2. Week 1 Success University
The training on the first week was focused on the following topics.
•The Background and current situation of Herbalife
•The market situation in terms of wellness, weight issues and obesity, nutrition provision and general eating habits in the modern lifestyle
•The concept of cellular nutrition providing effective nutrition to the whole body
•The Herbalife core products, Formula 1 healthy meal combined with Formula 2 Multivitamin and Fibre and Herb
•The wider range of inner nutrition products to provide specific wellness benefits, energy products and sports products.
•The outer nutrition range providing nutrients to the skin and anti-ageing.
The closure of Week 1 was the introduction of Assignments to be addressed before this week, the purpose of this being the strengthening of knowledge through experience and the instigation of personal action.

3. Assignments – Before This Week....
1.Weigh and measure, develop consistency in your own product use
2.Write a list of 10 people you know who would be interested to hear about our products
3.Invite 3 people to a product presentation in the Wellness Centre working with your sponsor/upline
4.Identify a date for your business launch and draft a list of invitations

4. The Herbalife Business Structure
The Herbalife business operation is based on foundation principles of:-
USE – Using the products yourself to achieve optimum results and create your story
WEAR – Wear the badge and the brand to raise the awareness of your business
TALK – Talk to people in every situation, created or opportunist, about the products and the opportunity

5. The Herbalife Business Structure
The Herbalife Marketing plan offers two areas of Income.
Two areas of income:
•Personal customers (your retailing activity)
•Your own organisation (building and training)

6. The Herbalife Business Structure
The Herbalife business is not a theory business, it’s a being with business.
The training system is the same, the fundamental approach used for training is TELL/SHOW/TRY/DO

7. The Herbalife Business Structure
The training system operates within an environment of sponsor/mentor support. The first stage of the structured training is the Success University over four weeks.
This is followed by the Graduation event, and thereafter regular organisation training tailored to the business levels.

8. The Herbalife Business Structure
Over the course of the year there are quarterly national training events and depending on business level a number of international events.

9. The Herbalife Business Structure
In addition to the training events there are websites providing online training and information together with downloadable business tools and materials.
Quick links of all the sites:
Sign up:
Fitproincome
FSM Product Site
Group s
Facebook Group
– go online and register straight away for business information and online ordering.

10. The Herbalife Business Structure
The thinking and attitude behind success in Herbalife has a few key elements.
1.Self Selection
2.Serious
3.Teachable
4.Willing to Work
5.Self Development

11. Building your Herbalife Business
The benefits we offer are primarily Health, Energy, Weight Control, Sports Performance and Income.
We are looking for those who are ready to make changes to achieve some or all of these benefits.
To find people, start with those that you would like to offer these benefits to – Circle of Influence.
Ask “Who do you know who..”

12. Building your Herbalife Business
The approach and actions to find people for both product and opportunity needs to be structured not casual. There are many ways of working in order to connect with people.
1.Walk and Talk
2.Referral Marketing (Wellness Evaluation and Total Plan)
3.Networking Groups
4.Stands and Events
5.Leaflets and Posters
6.Advertising
7.Websites
8.Weight Loss Challenge

13. Building your Herbalife Business
Referral Marketing
A process where you offer a free service, either a Wellness Evaluation or a Facial, and this free service creates the opportunity to showcase our product and opportunity. The objective is to provide a valuable enjoyable experience and then receive referral names for the same free service.
Once the referrals have been given, only then does the presentation become a customer presentation with the offer of sale/purchase. Introducing the possibility of purchase before will reduce the chance of receiving referrals.
Developing the skill in obtaining referrals means you NEVER run out of prospects.

14. Building your Herbalife Business
Sample Parties
Home and office based sample parties. These are the simplest and most dynamic way to increase your customer base and expand your turn over, people love to try the products for free!
This concept is widely accepted as a fun evening that the general public are happy with.
Offered everyone food bars chopped up all the different teas including original with a tiny splash of the new aloe.
Showed them various before and after shots.
Get them to fill out the health survey in the catalogue to help get a better understanding of their diets. For hosting the evening offer a free choice of product from the catalogue of up to £30!! If they pick a formula 1 vanilla which has a retail value of £27 it only cost you £15 at 50% discount!!

15. Building your Herbalife Business
Wellness Evaluation
About them not Herbalife
Information not selling
Supported by professional booklet
After presentation ask key questions
1.Do you think that was valuable?
2.Do you know anyone else who‘d like the same evaluation?
Take the names and numbers then pick up on the points from the evaluation on a customer approach.

16. Building your Herbalife Business
Grand Opening
The opportunity to celebrate your new business with family & friends.
Support from the team.
Low key company introduction with product testimonials.
Request for business help with introductions (who do you know).
Product sampling.
Aim to neutralise possible negativity.
Appointments made with interested people.

17. The Power of Testimonials
Our business is telling the stories, product results and business results.
Keep gathering stories, relate the ones with relevant details.
Support with before & after photos when possible.
Be aware of product and business stories, make the opportunity to cover both and follow the reaction.
Make the story fit the time frame available

18. The Power of Testimonials
Work on your own story, product and business.
Your story begins when you start on the products.
Lead with the result to date if still reducing weight.
Stick to key points, don‘t elaborate!
Don‘t include descriptions that distract from the key points.
Avoid health claims and time frames.
Practice until second nature.

19. The Power of Testimonials
Become good at starting conversations
Be interested in them.
Listen carefully.
Bring it round to health, energy, weight control or income, find the chance to introduce your testimonial or another story.
Pick up on interest, take their number and offer yours.

20. The Power of Testimonials
Expect to be asked about the badge.
Be ready with your immediate response.
Qualify the interest.
Give relevant testimonials.
Exchange details, follow up later.

