1. Presentation Lettering Don E. Descy Minnesota State University

2. When to Use Slides Clarify a point Clarify a point Emphasize a point Emphasize a point Change focus Change focus Increase retention Increase retention Add variety Add variety (Enhance your image...) (Enhance your image...)

3. When NOT to Use Slides Poor quality Poor quality Irrelevant Irrelevant Outdated Outdated Fill time, hide behind Fill time, hide behind

4. Three Basic Rules to Live (and Die) by 1. Keep it simple 2. Keep It Simple 3. KEEP IT SIMPLE!!!

5. (Poor) Consumer Complaints from the Better Business Bureau What do consumers complain about most? Last year, the Better Business Bureau received its greatest number of complaints (72,000) about phone purchases. Mail orders place second at 69,000 complaints. Next highest were home remodeling problems (47,000) followed by auto repair problems (28,000).

6. (Better) What Consumers Complain about Most 1. Phone purchases (72,000 complaints) 2. Mail orders (69,000 complaints) 3. Home remodeling repairs (47,000 complaints) 4. Auto repair problems (28,000 complaints)

7. (Best) Consumer Complaints 1. Phone purchases 2. Mail orders 3. Home remodeling 4. Car repairs

8. Why do students attend Minnesota State University? The admissions office did a survey asking why students attend MSU. 65% said that they attend because of the excellence of its program, 23% said their parents or friends recommended it, 10% said that they wanted to live in Mankato, and the others said that they liked the Vikings.

9. Why Students Attend Minnesota State University 1. Excellence of program 2. Recommend 3. Likes Mankato 4. Likes the Vikings

10. Top Ten (+) Points 1–3 seconds per bullet (build, disclosure) 1–3 seconds per bullet (build, disclosure) Horizontal format Horizontal format Sans- serif font (Helvetica/Arial - Not Times ) Sans- serif font (Helvetica/Arial - Not Times ) Upper- and lowercase Upper- and lowercase Bold face: Bold Face Bold face: Bold Face

11. Top Ten (+) Points (2) Sha the letters Shadow the letters Two typeface limit (2–3 sizes) Two typeface limit (2–3 sizes) Five to six lines and words Five to six lines and words Consistent visual format Consistent visual format Triple check spelling, grammar, etc. Triple check spelling, grammar, etc.

12. Top Ten (+) Points (3) Nonprojected: 1 inch per 15 feet Nonprojected: 1 inch per 15 feet Projected: 48 point: Heads 36 point: Builds Projected: 48 point: Heads 36 point: Builds No sounds on builds No sounds on builds

13. Top Ten (+) Points (4) Numbers send a message: 1. Order of importance 2. Chronological order Numbers send a message: 1. Order of importance 2. Chronological order Bullets are generic: Bullets are generic: Equal importance Equal importance Don’t distract from words Don’t distract from words

14. Quotations “If you use a quotation: few words, inverted pyramid, italicized, and use a serif typeface.”

15. Color Sharp contrast Sharp contrast Light words, dark background Light words, dark background Simple, constant background Simple, constant background Dark blues, greens, reds, blacks Dark blues, greens, reds, blacks

16. Questions?