1. Using Web 2.0 Tools to Reach Students Barry Hubbard, PhD #NASPAtech October 28, 2011

2. Session Overview Introductions Using Media/Multimedia Screen Capture Audio/Video Conferencing Animation/Images/Photography Social Networking Office/Productivity Polling/Surveys Activity

3. Introductions Who are you? Functional area and position? Expectations for this session?

4. Defining Web 2.0 What is Web 2.0? Conceptual in nature Advances in Internet technology Interaction vs. Static Server-side vs. Client-Side applications Cloud

5. Usage e-Expectations Research Study: Noel-Levitz, National Research Center for College and University Admissions, Omni Update (2011) n= 1089 (college-bound students) www.noellevitz.com/expectations

6. Usage 55% - watched videos posted to college websites 27% - searched/watched YouTube for college related videos Areas of interest: 48% reported student life 15% reported campus (area) 6% reported residence halls Viewed to get a feel for the campus

7. Social Media Usage 4 out of 5 had a Facebook account 27% viewed college Facebook page 15% posted comments/questions to FB page 9% had a Twitter account 19% followed college Twitter accounts Blogs 23% read and follow blogs

8. College Media Use Over 75% open to joining school-sponsored social network Data driven and informed plan Video use Social media use Tracking use after implementation Average daily FB use = 1 hour and 40 mins (Mashable, 2010)

9. Screen Capture/Video Screencasts: use of PPT or PDF, record voiceover, comments, and dialogue Jing: www.techsmith.com/jingwww.techsmith.com/jing VoiceThread: www.voicethread.comwww.voicethread.com iSpring: www.ispringsolutions.comwww.ispringsolutions.com Screenr: www.screenr.comwww.screenr.com Others you use? Ideas on how to use them in your area?

10. Audio/Video Conferencing Skype (free): www.skype.comwww.skype.com Skype-to-Skype calls One-to-one video calls Instant messaging Screen sharing Fring (free): www.fring.comwww.fring.com Group video chat Free calling Chat

11. Audio/Video Conferencing Twiddla (free): www.twiddla.comwww.twiddla.com Whiteboard Create online meetings Share images, document, email Screen capture Voice chat Your campus LMS? Others you use? Ideas on how to use them in your area?

12. Animation/Images/Photos Slideshow: http://animoto.com/http://animoto.com/ 30 sec video greeting (free) Slideshow: http://slideroll.comhttp://slideroll.com Photos, music, transitions (free) Avatars: www.meez.comwww.meez.com Animated virtual representations Animation: www.xtranormal.comwww.xtranormal.com Animation videos http://www.youtube.com/watch?v=obTNwPJv OI8 http://www.youtube.com/watch?v=obTNwPJv OI8

13. Social Networking/Media Facebook and Twitter Ning: www.ning.comwww.ning.com Social networking site (private, specific to need) Cost associated (no free use longer 30 days) Delicious: www.delicious.comwww.delicious.com Save and share bookmarks (categorize favs) Others? Ideas on how to use them in your area?

14. Office/Productivity PREZi: www.prezi.comwww.prezi.com Presentation system Example: http://prezi.com/vmvomt3sj3fd/this- is-anthropology/http://prezi.com/vmvomt3sj3fd/this- is-anthropology/ Google Apps Word processing, Presentations, Spreadsheets Google Docs (file sharing) Wiki and Website

15. Office/Productivity Open Office: www.openoffice.orgwww.openoffice.org Word processing, Presentations, Spreadsheets MS Live.com: www.live.comwww.live.com Word, PPT, Excel, OneNote (limited) 25 GB of free storage (cloud) Others? Ideas on how to use them in your area?

16. Polling/Surveys Polling (free): www.polleverywhere.comwww.polleverywhere.com Polling (audience response) 30 people or less (free) Web browser, Twitter, cell phone Surveys (free) www.surveymonkey.com www.kwiksurveys.com Others? Ideas on how to use them in your area?

17. Activity Choose a tool or two and create something to share with everyone! Use your laptop/device to make a: Promo Dept/Program overview Orientation Presentation Inspirational piece ???