1. Management Development Institute, Gurgaon
Marico Face Off Challenge Recommendation Model for “Parachute Advansed Ayurvedic Hair Oil”
Team - Phoenix
Ashish Mittal
Simerpreet Singh
Management Development Institute, Gurgaon

2. Recommendation Model -
Objectives Set -
To develop a new recommendation model for the Brand that focuses on
Making the conversations regarding the brand’s benefits sustainable
Reducing costs of Sale to the Company
Recommendation Model -
Use of Social Media to increase awareness,
Exclusive offers only for first-time customers of the company.

3. Use of Social Media Expected Result
Feature a story of how the brand helped a woman in fighting the problem of hair-fall & changed her life. (1- story /week)
Asking the People on Social Media to share it as much as they can.
Inviting entries for sharing the experiences with the brand and how it helped them
Best entry selected by the judges based on content(60%) and number of shares(40%) gets posted on Official Page and the person gets a free bottle of “Parachute Advansed Ayurvedic Hair oil”
Expected Result
Brand’s name is popularised at a very low cost
Real stories helps the people connect to the brand
Social Media helps in reaching out to the masses

4. Exclusive Offers for First Time Customers
An exclusive offer for the new time customers
Buy the product
Come back to the store after a month and share your experience
The story
Will be shared with your friends through personal calls
Gets a free subscription of “Parachute Advansed Ayurvedic Hair Oil” for the next month
Expected Results
New customers are motivated towards making another visit to the stores
Consumers gain more confidence when someone in their acquaintance recommends a product. So, in this way, more trust can be generated.
First compulsory purchase makes sure the company is not loosing on any money

5. Thank you