1. 10 Things About Beacons Hank Horkoff, CEO Magnet Technologies, Inc.
Barcamp Shanghai
March 2015

2. These are beacons.

3. Beacons are the future of creating personalized experiences at real-world locations.
Beacons vs. the Web:
Immediacy – take immediate action (30% vs 3%)
Brand engagement (90 secs v. 30 secs)
Source: InMarket

4. But, Visitors need to download app
Visitors need to have Bluetooth turned on
Visitors will not want to be bombarded by ad spam

5. Thing #1 – Getting One Estimote Sensoro 华强北-style v v v
~$50 (¥310) each
Sensoro
~$20 (¥130) each
华强北-style
~$8 (¥50) each

6. Thing #2 – Retail Shops Infer Your Location

7. …and so do doctor’s offices.

8. “ “ … and in China Lorem ipsum
In August it launched a 5 billion yuan venture with Baidu and Tencent, two leading internet firms, to devise “online to offline” services, in which consumers use their smartphones to choose products but are then led to a physical shop, where they buy them. “

9. Thing #3 – Coupons & Loyalty Make Up 50%

10. Thing #4 – Businesses Use Them
Room Booking
Time
Tracking
Customer
Service

11. Thing #5 – Events Use Them, Too.
SXSW
- Networking -
CES
- Scavenger Hunt -

12. Thing #6 – Beacons Use Adhesives
“Geckskin™ is so powerful that an index-card sized piece can hold 700 pounds on a smooth surface, such as glass, yet can be easily released, and leaves no residue.”

13. Thing #7 – Yet, Beacons In The Wild
@ Brooklyn Museum

14. Thing #8 – They help create brand advocates.

15. Thing #9 – Train Stations, Gardens, Stadiums
Los Angeles
Union Station
Mid-Sussex’s Country Garden
Cav’s Quicken
Loans Arena

16. Thing #10 – Next Things Cisco Meraki – Beacon Management Estimote –
Cloud & Secure UUID

17. Thank You,
Hank.