2 Why Staging, Why Now?As a stager for more than twenty years, I have never seen a market more biased towards staged homes. Today’s buyers find their homes online and they choose the homes that look the best— staged homes. Shopping online for homes is here to stay and so staging. It’s no longer optional— it is a necessary part of the overall marketing plan. The time is right for a book that can prepare sellers for this new marketscape.
3 The Help You NeedI’ve often felt frustrated by the unrealistic expectations home sellers have of their realtors. They abandon their own responsibility for the sale of the home and place all the burden on their agents. As a published author, I wanted to give my realtor friends a helping hand. With This Sold House , I’m leveling the playing field for realtors by making it clear to sellers that they play a large part in whether or not a home sells in today’s market.
4 What your buyers will find in This Sold House. Created especially for the homeowner,This Sold House is filled with hundreds of low and no-cost ideas, all designed to help homes look good and sell fast.And there’s NO decorating ability required!Your buyers will learn how easy it is to:Attract MORE BUYERSSell FASTER and for MORE MONEYApply the Eight Keys to a QUICK SALEMaster the Seven Secrets to SUCCESSFUL STAGINGUse my DETAILED CHECKLIST to take the guesswork out of stagingCreate the GREATEST IMPACT with the LEAST EFFORT
5 About Diane www.thissoldhouse.biz One of the country’s first staging professionals and an award winning author, Diane Keyes has been bringing her innovative approach to the real estate industry for more than twenty years. Her unique talents have brought her to four-star restaurants, multi-million-dollar island get-aways, and thousands of private homes.And when they needed someone to prepare the state mansion for the Swedish royal family the governor’s wife called Diane. She first began teaching classes in 1988 and has since taught her staging methods to many realtors seeking to fulfill their continuing education requirements.Along with consummate staging advice, Diane brings understanding and insight to the complex psychological issues surrounding the sale of a home, a much ignored but vitally important facet ofreal estate sales.Ms. Keyes is not only a pioneer in the staging industry, but an accomplished author as well. Her new book, Spirit of the Snowpeople, has just been released to rave reviews by DownEast Books. Writing This Sold House was a natural step for Diane to take as she continues to find better ways to help realtors and homeowners sell homes quickly and profitably.
6 Praise for Diane Keyes and This Sold House “Empower yourself, empower your clients and empower yourcommunity by purchasing This Sold House by Diane Keyes. A powerpacked toolkit of specific strategies that will help your listings sell fasterand at top dollar. Diane is helping to elevate the stature of professionalreal estate, and for this...my heart is filled with gratitude.”Kadena Tate-Simon, ABR, GRI Realtor®, Broker“Diane Keyes has been an important part of my marketing plan for thelast fifteen years. She has prepared hundreds of my listings, helpingthem to sell quickly and more profitably. Other realtors oftencompliment me on how well my listings show. The reason is clear,Diane Keyes. Following the advice in this book is the best investmentyou’ll ever make in your home.”Mary Sommerfeld, Master’s Circle Realtor®
7 More Praise for Diane Keyes and This Sold House “Tops on my wish list for Diane Keyes’ This Sold House is that it wouldhave been published about a year sooner. My family spent over a yeartrying to sell a home. If I'd had this incredible expert's wisdom to call on,we might have saved ourselves money, time, and a fair amount ofanxiety! Diane entertains and educates in this easy-to-read book. Ifyou want to dive into the real estate pool, consider this book a lifepreserver!”Joan Steffend, host of HGTV's Decorating Cents“A must-read for all realtors who call themselves professionals, thisbook can help give you that competitive edge.”Peggy Sparr, Realtor®“This Sold House would be extremely beneficial for sellers to havebefore listing their homes, and it’s a great gift to give sellers when doinga market analysis for them.”Sheryl Vogesser, Realtor®
8 Old Sold www.thissoldhouse.biz The owner of this house bought it twenty years ago because she thought it was so cute. When I pointed out that the front of the house was no longer visible she told me she hadn’t even noticed. She held the beauty of her home in her heart and no longer saw how the overgrown arborvitaes spoiled the home’s curb appeal.SoldLook at the amazing transformation that occurred when the arborvitaes were removed. Not only are the bushes gone but so are the long shadows that made the house so dark. This home is not just average—it is darling and buyers thought so too. It sold the firstweekend in a bidding war.
9 Sold Old www.thissoldhouse.biz By eliminating the floor lamp and large plant, your eye is drawn to the longestsight line in the space, making the roomseem larger.OldNotice how your view of the living room is impeded by the position of the floor lamp.
10 Sold Old www.thissoldhouse.biz Placed at an angle, with wall space visibleon both walls, the chest appears smallerand the hallway effect is eliminated. Thespace also feels more open with only oneaccessory, placed away from traffic, onthe top of the chest.OldWith the chest parallel to the walls, it appears to just fit. This placement also makes the side of the dresser visible, increasing its bulkiness and creating a narrow hallway when the door is open. Large accessories crowd the top of the dresser.
11 OldIn a small room with dark walls, keep things simple. It is easy to overwhelm the buyer and make the room seem even smaller with patterns, pillows, extra color, and a teddy bear.SoldWith the print quilt turned over, the extra pillows and teddy bear removed, and a small arrangement added, your eye is drawn to the longest sight line in the left corner. When the picture above the bed is replaced with a smaller one that hangs vertically, the room appears larger. Although not as interesting, the space is more saleable.
12 Old Sold www.thissoldhouse.biz Although this room is very attractive in person, the style is too busy for a small Internet picture, the way 86 percent of buyers find their home before scheduling a showing.After removing a large plant to provide bare wall space, the pillows, throw, and someaccessories from the tables and hearth, the room is much easier to absorb.
13 All your clients needis the desire to profit from the sale of their home andthis book!Say Yes Todayto the BEST INVESTMENTYou’ll ever make in Your real estate business!Purchase your copies today at