1. ECO-COMMUNISM Group 6: Mónica Galindo Jimena Quintana Herwin Mauricio Galeano Rios Mateus Guerra Anna Priem Abelsson Nora Katalin Sandor

2. The business idea… Consumer Producers Retailer Packaging New solutions Product + packaging Product + packaging Packaging New solutions Packaging Industry Research &Development Cooperation Joint venture Food provider service Contract system Recycled Material ReuseEnergy Recovery Final Disposal Packaging management

3. The future scenarios… Public opinion Research & Development A No contracts Increasing of waste A No contracts Increasing of waste B Sustainable environmental impacts Higher quality, reuse, productivity and benefits of the product Service of cheaper products B Sustainable environmental impacts Higher quality, reuse, productivity and benefits of the product Service of cheaper products D Only short term perspective (transition period) Initially non profitable for retailer Not environmental-friendly D Only short term perspective (transition period) Initially non profitable for retailer Not environmental-friendly C Non-sustainable development Decreasing of quality of product and packaging Investment not profitable, just economic losses C Non-sustainable development Decreasing of quality of product and packaging Investment not profitable, just economic losses + +- -

4. Improvement options… Public opinion Research & Development A Money savings > personal value of packaging Education and information Improve marking of retailer brand Analyse habits and lifestyles of consumers to indentify and create awareness and a change of minds A Money savings > personal value of packaging Education and information Improve marking of retailer brand Analyse habits and lifestyles of consumers to indentify and create awareness and a change of minds B B D Use university capacity available Benchmarking Joint ventures to reduce risks and costs D Use university capacity available Benchmarking Joint ventures to reduce risks and costs C 1)R&D 2)Influence the public opinions C 1)R&D 2)Influence the public opinions + +- -

5. Win-win situation… Everyone benefits in this sustainable system! Bulgarian Government Producers Packaging Industry Waste Management Industry Consumers Media / NGOs

6. Win-win situation… Everyone benefits in this sustainable system! Bulgarian Government Producers Packaging Industry Waste Management Industry Consumers Media / NGOs Shift in responsibilities away from the government Easier to reach set targets of reuse/recycling Better reputation on the international area and amongst the Bulgarian people

7. Win-win situation… Everyone benefits in this sustainable system! Bulgarian Government Producers Packaging Industry Waste Management Industry Consumers Media / NGOs Business relationship with retailer ensures a certain quantity of goods sold First mover advantages Market share Capacity building

8. Win-win situation… Everyone benefits in this sustainable system! Bulgarian Government Producers Packaging Industry Waste Management Industry Consumers Media / NGOs Economies of scale Reduced costs Further optimied production system First mover advantages Good reputation Long-lasting B2B relationships

9. Win-win situation… Everyone benefits in this sustainable system! Bulgarian Government Producers Packaging Industry Waste Management Industry Consumers Media / NGOs First mover advantages for the company/ies that joins Increased market shares

10. Win-win situation… Everyone benefits in this sustainable system! Bulgarian Government Producers Packaging Industry Waste Management Industry Consumers Media / NGOs Cheaper goods Less responsibilities for the packaging Less waste out on the streets

11. Win-win situation… Everyone benefits in this sustainable system! Bulgarian Government Producers Packaging Industry Waste Management Industry Consumers Media / NGOs Important role for the communication and education between the different actors No greenwash = good relations

12. If this system fails our last option will be moving to the moon… Thank You!