1. Cradle to Cradle implementation at Desso
Stef Kranendijk CEO Desso Group

2. European market leader in carpet tiles and
Desso is…
European market leader in carpet tiles and
artificial grass pitches
Microsoft
Arsenal FC

3. Desso Group Business Overview Carpets 76% Sports 24% Office Carpet 59%
Hotel, Marine & Aviation 11%
Home Carpet 6%
Sports 24%
2008 Figures - % of total business turnover

4. Innovation through Creativity: Functionality: Cradle to Cradle
Desso transformed itself into a superior floor design company through better external focus via the “Circle of Architects®” program.
Functionality:
Desso invented carpet tiles that significantly improve health by superior:
Indoor air quality:
- Less fine dust (8 times lower levels than hard floors)
- No off gassing
Sound absorption in offices, healthcare and schools
Cradle to Cradle
2008 Figures - % of total business turnover

5. What is Cradle to Cradle?
DESSO: Cradle to Cradle Company
What is Cradle to Cradle?
In the Cradle to Cradle principles, products are made from pure components that are easy to disassemble, so that new products can be made from them (= up-cycling) in both the biosphere and the technosphere.
Michael Braungart
William McDonough

6. Cradle to Cradle – Why? DESSO: Cradle to Cradle Company Reclaim Ribs
It is a good, positive quality initiative
Not only for the environment but also for health
(in-door air quality)
Waste becomes food for other products
It is not only good for people & planet – it is a
business building opportunity
Reclaim Ribs

7. Eco-Efficiency DESSO: Cradle to Cradle Company
Increased attention on sustainability
Efficient production
Waste reduction
Energy saving
Desso’s past achievements
Water preservation
annually 50% in Belgium, goal 100% (= 410 million litres)
Energy consumption
23% reduction in energy use and CO2 emissions over the last
10 years
Recycling
Post industrial waste is recycled and used as fuel

8. Eco-Effectiveness DESSO: Cradle to Cradle Company Positive footprint
Improve quality of life and environment
Re-utilize all materials used in the product. Design criteria: easy disassembly
Use post-customer materials as raw material in the product
All raw materials should be 100% safe for humans and environment
Use renewable energy in all stages of the cycle
All about Eco Effectiveness
Improve quality of life and environment with product or process improvements. 8

9. Analysis of all Raw Materials
DESSO: Cradle to Cradle Company
Analysis of all Raw Materials
with Prof. Michael Braungart (EPEA)
OPTIMAL
OPTIMIZING
TOLERABLE
IDENTIFY THE BEST: ABC-X CATEGORIZATION
NOT ACCEPTABLE
NOT CHARACTERIZED
Create ‘Passive Positive List’ for existing products
Use only positively defined materials
Phase out non-acceptable raw materials
No need to be perfect from day 1
PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME
Clients and suppliers are regarded as partners to reach quality.
ECO-EFFECTIVENESS 9

10. Desso’s first C2C carpet tile
DESSO: Cradle to Cradle Company
Desso’s first C2C carpet tile 10

11. Implementation and Future Steps
DESSO: Cradle to Cradle Company
Implementation and Future Steps
Develop new products for improved indoor air quality
Invest in new Cradle to Cradle product line
Invite young designers and students to work on Cradle to Cradle products
Build national and international community around Cradle to Cradle quality
Stronger marketing for Cradle to Cradle on global market
Establish the carpet take back system and recycling system

12. Take back system DESSO: Cradle to Cradle Company
Separate the post customer carpet
Into main components for further use in post customer market or into carpet again.
Desso started a recycling program where several partners are involved. It takes care of
lifting material via installers or specialized companies
Logistics
Recycling
Currently material is being used as secondary fuel and raw material for cement industry.
Desso is looking for alternative outlets.
Projects are started to separate the carpet into the main components for further use in the post consumer market and/or into carpet again. `
Another project is to up-cycle PA 6 yarn into raw material for the production of new Yarn 12

13. Take back system DESSO: Cradle to Cradle Company NOW: Eco-Efficiency
Post customer material used for cement
industry as
Secondary fuel
Raw material
NEAR FUTURE: Eco-Effectiveness
Cradle to Cradle
Yarn is upcycled into new yarn
Backing is upcycled into new backing
Yarn and backing are upcycled in other industries such as office chairs, vacuum cleaners et cetera
Desso started a recycling program where several partners are involved. It takes care of
lifting material via installers or specialized companies
Logistics
Recycling
Currently material is being used as secondary fuel and raw material for cement industry.
Desso is looking for alternative outlets.
Projects are started to separate the carpet into the main components for further use in the post consumer market and/or into carpet again. `
Another project is to up-cycle PA 6 yarn into raw material for the production of new Yarn 13

14. Take back system DESSO: Cradle to Cradle Company
Desso started a recycling program where several partners are involved. It takes care of
lifting material via installers or specialized companies
Logistics
Recycling
Currently material is being used as secondary fuel and raw material for cement industry.
Desso is looking for alternative outlets.
Projects are started to separate the carpet into the main components for further use in the post consumer market and/or into carpet again. `
Another project is to up-cycle PA 6 yarn into raw material for the production of new Yarn 14

15. C2C Community DESSO: Cradle to Cradle Company DESSO will contribute to
C2C business community worldwide
Help stimulate the formation of necessary
C2C infrastructure
Innovation Platform
Encourage all stakeholders (suppliers, design
community, waste management partners,
customers) to consider new products and C2C
design paradigms
Jointly develop know-how and new
technology
Supporting a C2C Community
Innovation platform
Formation of C2C business community 15

16. DESSO: Cradle to Cradle Company
Desso’s C2C Network

17. For more information, please contact us
DESSO: Cradle to Cradle Company
Thank you
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