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MICROSTILL PROJECT Team Members Bill Boyd-Law Robin Sweasey David Lack Frank McCormack Russell De Barros
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Management Style Suited to niche market creation Multi-skilled management and staff Responsive Open management style
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Rigid Flexibility Multi-skilled project teams Respond to customer requirements Innovation flow within company Minimal boundaries
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Product Development Uniqueness of product and client IOR works closely with clients Learning process – PNG example Integrating Commissioning and R&D
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Company Structure Microstill RefiningOil Exploration
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Methods of Development Customer surveys and feedback R&D Design flexibility Learning process from installations
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Development Processes Effective Low key approach Used existing technology and improved when required Changes, (developed sooner)
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Niche Market IOR recognised an opportunity Product developed fitted market Cost benefits within market Proven technologies
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Leadership Committed to R&D and staff development Succession within company Continue product development
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Market Unlikely to be challenged Small market and large start up costs IOR seen as market leader
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Russian Orders Well positioned for international markets Understands difficulties of remote areas Must have ability to ramp up for large orders
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Recommendations Closer research of Russian market and culture Create alliances in Russia Understand difficulties Russian staff
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