1. Call of the Mall America Shops You are here

2. Envirosell “A mall is a huge commercial entity, but it tends to appeal strictly to the local shopper, the one who is already familiar with it and what it has to offer. It is our mall.” “If you really want to observe entire middle-class multigenerational American families, you have to go to the mall.”

3. Typical mall one of 1,175 regional enclosed malls. 46 six acres. 6 lane state highway on one side, four-lane county road on another, 20 minutes from a major metropolitan area. Higher end a mid- range, slightly smaller mall is only 4 miles away.

4. Started in the early 50’s, enclosed in the early 70’s when a poll found that adult Americans spent more time in malls than anywhere else except work and home. Total gross leasable space 1.5 million square feet. It has 144 stores

5. No hardware, home electronics, computer, sporting goods or office supply store. Should draw people from between 5 to 25 miles away. Malls account for 14% of U.S. retailing ($308 billion). This mall accounts for $600 million a year.