1. School of Information Systems and Technology Robert Judge Samir Chatterjee Myungjae Kwak Haiqing Li Samuel Yang Mitch Cochran June 1st, 2007 Strategies for Stakeholders involved in the Emerging Wireless Broadband Networks

2. Strategic Assessment Identify the key factors Strategies for service providers Welfare analysis for the policy maker

3. Paper Organization Overview of Wi-Max and competing Technologies Cellular and Wi-Max industry analysis Wi-Max company strategies Welfare Analysis

4. TechnologySpecFrequenciesData RateCoverageBTSCPE Wi-Fi802.112.4/2.5Ghz11-54 Mbps 100m$75 WiMax- Fixed 802.16- 2004 Approve d 6/2004 2.5/3.5 Ghz + other 75Mbs per channel 1.5-6 miles $20-30k$300 WiMax- Mobile 802.16e- 2006 Approve d 12/05 < 6 Ghz1.5-15 Mbps 1-3 miles$20-30k$300 HSDPA – (GSM) 3GPP1900 Mhz1.8- 3.6Mbps 1-5 Miles$150K$300 EV-DO – (CDMA) 3GPP2450/700/80 0/1900/200 0 Mhz 1.8-3.6 Mbps 1-6 Miles$150K$300 Technology Overview

5. - Typical Wi-Max Deployment

6. Cellular Telecom: Competitive Industry Analysis 1- Intensity of rivalry 2- Barrier of Entry to new Competitors 3- Threat of new technologies 4- Relative power of the buyers 5- Relative power of the sellers

7. Balanced Score Card 1- Financial Perspective 2- Customer Perspective 3- Internal Process Perspective 4- Learning and Growth Perspective

8. MC – Marginal Cost MSB – Marginal Social Benefit MPB – Marginal Personal Benefit Network Effects

9. 1 – Public Model 2 – Hybrid Model (Partially Public) 3 – Private Model (Market Driven and No Public Policy) Welfare Analysis

10. Questions? Mitch Cochran mcochran@ci.monrovia.ca.us