1. Copyright®2011 Allen Systems Group, Inc. www.asg.com Metadata At The Crossroads… September 15, 2011 A Relentless Pursuit Of Implementations And Applications Of Metadata-Enabled Management To Maximize The Value Of Investment In Information technology … Ian Rowlands, Senior Director of Strategy, ASG

2. Copyright®2011 Allen Systems Group, Inc. www.asg.com Agenda Some History Where We Stand How The World Is Changing Where We Are Headed

3. Copyright®2011 Allen Systems Group, Inc. www.asg.com Some History 1974 (approximately) : MSP Datamanager 1986 R&O Rochade 2001 Soamai becubic 2009 ASG-metaGlossary 2011 ASG-METAMDM BrownstoneBrownstone ReltechReltech LAN Repository

4. Copyright®2011 Allen Systems Group, Inc. www.asg.com The Crossroads “Enterprise” metadata management “Traditional” metadata management “Operational” metadata management Metadata management as a capability to optimize essential IT functions Metadata management as a capability to enable real- time IT Metadata management as a capability to optimize essential BUSINESS functions

5. Copyright®2011 Allen Systems Group, Inc. www.asg.com Where We Stand ASG-Rochade Enterprise Repository ASG-Manager Products Mainframe Repository ASG-metaGlossary Business Glossary ASG-metaGlossary ASG-becubic Applications Repository ASG-metaCMDB Infrastructure Repository ASG deploys a valuable and increasingly interconnected set of metadata solutions – but it’s not enough!

6. Copyright®2011 Allen Systems Group, Inc. www.asg.com How The World Is Changing Shift to knowledge workIncreased IT driven business riskDemand for changing IT cost model

7. Copyright®2011 Allen Systems Group, Inc. www.asg.com Megatrends: The Metadata Explosion Now – Knowledge Workers 2000 – Information Specialists 90’s – Data Strategists metadata Late-70’s-80’s Technical / Programmer metadata Syntactic (Structural) Richness Semantic (Meaning) Richness "Much of the work of finding, interpreting and connecting relevant pieces of information, negotiating meanings and eliciting knowledge in conversations with others, creating new ideas and using them to come up with a final product, happens in the head of a knowledge worker or as part of communication or doing work." (Efimova 2004)

8. Copyright®2011 Allen Systems Group, Inc. www.asg.com Risk of information misuse Misinterpreted information Bad decisions Using the wrong information Using the right information incorrectly Using information that is out of date Risk of information misuse Misinterpreted information Bad decisions Using the wrong information Using the right information incorrectly Using information that is out of date Risk of corporate exposure Governance and compliance Data theft Criminal and corporate liability Loss of intellectual property Legal repercussions Risk of corporate exposure Governance and compliance Data theft Criminal and corporate liability Loss of intellectual property Legal repercussions Risk of business inertia Inability to find information in a timely manner Inability to combine information Failure to collaborate Risk of business inertia Inability to find information in a timely manner Inability to combine information Failure to collaborate Risk of excessive cost Loss of IT investment Significant training/retraining Recreating existing work product Assistance required to find information Risk of excessive cost Loss of IT investment Significant training/retraining Recreating existing work product Assistance required to find information How can information risks be mitigated? Increasing IT Driven Business Risk

9. Copyright®2011 Allen Systems Group, Inc. www.asg.com The Demand For A Changing IT Cost Model Much scholarly work has attempted to prove (or disprove) the “value” of IT Dr. Tim Lincoln, IBM Sesame Studies, 1986 Paul Strassman (Information Payoff, The Squandered Computer) Nicolas Carr “IT Doesn’t Matter”, “The End of Corporate IT

10. Copyright®2011 Allen Systems Group, Inc. www.asg.com The Demand For A Changing IT Cost Model As a business resource, information technology today looks a lot like electric power did at the start of the last century [when manufacturers built and maintained their own generators]. Companies go to vendors to purchase various components — computers, storage drives, network switches and all sorts of software — and cobble them together into complex information- processing plants, or data centers, that they house within their own walls. They hire specialists to maintain the plants, and they often bring in outside consultants to solve particularly thorny problems. Their executives are routinely sidetracked from their real business — manufacturing automobiles, for instance, and selling them at a profit — by the need to keep their company’s private IT infrastructure running smoothly. Nicholas G. Carr, The End of Corporate Computing, MIT Sloan Management Review, Spring 2005

11. Copyright®2011 Allen Systems Group, Inc. www.asg.com The Transitioning Enterprise IT Environment MainframeMainframe DistributedDistributed VirtualizedVirtualized Private Cloud Public Cloud

12. Copyright®2011 Allen Systems Group, Inc. www.asg.com How Does This Affect Metadata Management? Strategically Elevates the corporate perception of the value of the metadata asset Requires “industrialized” metadata management applications Broadens the scope (massively) of metadata discovery and access Tactically Requires a rethink of model/metamodel relationships Demands new style user interface / access capabilities Requires capabilities to integrate metadata management and business applications Forces the pace of federation development Extends requirements for authentication / authorization capabilities ….

