2. CENTRALIZED DECENTRALIZATION

3. Why Now?

6. Same Old Story

7. Why Now?

13. WE’RE NOT THAT DIFFERENT

14. Desired Outcomes

15. Why Now?

20. Solution: Strategic Brand Refresh Initiative

28. BRAND IS A GOAL AND A MEANS

29. Laying the Foundation

35. MAKE THEM WANT TO BE PART OF THE BRAND

36. Process is Key: No Shortcuts Allowed

42. Brand Platform Positioning Statement NC State is the preeminent research enterprise and the university of choice for accomplished, high-performing students from around the world. Our extensive partnerships with business, industry and government generate a unique culture of collaboration to address the grand challenges of society. Our cutting-edge, solution- driven research, technology and scholarship result in new ideas, products and services. Our faculty, who are at the forefront of interdisciplinary innovation, lead extraordinary programs in learning and discovery. And as the leader in experiential education, we provide relevant opportunities for students to put learning into practice and develop personal and career- ready skills. Our students, faculty, staff and alumni create economic, societal and intellectual prosperity. Brand Promise Creating economic, societal and intellectual prosperity Brand Drivers World-leading faculty at the forefront of interdisciplinary innovation Cutting-edge, solution-driven research, technology and scholarship Extensive partnerships with business, industry and government Leader in experiential education Brand Personality Courageous Innovative Intellectual Purposeful

43. TELL THEM WHAT THEY TOLD YOU THE BRAND IS

44. The Brand Book is Dead

45. brand.ncsu.edu

46. Roll Out Strategically

54. Where We Are And Where We Are Going

56.  Widespread Adoption Short Term Results

57.  Widespread Adoption  Campus Partnerships Short Term Results

58.  Widespread Adoption  Campus Partnerships  Awards and Recognition Short Term Results

59.  Widespread Adoption  Campus Partnerships  Awards and Recognition  Shared Positions Short Term Results

60.  Widespread Adoption  Campus Partnerships  Awards and Recognition  Shared Positions Short Term Results  Dotted-Line Reporting

61.  Widespread Adoption  Campus Partnerships  Awards and Recognition  Shared Positions Short Term Results  Dotted-Line Reporting  More Resources

62.  Widespread Adoption  Campus Partnerships  Awards and Recognition  Shared Positions Short Term Results  Dotted-Line Reporting  More Resources  Campus-Wide Influence

63.  Widespread Adoption  Campus Partnerships  Awards and Recognition  Shared Positions Short Term Results  Dotted-Line Reporting  More Resources  Campus-Wide Influence  More Authority