Environmental Sustainability Preserve natural capital Preserve resources and quality of materials Economic Sustainability Self sustainable and resilient economy Value creation for the company and community Social Sustainability Avoid exploitation Avoid alienation Promote health, safety, trust, fairness Sustainability Goals
Provide a healthy diet program through the use of environmentally conscious grown products, preferring local producers and reducing the need of packaging material as much as possible for it's use and distribution Business Idea
Stakeholder Analysis Producers Retailor Packaging Producers Waste Management Agencies NGOs Consumer Nutrition service & possibility to contribute to sust. goals Favor local producers / communities Encourage use of enviro. packaging solutions Reduced waste flow Improved waste quality Contribute to local community development Support transition to more sustainable packaging solutions Reduce municipality expenditures
Impact Predictbility Economic Growth Economy of scale in food industry Ageing of population Local producer capacity Awareness of costumers Lifestyle Demographic development Resource depletion Energy price Local regulation Information technology Oil peak Global trade Energy price Increasing complexity Energy price Urbanization Population Growth Criteria
Scenarios Consumers awarness (+) (-) (+) (-) A: Loca production capacity B Import → packaging transport C Business as planned A D Potential growth associated to awareness B.I. A1 B3 C5 D4 Evaluation
Strategies A Awareness marketing. Sell good quality products. Provide multiple services. Optimize the packaging with the international trade and as local as possible. Choose the partners according to criteria related to packaging, the material they etc. B No awareness marketing needed. (Sell good quality products. Provide multiple services.) Optimize the packaging with the international trade and as local as possible. Choose the partners according to criteria related to packaging, the material they use etc. C No need to adjust the business idea. D Awareness marketing. Sell good quality products. Provide multiple services. Design the packaging system with the local producers.
Conclusions Opportunities Reduced waste remarkably There is an existing structure of cooperatives, good base for the idea Catalonian are most likely willing / in favor for this idea A lot of flexibility in the business idea Opportunity to grow and be implemented outside of Catalonia Barriers Can be more expensive than people are willing to pay Existing laws (i.e. related to filling plastic bottles) Lock in the recycling business in catalonia Cooperation, communication, convincing the packaging industry Organizing the refillable packaging system