1. CRADLE TO CRADLE DESIGN The Future of Industry Michael Braungart Tel-Aviv, Israel December 10th, 2008

2. המכון לסביבה ועסקים ע"ש אלפרד אקירוב CRADLE TO CRADLE IN ISRAEL

3. EMISSIONS GREEN AND SUSTAINABLE CHEMISTRY?

4. SOURCE: Hamburger Umweltinstitut e.V. BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY

5. HEAVY METALS IN TOYS Hamburger Umwelt Institute מתכות כבדות בצעצועים

6. OFF GASSING: CD-PLAYER

7. OFF GASSING: COMPUTER MOUSE

8. OFF GASSING: SIEMENS VACUUM CLEANER After 15 minutes of Operation

9. OFF-GASSING OF WALLPAPER

10. OFF-GASSING OF CARPET

12. A REVOLUTION BY INDUSTRY המהפכה התעשייתית

13. A LINEAR MODEL OF PRODUCTION: FROM CRADLE TO GRAVE

14. CRADLE TO GRAVE DESIGN PARADIGM

16. ARE WE TOO MANY? “We came up with the idea that... all these dangers are caused by human intervention... The real enemy, then, is humanity itself.“ -The First Global Revolution (1991). Club of Rome

17. ARE WE TOO MANY? “No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore

19. ARE WE TOO MANY?

20. WELCOME TO THE PLANET?

21. ARE THEY TOO MANY ?

22. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS

23. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY

24. ECO-EFFECTIVENESS CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFICIENCY DEFINE, INCREASE, SUPPORT, OPTIMIZE

25. OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED IDENTIFY THE BEST: ABC-X CATEGORIZATION

26. ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME

28. In Israel: The Shkedia

29. CRADLE TO CRADLE DESIGN PARADIGM WASTE EQUALS FOOD USE CURRENT SOLAR INCOME CELEBRATE DIVERSITY

30. 9. Production / Implementation 8. Product design 7. Development of Positive Lists 6. ABC-X-categorization of ingredients with respect to criteria 5. Selection of criteria to be met by the product 4. Which metabolism: biological or technical? 3. Analysis of product utilization: consumption or service product? 2. How do we meet the customer‘s needs 1. What is the purpose of the Product DEVELOPMENT OF A CRADLE TO CRADLE PRODUCT Target

31. ASSESSMENT CRITERIA BY CRADLE TO CRADLE SCENARIO Made from renewable resources Consumption Product מוצר צריכה Service Product מוצר שירות Harmless to humans and the environment Biological Cycle Biodegradable Resources Use Closing the Cycle Technical Cycle Produced from renewable or non-renewable resources Truely recyclable Designed for disassembly Harmless to humans and the environment, unless...

33. Biological Metabolism Technical Metabolism מעגל טכנימעגל ביולוגי

34. Biological Nutrient

35. CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS MULCH AND COMPOST RESOURCE GROWTH

36. THE FIRST CRADLE TO CRADLE TOWEL Schlossberg ‚Bonjour Sensitive‘ Blind Example Hexan Lab

37. ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN TRIGEMA BIODEGRADABLE T-SHIRT NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS - User’s Health - Safe for the Environment MANUFACTUREBIODEGRADE COMPOST COTTON RECOLLECTION

38. Technical Nutrient

39. MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT PURCHASE AND USE TAKEBACK REPOLYMERIZATIONPRODUCTIONTAKE-BACKDISASSEMBLY

40. Design for Resurrection-Herman Miller Mirra Chair

43. RETURNITY: THE FABRIC OF MANY LIVES

44. TRIUMPH: TECHNICAL NUTRIENT SALE AND USE PRODUCTION POLYMERIZATIONFIBER PRODUCTION UP-CYCLE

45. Design for Reincarnation - Ford Model U

46. AUTOMOTIVE: FORD MODEL U

47. Nike Sustainable Product Design Initiative

48. –Recyclability –100%-known composition –Well-known or defined life cycle –No health risk to the consumer –Social equity in value chain –No occupational health hazards –Profitability Nike’s Sustainable Product Design Initiative SUSTAINABLE SHOE PROJECT TARGETS

49. „the waste is food principal is not just an idea of designing creation it is an idea of business... As we assemble new products thinking about how you can use products...for a certain lifetime and than have those raw materials turn into something else is a profit engine“. -John Hoke Vice President Global Foodwear Design, Nike

50. Carpets for cleaner indoor air.

51. SHAW CARPETS: TECHNICAL NUTRIENT CARPET MANUFACTURECARPET SALE AND USERECOVERY AND GRINDING FIBER PRODUCTIONREPOLYMERIZATION NYLON 6

52. DESSO: FROM CRADLE TO CRADLE

53. DESSO – A CRADLE TO CRADLE COMPANY

54. BIOMASS NUTRIENT RECYCLING The construction plan can be downloaded from www.hamburger-umweltinst.org Improve fertility by treating wastewater

55. OIA INSTITUTO AMBIEANTAL LATIN AMERICA Soil recovery Nutrient recycling Energy from Biomass Social justice Economic profitability www.oia.org.br/new/

57. DIAPERS: SUPERABSORBERS

58. MATERIAL FLOW MANAGEMENT Design for reincarnation Products beneficial for biosphere or technosphere New business models (Take-back Systems, Service Products,…)

59. FROM A WASTE SERVICES PROVIDER TO RAW MATERIALS SUPPLIER “For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re-discovering what our business is really about!” “We embrace it and support it. In our opinion nutrients should not be wasted. We can give it a new lease of life.” Ruud Sondag – CEO Van Gansewinkel Groep

60. COMPANIES COMMITED TO CRADLE TO CRADLE

61. THE NETHERLANDS A CRADLE TO CRADLE HOTBED

64. NUTEC 2008: BECOMING NATIVE TO THE PLANET International Congress and Exhibition for Innovation and Intelligent Design 12. - 14. November 08‘

66. WE WOULD LIKE TO INVITE YOU TO NUTEC 2009! www.nutec.de +49 69 75 –59 99 November 2009 International Congress and Exhibition for Innovation and Intelligent Design FRANKFURT, GERMANY

67. Becoming native to place Becoming native to the planet

69. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart braungart@epea.com ! תודה על ההקשבה