1. Do your systems talk business? RFID in the Real World – Adoption, Benefits and Trends Delivering real-time visibility into your business… Burley Kawasaki Director Product Management Microsoft

2. Do your systems talk business? | 2 RFID Reached Its Tipping Point—And No One Noticed Fo r too long, the fortunes of RFID and the Wal-Mart supplier mandate have been inextricably linked. At the recent Microsoft RFID Solution Days event, though, nary a word was mentioned about the retail giant. In fact, listening to the audience of almost 300 technology vendors and end users discuss their projects, products, and services, it became apparent the industry has weaned itself away from its dependency on Wal-Mart, and grew in other directions. For RFID technology adoption, this is its tipping point. John Fontanella – AMR Research

3. Do your systems talk business? | 3 How is RFID being used? Reduce errors in health care service delivery Reduce loss due to lost baggage Improve maintenance and repair of assets Track IT assets to avoid loss of PI of customers Avoid counterfeit passes/chips Improve customer loyalty programs Reduce labor costs in resorts with self service Consolidating payment processing Hospitality Health Care Airline, Banks Oil & Gas Reduce inventory Reduce cost and time in shipping and receiving Improve order accuracy Traceability for product recalls Manufacturing Supply Chain Retail Reduce out of stocks with inventory visibility Reduce loss due to Theft Reduce Product Swaps/Brand Authentication Improved promotional execution

4. BizTalk RFID Deployments Supply Chain: Tracking Pallets across supply chain IGPS, CHEP, Europool Manufacturing: Automating Goods receipt process, RTI Tracking, Trailer tracking Continental AG, DCC Tracking IT and Data Center assets Well Fargo, Bank of America Tracking fish, wine across supply chain, Sushi plates Tehko, Wine Track, Blue C Sushi Oil & Gas: MRO SCORE Retail: Inventory tracking in store, Product Swaps American Apparel, Rite Care Postal/Logistics: Document Tracking Sure Reach Supply Chain: Visibility in manufacturing process for DOD & Boeing Killdeer Mountain Manufacturing Hospitality: Customer Experience, Payment Processing and access control Outrigger Resorts, Vail Resorts Airline: Baggage tracking Major airline alliance

5. Do your systems talk business? | 5 Realizing the ROI on RFID  Key Drivers:  Scope of the required tagging level  Economics of tag cost relative to item value  Position and relationship in the supply chain  Volume of products tagged  Degree of systems integration Forrester, July 2008 “The ROI Of RFID For Supply Chain Visibility”

6. Do your systems talk business? | 6

7. Do your systems talk business? | 7 Future Application Architecture Trends On-Premise Application On-Device Application Mobile Devices Innovative Experiences

8. Do your systems talk business? | 8 BizTalk RFID Goal - Enable Widespread Adoption!!!  Make RFID Simple  Reduce time to build RFID solutions  Reduce deployment time  Leverage existing investments in systems  Lower Total Cost of Ownership (TCO)

9. Do your systems talk business? | 9 Thank You!

10. Do your systems talk business? | 10 Q&A