he is known for corporate trainings in India and popular columnist for Sitecore tech articles.
In past corporate experience he has work for Dell Services, Avanade to name few.
He is now passionate about latest Sitecore 7 and playing lead role for the Cloud2SME in Sitecore Development Services.
Linked in :
Blog :

5. in.linkedin.com/pub/pramila-soni/28/b28/28b
Dev Lead
Pramila Soni, is having 5 years of experience in Application Development in which
3 years in Sitecore itself. She also have contribution in tech articles in blogs.
In past corporate experience she has work for Dell Services, TCS to name few.
He is now passionate about latest Sitecore MVC flavour, DMS and playing Dev Lead role for the Cloud2SME in Sitecore Development Services.
Linked in :
Blog :

6. in.linkedin.com/pub/pramila-soni/28/b28/28b
Infra Lead
Nagaraju, is having 12 years of experience in IT Infrastructure deployment and services in which he has designed may successful implementation of Sitecore deployments.
In past corporate experience he has work for IBM to name few.
He is now passionate about latest Cloud deployment of Sitecore using Azure and Admin of overall infrastructure deployment in Cloud2SME.
Linked in :

7. When transforming their web experiences, Cloud2SME’s customers are typically concerned about….
Accountability Challenges The project is spread between multiple organizations (creative, developers, hosting)
Business Empowerment The solution does not enable the business to self-manage content, marketing and campaigns
Complex Integration Requirements Web content management is only one piece of the desired experience and successful solution
Performance/Feature Surprises at Enterprise Scale Scalable components, when brought together, produce performance or other challenges
Solution Maintainability Key documentation and processes are missing in order to effectively enhance the solution

8. WE TOOK DIGITAL VERY SERIOUSLY
STRATEGY
EXPERIENCE DESIGN
PLATFORMS
MANAGED SERVICES
END TO END APPROACH
Who We Are
Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Our people have helped thousands of organizations in all industries improve their business, increasing agility, employee productivity and customer loyalty.
Cloud2SME is a global consulting & company  delivering digital marketing end to end services blending insight, creative, technology  expertise  by leveraging a focused and specialized talent base  that helps customers to realize results.

9. Our thinking towards OMS
Sitecore for Marketers

10. Number of visitors to your site is a mostly useless metric
Many marketing departments uses traffic numbers (x amount of visitors) to prove their sites are good. This is close to useless
Numbers do not tell you if traffic is “good”
Numbers do not translate into business value
is tracked away from web which again is separate from mobile
The data cannot be used to determine where you should optimize
Analogous to a BD saying I’ve had 200 customer meetings this week. “How much did you sell?” Nothing.

11. Sitecore is a Customer Engagement Platform
Sitecore is a “blended” solution – it combines web content management with a marketing platform
Sitecore can:
Build and populate a website (content management)
Respond intelligently to an individual visitor (personalization)
Integrate multiple sources of profiling data for communication
Consolidate siloed marketing technologies (e.g. web and )
Integrate with external tools and databases already in use – e.g. Dynamics, Sharepoint

12. Sitecore Customer Engagement Management
Some clients try the “Best of breed” approach, by going and getting the best campaign product and another ecommerce product, Sitecore has all of these. They’re not the best at (but they’re pretty good) but they are integrated.
Some people with Sitecore, want a great campaign product, but already have it in sitecore.
The Sitecore solution was purpose-built to incorporate all the tenets of conversation, starting with the fact that it is a two-way interaction in which all participants have their own goals. There is a natural cadence to conversation, even online, and even as it may occur across a mix of channels.
The Sitecore Customer Engagement Platform delivers all of the capabilities that allow a digital conversation between a prospect and company to flow:
• It remembers the previous interaction and continues where the conversation left off
• It “speaks” in the context of the prospect’s needs vs. the needs of the marketing department
• It anticipates needs and is ready to help customers take the next step
• It asks questions of the prospect, to learn more.
Furthermore, the Sitecore Customer Engagement Platform spans all digital channels – web, , ecommerce, social and mobile – to ensure that no conversation thread is dropped

