1. Killing Me Loudly How Advertising Stereotypes Destroy Men and How We Can Stop Them Thomas McCloskey Death in America 4-21-04

2. Women as a Counter-Point Passive

3. Over-Sexualized

4. Implications of Women Being Labeled Entrenches Gender Roles Creates Expectation for Male Behavior Demands Male Sexualization

5. How Men are Labeled: Active

6. --Handsome, Fit

7. Aggressive --Sexually --Behaviorally

8. Implications of Male Stereotypes: Unhealthy body images– 25% of all those suffering from eating disorders are men (Anderson). Spousal Abuse—More than half of married women will experience some form of physical abuse during their marriage (National Coalition Against Domestic Violence). Low Self-Esteem– Because advertising creates expectations for male behavior, any man who deviates from these norms is made to feel inadequate.

9. Efforts to Combat Male Stereotypes: Metrosexual Movement

10. Metrosexuality: “An urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle” (WordSpy) Rejects male stereotypes by: --Highlighting effeminate men --Demonstrating alternative male behavior -- Rejecting gender roles

11. The New Phallocriticism Masculine studies are experiencing a boom. More studies and papers have been presented in the last ten years than ever before (Traister). Men are developing a critical eye towards advertisements which limits their influence.

12. What YOU can do!!! Reject gender roles and expectations Include men in sexuality and body image discussions and movements Do not judge men for looking how they want