1. TJT V12 E-business models Thursday 26 April 2001 Group 7 Minna Karhu, Jarmo Huttunen

2. www.Viant.com Viant offers services as concept and strategy development, and designing, building, and growing digital business. Business model: infrastructure provider Sell/serve online: No. Viant’s products are too complicated to sell online. Sell/serve offline: Yes

3. www.Viant.com Customization: Very high. Products are customized for customers. The professionalism of partners is used to meet specialized needs of customers. E.g. Viant uses Ericsson’s knowledge about mobile commerce Likely revenues: service and consulting fees Likely costs: service delivery expenses, professional services (design and programming expenses, business development), sales & marketing, general & administrative, research & development

4. www.Viant.com Website: Layout: clear, textual, not too much information, colors and design support reliable image Content: advertising, but still formal, well established partner and client relations