1. BSc (Hons) Multimedia Design Technology BA (Hons) Interactive Media Design Presented by Dr. Tony Sampson (BSc, PGCE, MA, PhD) 2-3pm 3-4pm School of Arts and Digital and Industries

2. The Field and School Programmes Media Studies Film and Video BSc (Hons) Multimedia Design Technology BA (Hons) Interactive Media Design Computer Games Design Computer Games Technology Communication Studies MA Programmes in Multimedia & Digital Culture PhDs Media Communications and Screen Studies in the new School of Arts and Digital Industries

3. Teaching and Research Rated among the top 10 modern universities for research by the Guardian

4. Undergraduate Programmes in New Media BSc (Hons) Multimedia Design Technology BA (Hons) Interactive Media Design

5. Approach: Thinking and Doing 1.Design 2.Technology/Production 3.Research

6. What do we do? Designing User Experiences Design Dead 0n Arrival Dead 0n Arrival Interactive Comic

8. The Gadget Show and UEL Student Work See related news stories From 2011: Channel 5 calls on UEL expertise for Gadget Show From 2008: Award-winning UEL comic book stars return to heroes’ welcome See the Gadget ShowGadget Show See Dracula: The Interactive ComicThe Interactive Comic

9. What do we do? Navigation Design D Navigating the Space of Interaction Bursary project Artist’s portfolio

10. What do we do? Design Principles Design principles Interface design Interaction design Navigation design Information design Designing user choices, feedback and experiences Graphics, Photoshop, Illustrator, web design, Flash, 3D, mobile and pervasive design

11. What do we do? Tech/Production Technology & Production

12. What do we do? Tech/Production/Ubicomp

14. What do we do? Educational Software The Project Blog http://www.affect-ed.com

15. What do we do? Participatory Media http://www.playratecreate.co.uk

16. What do we do? Tech/Production Tech/Production Web authoring, multimedia authoring (Flash), media production (audio, video) graphics, ubicomp, Photoshop, Illustrator, multimedia hardware (platforms), 3D Max, dynamic web (php, MySQL), major project work at level 3 BSc (Hons) Multimedia Design Technology (coding, hardware/software, php) BA (Hons) Interactive Media Design (media production - audio, video)

17. What do we do? Research Research

18. What do we research? Users What users think and feel about new media experiences User Experience Design

19. What do we research? Users Preliminary User Testing: Card Sorting

20. What do we research? Users Preliminary User Testing with PrototypesUser Testing

21. What do we research? Users Preliminary Flow ChartsResults

22. New investment in UXD research and user testing software See related industry link

23. What do we research? User Experiences Ideas Concepts and Methods Interactivity, network space, convergence, collective intelligence, participation, mobile, experience, attention, emotional, pervasive, affect… Proposing ideas and research questions User testing Researching User Experience 1.Understand how users think (cognitive) 2.Usages (behavioural) 3.Emotional responses (visceral)

24. Where are they now? Examples of Former Students User Experience Design Specialist UXD Consultant Production & Marketing Director Senior Web Developer - Team Lead at NokiaSenior Web Developer - Team Lead at Nokia Head of New Media Productions at Travel Channel InternationalHead of New Media Productions at Travel Channel International Freelancers

25. Our Graduates: Talking about UX consultancy for BBC project

26. What Our Students Say "The Multimedia degree at UEL provided me with a fresh perspective on the digital world. During the course of my degree I stopped being a passive consumer of digital media and became a researcher and a designer.” “My project work involved producing physical interactions using hacked technology, this allowed me to be creative and explore an area that was of interest to me.” “The lecturers are passionate about their subject and continually encouraged us to explore our own interests and the latest trends.”

27. What Our Students Say “The research focus is extremely relevant to industry. The design of digital products has moved away from being based solely on efficiency and increasingly on how users 'feel' about them. Companies have to produce better user experiences in order to generate customer loyalty.” “Thanks to my UEL degree I gained both the practical skills and theoretical knowledge required to become a user experience consultant. My current role involves researching the effectiveness of websites/apps and other digital interactions in order to improve the experience of the user. In this role I have worked for major broadcasters/telecommunications companies and have spoken at major industry events.“ “Studying Interactive Media Design BA (Hons) at the University of East London has helped propel me into an exciting career as a director of an award winning digital agency.”

28. What Our Students Say “In the fast paced world of interactive design and new media, this degree enables students to grow through acquiring necessary practical skills in design, programming and client management as well as understand the theory behind it all. The interactive comic I produced for my final year project won a prestigious British Interactive Media Award, to which I owe a great deal of gratitude to my tutors who guided me throughout the development of the project.” "As someone with previous experience in graphic design for print, studying Interactive Media at the UEL not only helps me to expand my skills and knowledge but also my career opportunities.” “I’m now in level 3 completing my project. A special highlight for me was to be recommended by my tutor for a work placement with an award winning design agency. Through this experience I learned how much I was capable of, even getting my work featured on television on the Gadget Show."

29. What Our Students Say “I gained the internship that has led to my current role via the University's good industry connections and in turn I am continuing that relationship through my company Cyber-Duck with us taking on more talented UEL students via an internship scheme; in return we are providing UEL students with live client briefs giving them the opportunity to learn how real creative and technical agencies work in the new media industry.” “I’m in level 2 and the work is really good; an interesting experience. There is a good balance between technical and research. The Flash project this year was really good. It helped me put everything I've learned so far into practice; including interaction design theories, as well as the technical skills necessary to produce the work.”