13. 5 Phases of Sitecore Digital Maturity Model
Business Value
Digital Maturity
Basic
Objectives:
Basic presence
KPIs are traffic related
Focus areas:
Basic website
Search
News
Web analytics
2. Tactical
Web to grow revenue
KPI’s: Business objectives
Multichannel with mobile
Cross channel analytics
Sales enablement (B2B)
Segmented campaign
3. Optimizing
Optimize digital presence
Optimize spend
KPI’s are tied with monthly business objectives
Campaign management
Rules-based personalization
Optimization
4. Automation
Nurture prospects and customers
KPI’s are tied with revenue,, leads etc.
Personas and profiling
Predictive personalization
Cross digital channel automation
Trigger based dialogue
5. Engaging
1-to-1 conversation
Blend offline and online
Building customer profile
KPIs engagement analytics combined with customer databases
Bridging online and offline worlds “one view”
Integration to customer databases, CRM
Use business intelligence to consolidate insight
Source: Sitecore Digital Maturity Model
If you’re looking at the level 3,4,5 offerings, Sharepoint doesn’t have this capability.
Generally not using all the features in Sitecore.
The KPI’s in Sitecore is already there. This is something hard to implement yourself.
Marketing department needs to justify how much money they are making. Sitecore can give you the data, but Marketing needs to get it worked out initially.
Unlike large-scale “big bang” implementations of the past, typically employed with applications such as enterprise resource planning (ERP), sales force automation (SFA) and the like, the Sitecore solution can be implemented in a phased approach that is accretive in nature. As the organization’s ability to engage customers in conversations grows, corresponding Sitecore capabilities can be seamlessly added onto the core system.
The first step is to deploy the Sitecore Customer Engagement Platform to the level a company is at today. As the organization (people) moves along the maturity model to higher levels, the company
can implement the appropriate processes and technology, using a cycle of Analyze-Design-Build-Optimize.
Forrester Research states:
Online marketing suite adoption is a long-term initiative due to its dual dependence on organizational maturity and technology deployment. In practice this poses a challenge for most organizations, which may aspire to the online marketing suite’s benefits but lack the full set of foundational capabilities required to fully achieve its potential. Given this disconnect, what’s the best approach to online marketing suite adoption? Get on board as early as possible and develop capacity in stages.
Before embarking on any large-scale customer engagement initiative, Sitecore also recommends that customers have in place a Digital Customer Engagement Strategy that outlines the
company’s:
• Digital vision
• Digital mission
• Digital goals mapped with business objectives
• KPIs for goals
• KPI targets
• Customer digital touch points and how the customer will be approached in each of them.
Basic: In the Basic phase, objectives are based on establishing a core digital presence that consists of
integrated Search, Newsletter and Web Analytics. Objectives are mostly related to serving visitors with
information about the company and its services; all content is static and doesn’t adapt to visitors’ behavior.
KPIs in the Basic phase are typically traffic related, such as Visitors per Month, Page Views, Time on Site, etc.
Tactical: In the Tactical phase, businesses are beginning to tie KPIs to business objectives, such as increasing
specific revenues or reducing costs. Here, digital channels are used strategically to achieve these goals. In
terms of customer engagement, objectives are based on measuring quality rather than quantity and extending
the multichannel presence, with mobile presence typically the first priority.
B2B businesses could also begin to use digital channels for sales enablement, where those channels are
bringing qualified leads to the sales force.
Tactical activities include a transition from mass mailing to segmented campaigns, to offer more relevant
content to each recipient.
Optimizing: This phase focuses on optimizing the digital presence. This is typically accomplished through
small, incremental iterations in which content is tested against outcomes, mainly to increase visitor
engagement. Rules-based personalization is used, to make content more relevant according to visitor behavior,
by using keywords or geolocation for specific served content.
Campaign management is used to optimize marketing spend, to determine where budgets are best spent to
drive engaged visitors.
Automation: Automation plays a catalytic role in implementing and optimizing the business lead-to-revenue
model, nurturing prospects with relevant content and information that is the context of the buying cycle stage
they are in.
In this phase, is used strategically, responding to behavior from a prospect. Visitor profiling is used
to accumulate information about each prospect’s behavior and interests, to be used in concert with the
automation or as predictive personalization, responding to implicit onsite visitor behavior.
KPIs are often related to lead conversion, with revenue and lead-to-revenue time being the most important.
Engaging: This phase blends the online and offline worlds, integrating them to get a better, more complete
overview of visitor behavior and enabling automation to react to changes that occur either off- or online. In this
phase, universal visitor profiles are often built, enabled by close integration with the CRM system or customer
databases.

14. Engagement in the real world
Customer Behaviour
Channel
Progressive Visitor Profile
Automated Response
Customer searches in Google for “Safe economical minivan,”
enters website and signs up for .
Online — Search and website
Unique visitor profile created with name and , interested in safe economical minivan.  
Send relevant content
regarding safe economical minivans through .  
Customer opens , clicks on “Test drive minivan link” and requests test drive from website.
Online — and website
Goal: Signs up for minivan test drive.
Send confirmation link
asking for further details.
Customer opens confirmation on smartphone and submits additional details about gender, birthday and previous car.
Mobile — and mobile website
Gender, birthday and previous car added to visitor's profile, even
though this is a different session on a different device.
Send reminder one day prior to test drive, send SMS morning of the test drive with driving instructions.
Customer test drives minivan, talks to car salesperson about finance and safety for her newborn child.
Offline — Car Dealer
Car salesperson adds “Concerns about safety for newborn” and “Needs to be financed” to profile.
Send about safety two days after test drive.
Send about finance options three days after test drive.
Customer opens finance on smartphone, clicks on finance options, calculates loan and
payment starting date.
Add specifics about selected finance to profile.
Send alert to car salesperson, who schedules a phone call to customer.
This is how engagement with customers happens in the real world and how

15. Execution – Efficiency – Excellence
in.linkedin.com/pub/pramila-soni/28/b28/28b
Execution – Efficiency – Excellence
We have seen many projects in our corporate experience which has taught that there is no single process which is perfect. So we are flexible as per demand by project. We can execute project in agile(Scrum to be precise) methodology or if require in waterfall model also.
The main motive of our whole team is to execute the project with applicable efficiency and bring the excellence in quality of project. This combination of E3 make sure that client has wonderful user experience.
We don’t believe in copy paste atleast in portfolios, so we can’t share our individual project contributions which we have done in past for respective clients and corporates but we are open to discussions, interviews to prove our credentials.
You may write us at
You may call us : , +65 –
You may ping us : vishal_bwr (Skype)