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18 things you need to know about making videos Adapted from Dan Frodsham’s presentation given last semester
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How many hours of TV (including Internet videos) do you watch per week? A: More than 20 hours B: 10 – 20 hours C: 5 – 10 hours D: 1 – 5 hours E: Less than one hour 3/29/20112
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Have you ever created a video? A.Yes B.No 3/29/20113
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1/You are already an expert The average American watches 1,022 hours of television annually, which comes to – 19.6 hours of TV per week – 2.8 hours of TV per day (US Bureau of Labor Statistics, 2010; see http://www.bls.gov/news.release/atus.nr0.htm ) 3/29/20114
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2/Telling Stories with Pictures Showing, not saying Bad at informing, good at demonstrating Dramatic, emotional About people Entertaining Associative 3/29/20115
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Mood Board 3/29/20116
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3/Computers are boring... 3/29/20117
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Digital Nation is a Great Exemplar Let’s watch the scene starting at 19:50 3/29/20118
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Digital Nation is a Great Exemplar Let’s watch the scene starting at 19:50 Notice: – Plays on emotions (“victims of computer age”) – Talks to victims in their own space – When narrator talks about what someone thinks, that person is shown 3/29/20119
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3/Computers are boring......(visually, that is) 3/29/201110
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3/Computers are boring......(visually, that is)...and they flicker 3/29/201111
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3/Computers are boring......(visually, that is)...and they flicker......and they’re too bright 3/29/201112
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3/Computers are boring......(visually, that is)...and they flicker......and they’re too bright......and they’re noisy. 3/29/201113
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3/Computers are boring... Implications Do interviews away from computers! If you do film a computer screen, turn down screen brightness to balance light Or, better yet, use a screen recorder – Camtasia Recorder (Free 30-day trial) – HyperCam (Free, works on PCs) – QuickTime has recorder (Free, works on Macs) 3/29/201114
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4/Seven minutes is not long Keep it simple What are the key points? (2-3) Ask ‘Do I really need that?’ How many words do I need? (3 words/second = 500-600 words for 7 minute video) 3/29/201115
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5/Build Sequences of Shots 3/29/201116
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How to jump through time and space but maintain an illusion of continuity: let things leave frame cut-away to something else if that fails, try tricking the viewers eye (e.g. different shot sizes) 3/29/201117
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6/Take Lots of Filler Shots Take video of people walking around and going about their business in their own space Use those shots when you’re talking about those people, or when those people are talking Ideally, you have a variety of shots of people doing what you or they are talking about 3/29/201118
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7/ Consider Shot Tradeoffs 3/29/201119
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From: http://homefilmschoolstudent.com/framing-for-film /http://homefilmschoolstudent.com/framing-for-film / 3/29/201120
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What do you think the impact and role of each shot type is? Can you think of others? Full shot Medium shot Close up Extreme close up 3/29/201125
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7/ Consider Shot Tradeoffs (cont.) Other shots: point of view (POV), pull-focus Camera moves: Tilt (up and down), Zoom (in and out), Pan (left and right), Track Edits: Cut/Dissolve/Wipe 3/29/201126
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8/still more things to do before you start filming: Consider –Access? Permissions? Informed Consent? Safety? Light? Meeting potential interviewees –What can they say? Will they perform? Call Sheets 3/29/201127
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Use Informed Consent Template See http://eecs.wsu.edu/~cs401/termproject/informed-consent.docx 3/29/201128
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9/ Camera know where all the buttons are ‘auto’ mode (its OK to cheat sometimes) ‘white balance’ – Set by putting piece of white paper in front of camera at 45 degree angle to reflect ambient light focus low-light/contrast 3/29/201129
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10/ Natural Light 3/29/201130
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11/Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a tripod, Use a 3/29/201131
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12/ Sound Camera microphones External microphones ‘boom poles’ Personal/clip microphones Radio microphones Monitor levels/ headphones 3/29/201132
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13/Basic Composition 3/29/201133
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‘Camera motivation’ 3/29/201134
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Depth 3/29/201135
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space for movement 3/29/201136
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The ‘rule of thirds’ 3/29/201138
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14/Interviews ‘set-up’ interviews interviewer in shot? ‘over the shoulder’ set-up ‘reverse’ set-up (and ‘noddies’) Don’t have interviewees look into camera! 3/29/201139
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Getting the most out of interviewees Meet interviewees ahead of time Help them relax Don’t reveal your questions Use open-ended questions Non-verbal prompts Stay in control 3/29/201140
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Other ways of interviewing: ‘Walking and talking’ While doing stuff In cars? 3/29/201141
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15/ getting ready for the edit Review what you’ve got Be prepared to adapt 3/29/201142
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16/ Editing -some ‘do’s and ‘don’t’s Adapt the script as needed Don’t get bogged down in detail yet Keep it simple Let it breathe Overlaps/making it seamless Easy on the Digital Effects Music and graphics 3/29/201143
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overlaps 3/29/201144
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17/Scripting Let the pictures do the talking Keep it simple Avoid jargon 3/29/201145
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18/ and don’t forget to use a tripod! 3/29/201146
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Video Analysis Exercise I will hand out the final video rubric We will watch one of the videos from last semester As you watch, analyze it based on the rubric Assign a score for each category, and make notes regarding your justification With your team discuss your ratings for 5 minutes 3/29/201147
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