1. The quality for you (La qualité pour tous) By: Sarah Keyzers, Jessica Parmenter, Elise Abramsom

2. Background Started in 1957 in France Started in 1957 in FranceFrance French for crossroads French for crossroads Most known for their hypermarkets Most known for their hypermarkets Mainly in Europe, Brazil, Argentina, Dominican Republic and Colombia, also has a presence in North Africa and Asia Mainly in Europe, Brazil, Argentina, Dominican Republic and Colombia, also has a presence in North Africa and AsiaAsia Second largest retailer in terms of revenue Second largest retailer in terms of revenue Merged with Promodes in 2000 Merged with Promodes in 2000

3. Strengths Environmentally and socially responsible Environmentally and socially responsible Design stores to fit local tastes Design stores to fit local tastes Good reputation Good reputation Good reputation Good reputation Great variety at great prices Great variety at great prices

5. Weaknesses Haven’t yet entered most lucrative markets Haven’t yet entered most lucrative markets Prices still not equal to Wal-Mart’s Prices still not equal to Wal-Mart’s Hasn’t used technology as well Hasn’t used technology as well Floor layout very overwhelming Floor layout very overwhelming

6. Opportunities North American and Japanese markets as well as many others North American and Japanese markets as well as many others Can take advantage of technology Can take advantage of technology Trying to take advantage of e-commerce Trying to take advantage of e-commerce

7. Threats Wal-Mart is trying to enter their primary markets Wal-Mart is trying to enter their primary markets Has had some image problems in Europe Has had some image problems in Europe Face competition at the local levels Face competition at the local levels

8. Wal-Mart vs. Carrefour Carrefour must improve technology Carrefour must improve technology Carrefour needs extra markets for leverage Carrefour needs extra markets for leverage Don’t compete in each others markets…yet Don’t compete in each others markets…yet

10. Recommendations Move into the US Move into the US Step up technology Step up technology

11. Sources http://www.youtube.com/watch?v=yfYALp CUV0I http://www.youtube.com/watch?v=yfYALp CUV0I http://money.cnn.com/magazines/fortune /fortune_archive/2000/06/26/282982/inde x.htm http://money.cnn.com/magazines/fortune /fortune_archive/2000/06/26/282982/inde x.htm http://209.85.173.104/search?q=cache:X NECf73Fa4EJ:www.ceo123.com/pg/jinglire ngongju/PLAY/g-4- 1.ppt+weaknesses+of+carrefour+retail+s tore&hl=en&ct=clnk&cd=4&gl=us http://209.85.173.104/search?q=cache:X NECf73Fa4EJ:www.ceo123.com/pg/jinglire ngongju/PLAY/g-4- 1.ppt+weaknesses+of+carrefour+retail+s tore&hl=en&ct=clnk&cd=4&gl=us www.carrefour.com www.carrefour.com