13. Copyright®2011 Allen Systems Group, Inc. www.asg.com Industrialized Metadata Management Applications Metadata enabled solutions to significant business issues “Standard” metadata management Visionary metadata implementations There is an emerging recognition of the need to apply metadata management to problems like Business Glossary, Master Data Management, Governance and Data Warehouse Management “Standard” metadata implementations struggle to gain business user acceptance Visionary implementations often collapse under their own weight ASG has recognize the need for an “industrialized” approach to creating applications to address the business issues, and has created a new class of product, the “metaApp” ASG-metaGlossary was created drawing on experience from DDIC and the Data Warehouse Management Application ASG-metaMDM will continue the process Product development will focus on capabilities that enable ASG and customer metaApp development Dependent on “Craft Work” “Master Class” Skills shift to USAGE not creation

14. Copyright®2011 Allen Systems Group, Inc. www.asg.com Example metaApp Roadmap for Server Provisioning Change Mgmt Governance CMDB Integration Zena Automation zKoss UI Provisioning Engine Phase 1 Phase 2 Phase 3 Phase 4

15. Copyright®2011 Allen Systems Group, Inc. www.asg.com The Broadened Scope Of Metadata Management Off Premise Cloud On-Premise Computing On- Premise Cloud The logical enterprise server The dispersed workforce

16. Copyright®2011 Allen Systems Group, Inc. www.asg.com The Broadened Scope Of Metadata Management Managed Environment Managing Environment ConsumingEnvironmentConsumingEnvironment Where does the metadata reside?

17. Copyright®2011 Allen Systems Group, Inc. www.asg.com Model / metamodel relationships: Current State There are: Application models Corporate models (generally user defined) Some “subject / generic” models (e.g., RDBMs) Many technology-specific models There is no general frameworkThere is no obvious “rule” about where a model fits

18. Copyright®2011 Allen Systems Group, Inc. www.asg.com The Metadata Landscape Semantic Repository Business Rules Governance Information Business Processes Enterprise Repository Application Repository Web Services Registries Data models and definitions Infrastructure(metaCMDB)Infrastructure(metaCMDB)

19. Copyright®2011 Allen Systems Group, Inc. www.asg.com A Simple Proposal Application Models Which inherit from: The Enterprise Model Which consolidates: Subject Models Which reconcile / rationalize: Technology- specific Models ARISOracleDB2JavaPL/IProvision TerminologyOrganizationProcessesRDBMS’sApplications All of the items types and all of the potential relationships implied by all of the subject models would be enormous! In practice, each enterprise uses its own unique combination to form the enterprise model

20. Copyright®2011 Allen Systems Group, Inc. www.asg.com Refining The Subject Model Terminology ContentProcess Data ServicesApplications Terminology – describing business concepts is, in a sense, the “master” and bridges the other “subjects”

21. Copyright®2011 Allen Systems Group, Inc. www.asg.com The User Interface Challenge “Just Click It” Business Users don’t want a special user interface – maybe not even a search box – but information at the click of a mouse!

22. Copyright®2011 Allen Systems Group, Inc. www.asg.com CMS Cloud Management SuiteCMS Cloud Management Suite ASG Product Areas AMS Application Management SuiteAMS ITOMS Infrastructure & Operations Management SuiteITOMS Infrastructure & Operations Management Suite DIMS Data & Information Management SuiteDIMS Data & Information Management Suite EAMS Foundation TechnologyEAMS Foundation Technology Performance Management Infrastructure Management Operations Management Information and Document Management Metadata Management APM Application Portfolio Management Application Mainframe Management Cloud Portal Cloud Infrastructure Provisioning Cloud Application on Demand Cloud-in-a-Box

23. Copyright®2011 Allen Systems Group, Inc. www.asg.com Summary The world of Information Technology is going through generational changes ASG has a history of responding well to such changes, notably in the metadata management space We are adjusting based on our history We assert our continued passion for metadata excellence!