Presentation on theme: "Five Cultural Dimensions"— Presentation transcript:
1 Five Cultural Dimensions Geert Hofstede'sFive Cultural Dimensions
2 IdentityIdentity focuses on the degree the society reinforces individual or collective achievement and interpersonal relationships.
3 Identity (cont.) Individualism Core value: individual freedom Core distinction: me/othersKey element: explicit concepts are preferred in communication
4 Identity (cont.) Collectivism Core value: group harmony Core distinction: in/outgroupKey element: relationships are more important than the task
5 PowerPower distance focuses on the degree of equality or inequality between people in the country or society.
6 Power (cont.) High Power Distance Core value: respect for status Core distinction: powerful/dependentKey element: centralization
7 Power (cont.) Low Power Distance Core value: people’s equality Core distinction: whether or not responsible for certain taskKey element: decentralization
8 GenderGender focuses on the degree of traditional gender role of achievement, control, and power.
9 Gender (cont.) Masculinity Core value: winning Core distinction: man/womanKey element: material success is a dominant value
10 Gender (cont.) Femininity Core value: caring for others Core distinction: care/need careKey element: caring for the weak & preservation is dominant
11 TimeTime focuses on the degree the society embraces long- or short-term devotion to traditional forward thinking values.
12 Time (cont.) Long-Term Orientation Core value: long-term benefits Core distinction: serve goals/notKey element: thrift and saving are good
13 Time (cont.) Short-Term Orientation Core value: saving face Core value: saving faceCore distinction: proper or notKey element: quick results are expected
14 UncertaintyUncertainty focuses on the level of avoidance or tolerance for uncertainty and ambiguity within the society.
15 Uncertainty (cont.) Uncertainty Avoidance Core value: certainty Core distinction: true/falseKey element: what is different is dangerous
16 Uncertainty (cont.) Uncertainty Tolerance Core value: exploration Core distinction: urgent or notKey element: what is different causes curiosity
17 Summary Culture Dimension One Extreme The Other Extreme Identity IndividualismCollectivismPowerHigh Power DistanceLow Power DistanceGenderMasculinityFemininityTimeLong-Term OrientationShort-Term OrientationUncertaintyUncertainty AvoidanceUncertainty Tolerance