1. Enrollment and Educational Services CRM (Customer Relationship Management) WES (Web Enterprise Services)

2. Enrollment and Educational Services  What is CRM and WES?  Why CRM? - Why Gettysburg?  Who does CRM effect?  How do we start building a CRM?  When do we work on a CRM?

3. What is CRM and WES? Customer relationship management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including the capture, storage and analysis of customer information. What are some examples?

4. Why CRM? - Why Gettysburg? Why CRM? Personalized, targeted, timely communication intended to engage key audiences Why Gettysburg Works with new Content Management System Partnership with Dotmarketing Why Now? Our customers expect this level of personalization

5. Who does CRM effect? Prospective Students (EES) Current Students (All Divisions) Faculty (Provost, F& A) Staff (F& A) Parents (All Divisions) Alumni (Development & Alumni Relations) Anyone who comes to gettysburg.edu

6. How do we start building a CRM? Build a log in to gettysburg.edu (complete) Leverage existing technology (in-progress) Build requirements for each audience (in-progress) Build core requirements (not started)

7. When do we work on a CRM? Log on to gettysburg.edu – Summer 2006 WES Summit – Nov 2006 Preliminary work - Jan 2007 Build requirements - Spring 2007 Rollout first functionality – Fall 2007

8. Questions?