30. What Our Students Say “Working with my tutor is brilliant. He is teaching us to use technology and produce work in a professional way, which can be challenging, but he is really supportive and committed to helping us succeed.” “With its combination of mutli-talented staff both in the Digital Industries and Academia, MMDT is a course I would recommend to anyone with an interest in Multimedia. The course offers the opportunity to work on multimedia design projects in conjunction with ‘real clients’, and prepares us so that we are not only great graduates but work-ready too. Graduates of this course not only leave UEL with a broad range of practical skills at their finger-tips but also with an excellent grounding in multi-media theory in their portfolios.”

31. What Our Students Say “Having studied the BA (Hons) Interactive Media Design, I have been very impressed with the variety of topics and disciplines that were covered on the course, helping me to develop my skills for both practical design and managing research projects. After completing the course I was able to enter employment in the user experience industry where I now work on projects for large international companies. I feel that the course did a lot to prepare me for my current job, both in terms of literature and techniques. I am delighted with how relevant the course is to commercial work. The tutors on the course were all very helpful and provided me with a great breadth of knowledge, but with a level of depth that I would not have expected from an undergraduate degree.”

32. Level 1 BSc (Hon) Multimedia Design Technology AMS1304 Introduction to New Media  Weds am MS1301 Visual Design Tues pm IM1024 (to become MS1309) Web Authoring and Web Management Mon pm BMS1310 Multimedia Principles and Design (Precursor MS1301) Weds pm Options MS1404 Media Production 2 (precursor MS1301) Monday am MS1600 Multi-Media Advocacy Theory & Practice Mon pm (3-5pm) Or University-wide option MS1302 Web Page Design (Precursor MS1301) Fri pm Level 2 MMDT AMS2305 Multimedia Design (Prerequisite MS1302) Tuesday am Module Leader: Jeff MS2309 Multimedia Hardware (Prerequisite MS1310 or MS1302) Weds am Module Leader: Marian MS2301 3D Modelling (Prerequisite MS1301) (Fri am) IS2101 User Interface Design (2011/12) (Thurs am/pm) IS2103 Programming and Scripting (2011/12) (Monday pm) or University-wide Option BMS2306 New Media Research Concepts and Methodologies (Prerequisite MS1304) Tues pm Module Leader: Tony MS2303 Live Team Project ¶ (Prerequisite MS2305) Weds am Module Leader: Mary Option IS2108 Information Systems Development (2011/12) Thurs am/pm Or University-wide option (in 2012/13 MS3304 will become a core level two module in this slot) Level 3 MMDT AMS3307 (MS3000) Dissertation/Project ‡ (Prerequisite MS2306, MS2303) (Co-requisite MS3305) Thurs am (sem A) Thurs pm (sem B) Module Leader: Tony MS3308 New Media Portfolio* (Prerequisite MS2306, MS2303) (Co-requisite MS3305) Thurs early pm slot in semester A Thursday am slot in semester B Module Leader Sem A: Tony Module Leader Sem B: Marian MS 3304 Dynamic Content: Design, development and management of database driven systems Tues am In 2012/13 a new level three core module on mobile and pervasive computing Module leader: Grethe BMS3305 User Experience Design: Theory/Practice Tues am Module Leader: Tony

33. Level 1 BA (Hons) Interactive Media Design AMS1403 Media Production 1 Monday am MS1301 Visual Design Tuesday pm MS1304 Introduction to New Media  Weds am BMS1404 Media Production 2 (Precursor MS1403) Monday am Options (Media Theory Strand) CC1703 Consumption and Representation (Thurs am) MS1402 Media Meanings (Fri am) MS1600 Multi-Media Advocacy Theory & Practice Mon pm (3-5pm) MS1310 Multimedia Principles and Design ** (co-requisite MS1302) Weds pm MS1302 Web Page Design (Precursor MS1301) Fri pm Level 2 IMD AMS2305 Multimedia Design (Prerequisite MS1302) Tuesday am Module Leader: Jeff Two Options: MS2301 3D Modelling (Prerequisite MS1301) (Fri am) MS2405 Media Production 3 (Prerequisite MS1404) Weds am IS2101 User Interface Design (2011/12) (Thurs am/pm) IS2103 Programming and Scripting (2011/12) (Monday pm) MS2309 (IM2075) Multimedia Hardware (Prerequisite MS1310 or MS1302) Weds pm MS 2401 Media, Culture and Identity (Prerequisite MS1402) (Monday pm) MS2103 Youth Cultures (Monday am) BOptions MS2402 Media Production 4 (Prerequisite MS2405) Thursday am IS 2104 Networking (2011/12) Fri pm IS2108 Information Systems Development (2011/12) Thurs am/pm Or University-wide option MS2303 Live Team Project ¶ (Prerequisite MS2305) Weds am Module Leader: Mary MS2306 New Media Research Concepts and Methodologies (Prerequisite MS1304) Tues pm Module Leader: Tony Level 3 IMD AMS3307 (MS3000) Dissertation/Project ‡ (Prerequisite MS2306, MS2303) (Co-requisite MS3305) Thurs am (sem A) Thurs pm (sem B) Module Leader: Tony MS3308 New Media Portfolio* (Prerequisite MS2306, MS2303) (Co-requisite MS3305) Thurs early pm slot in semester A Thursday am slot in semester B Module Leader Sem A: Tony Module Leader Sem B: Marian MS3304 Dynamic Content: Design, development and management of database driven systems Tues am Module Leader: Grethe Or a university-wide option BMS3305 New Media Theory/Practice: User Experience Design Tues pm Module Leader: Tony

34. More info Read out BrochureBrochure See full programme specifications BSc (Hons) Multimedia Design TechnologyMultimedia Design Technology BA (Hons) Interactive Media DesignInteractive Media Design