1. Chapter 9 Emerging Trends and Technologies: Business, People, and Technology Tomorrow Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

2. STUDENT LEARNING OUTCOMES 1. Describe emerging trends and technologies that will impact the changing Internet. 2. Describe emerging technologies for physiological interaction with technology. 3. Describe emerging trends of Near Field Communication, Bluetooth, Wifi, cell phones, and RFID. 4. Define and describe emerging “pure” technologies that will impact the future. 9-2

3. TV PROGRAMMING GOES MOBILE  The television is like many things in our society  It is an essential and fundamental part of it  So much so that it’s going mobile, just like telephones and access to the Internet 9-3

4. TV PROGRAMMING GOES MOBILE  The technology is called “sling”  It’s embedded into a set-top receiver  Sling can then transfer your incoming television programming to your cell phone, computer, etc 9-4

5. TV PROGRAMMING GOES MOBILE 1. Do you personally want to have your television programming mobile? 2. What will happen to other technologies like TiVo which allow you to record television programming for later watching? 3. What else in your personal life do you want to be mobile and with you wherever you are? 9-5

6. INTRODUCTION  Technological changes will be unbelievable  You need to focus on how they will change your personal and business life  Don’t get caught up in only the technology itself 9-6

7. INTRODUCTION 9-7

8. CHAPTER ORGANIZATION 1. The Changing Internet  Learning Outcome #1 2. Physiological Interaction  Learning Outcome #2 3. The Wireless Arena  Learning Outcome #3 4. Pure Technology  Learning Outcome #4 9-8

9. THE CHANGING INTERNET  Software-as-a-service (SaaS)  Push, not pull, technologies and personalization  F2b2C  Voice over Internet Protocol (VoIP)  Web 2.0 9-9

10. Software-as-a-Service  Software-as-a-service (SaaS) 9-10

11. Software-as-a-Service  Application service provider (ASP) 9-11

12. Software-as-a-Service 9-12

13. Push, Not Pull, Technologies and Personalization  We live in a “pull” environment  Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile 9-13

14. Push, Not Pull, Technologies and Personalization  This isn’t spam or mass e-mail  Businesses will know so much about you that they can tailor and customize offerings 9-14

15. Push, Not Pull, Technologies and Personalization 9-15

16. F2b2C  New e-commerce business model  F2b2C, Factory-to-business-to-Consumer, 9-16

17. F2b2C  The business (small f) is only an intermediary between the consumer (capital C) and the factory (capital F)  A form of disintermediation  Disintermediation 9-17

18. Voice over Internet Protocol (VoIP)  Voice over Internet Protocol (VoIP) 9-18

19. Web 2.0  Web 2.0 9-19

20. Web 2.0  Wiki  Enables crowdsourcing,  Social networking site 9-20

21. Web 2.0  Blog  RSS feed  Podcasting 9-21

22. PHYSIOLOGICAL INTERACTION  Now, you use keyboards, mice, and the like  These are physical interfaces  Physiological interfaces will actually capture and use your real body characteristics 9-22

23. Automatic Speech Recognition  Automatic speech recognition (ASR) 9-23

24. ASR 3 Step Process Feature analysis Pattern classification Language processing 9-24

25. Virtual Reality  Virtual reality  Uses 3 unique devices 9-25

26. Virtual Reality Devices  Glove  Headset (head-mounted display) 9-26

27. Virtual Reality Applications  Matsushita – design your own virtual kitchen  Volvo – demonstrate car safety features  Airlines – train pilots for adverse weather conditions  Motorola – train assembly line workers  Health care – train doctors in surgery on virtual cadavers 9-27

28. Cave Automatic Virtual Environment  Cave automatic virtual environment (CAVE)  These are holographic devices  Holographic device 9-28

29. Cave Automatic Virtual Environment 9-29

30. Cave Automatic Virtual Environment  Visit friends and family without getting on an airplane  Customer service – the agent will appear next to you when you make a call  The possibilities are limitless 9-30

31. Haptic Interfaces  Haptic interface 9-31

32. Biometrics  Biometrics 9-32

33. Custom Clothes with Biometrics 9-33

34. Biometric Security  Best security is 3-step 1. 2. 3. 9-34

35. Integrating Biometrics with Transaction Processing  TPS  Biometric processing system 9-35

36. Integrating Biometrics with Transaction Processing 9-36

37. Integrating Biometrics with Transaction Processing  Is this ethical?  Can banks use ATMs and determine if you’ve been drinking?  How will businesses of the future use biometric information?  Ethically?  Or otherwise? 9-37

38. Other Biometric Devices  Biochip  Implant chip  Facial recognition software 9-38

39. THE WIRELESS ARENA  Provides tremendous mobility  Will dramatically change everything  Bluetooth  WiFi  The next generation of cell phone technology  RFID 9-39

40. Next Generation Cell Phones 9-40

41. Next Generation Cell Phones  Mobisodes 9-41

42. Next Generation Cell Phones  There is a downside 9-42

43. RFID  RFID (radio frequency identification) 9-43

44. RFID  Common RFID is passive  No battery power  Antenna absorbs radio waves and stores as energy  When enough energy is stored, the chip is “jolted” to life and information transmissions occur 9-44

45. RFID 9-45

46. RFID Applications  Exxon/Mobil Speedpass – wave key ring at reader instead of swiping card  Anti-theft car keys  Library book tracking (the Vatican does it)  Livestock tracking  Supply chain – most applications are here  Passports – coming to the U.S. in 2007 9-46

47. RFID Future  Each and every product with have an RFID (EPC)  Uniquely identifies each product 9-47

48. PURE TECHNOLOGIES  Many will have broad applications in numerous areas  Nanotechnology  Multistate CPUs  Holographic storage devices 9-48

49. Nanotechnology  Nanotechnology 9-49

50. Multi-State CPUs  Right now, CPUs are binary-state (0 and 1)  Multi-state CPU 9-50

51. Holographic Storage Devices  Holographic storage device 9-51

52. MOST IMPORTANT CONSIDERATIONS  The necessity of technology  Closing the great digital divide  Technology for the betterment of society  Exchanging privacy for convenience  Ethics, ethics, ethics 9-52

53. The Necessity of Technology 9-53

54. Closing the Great Digital Divide 9-54

55. Technology for the Betterment of Society 9-55

56. Exchanging Privacy for Convenience 9-56

57. Ethics, Ethics, Ethics 9-57