21. The Power of Testimonials
Create your own pitch book:-
Pocket size or folder.
Before and after photos, Herbalife set or your own.
Your story
Weight loss and gain
Sports testimonials
Company sponsorship
Business stories
Your organisation
Media items
Herbalife magazine items
Nutrition Advisory Board
Manual Part 1

22. The Marketing Plan Volume points are the Herbalife currency.
Consistent business comparison independent of taxes, exchange rates etc.
Business is assessed monthly.
Everything is recorded against your ID number.
Important you order from Herbalife under your own ID number.

23. The Marketing Plan The Price List:-
Discount is applied to the Earn Base, retail and purchase prices are based on the Basic Price. Earn Base and Basic Price are the same for most products.
10% allowance for Packaging & Handling and Courier built into the inclusive prices along with VAT. Not subject to discount but included in Suggested Selling price.
Courier cost varies with order size and internet/phone.
Entry level discount 25%, top level 50%.

24. The Marketing Plan Discount Levels
25% Discount is the entry level discount applicable on registering with Herbalife and applied on all products purchased. Purchase prices are reduced with Web orders, register for online ordering right away.
Discount is increased based on the size of orders placed under your own ID number with Herbalife.

25. Senior Consultant VIP Distributor
The Marketing Plan –
Senior Consultant VIP Distributor
Discount Levels – 35%
Your discount increases to 35% when you place an order for 500 volume points or more or achieve an aggregate in a month of 500 volume points.
Single order of 500 volume has the advantage of 35% on that order.
Once you achieve 35% you never go back to 25% again.

26. The Marketing Plan – Qualified Producer
Discount Levels – 42%
There are 2 ways to achieve 42% discount:_
Single order of 1000 volume is a Success Builder order and has the advantage of 42% on that order. One time only order. 42% retained for that month, following month you revert to 35%.
Achieve 2500 volume points aggregate in 3 consecutive months to become a Qualified Producer. 42% discount retained for a year! Every order placed will be counted in the three month aggregate no matter what size.

27. The Marketing Plan – Supervisor Level – 50%
Supervisor is the maximum discount level.
Supervisor gives access to higher level training.
Supervisor is the entry level for Herbalife promotions.
Supervisor establishes the possibility of Royalty and Bonus income and unlimited income.
Supervisor opens all areas of the marketing plan and earning up to 73% of the retail value.

28. The Marketing Plan – Supervisor
Ways to reach Supervisor - 1
Accumulate 5000 volume points in aggregate over any 12 month period.
Volume includes that used to increase discount to 35% and 42%.
Any combination of monthly totals is valid, minimum 3 months until the 50% applies.
Every order placed counts towards qualifying to Supervisor.

29. The Marketing Plan – Supervisor
Ways to reach Supervisor - 2
Accumulate 2500 volume points in two consecutive months.
Ways to reach Supervisor - 3
Accumulate 4000 volume points in one month.

30. The Marketing Plan – Supervisor
Accelerate your qualification under methods 2 and 3
Include volume points ordered by distributors sponsored by you and ordered at discount less than 50%.
Minimum 1000 volume points ordered under your ID number.
Volume is shared by everyone in the direct sponsor line, not cross-line.

31. The Marketing Plan - Supervisor
Achieve 4000VP in one calendar month
No minimum for each person, 4000 points aggregate for you.
All in the same month.
Only you qualify to Supervisor.

32. The Marketing Plan - Supervisor
Minimum 1000 volume each person, 4000 points for one person (in theory). Volume shared any way to suit achieving the total.
All in the same month, everyone qualifies to Supervisor.

33. The Marketing Plan - Supervisor

34. Everything you do in a day, week, month
WHAT IS A DMO?
Everything you do in a day, week, month

35. TO INVEST TIME AND EFFORTS IN ALL
WE WANT TO BUILD A BALANCED DMO
TO INVEST TIME AND EFFORTS IN ALL
THE PARTS AND ASPECTS OF THE BUSINESS
Prospecting and contacts
Successful retail and customer follow-up
New distributors
Growth of the supervisors team
Direct profit
Wholesale profit
R.O. and Career growth

36. 200 vp - Personal Use MONTH V.P. VP USD A …… ……. B …… ……. C …… …….
G …… …….
C 500 vp – Distributors /
Discounted Customers (25%)
Customer vp USD
Profit
TOTAL vp USD
A 800 vp - New Customers
Customer vp USD
Profit TOTAL vp USD
TOTAL
B 500 vp - Repeated Customers
Customer vp USD
Profit TOTAL vp USD
D 500 vp – Distributors (%35-42)
Customer vp USD
Profit
TOTAL vp USD
G Qualifications (1000/2500/4000)
Name vp USD
TOTAL vp USD 36

37. Roof – Be a product result, lover and expert Room A – Retail skills
WHAT YOU HAVE TO LEARN AND MASTER
Roof – Be a product result, lover and expert
Room A – Retail skills
How to master prospecting and retail
How to do a correct Weight Management, Inner Nutrition and Outer nutrition presentation
How to retail products
- Stable cash flow from the beginning

38. Room B – Become a Follow up expert
WHAT YOU HAVE TO LEARN AND MASTER
Room B – Become a Follow up expert
- Have permanent customers, referrals and protect the image of the company
Room C – Working with Distributors
- Master DS prospecting
- Master the beginners plan with the DS
Room D & G– Learn to grow your DS to SV level

39. Assignments – Before Next Week....
1.Weigh and measure, continue consistency in your own product use
2.Write a list of minimum 40 people you know who might be interested in our products and/or business opportunity
3.Invite 3 people to a wellness evaluation in the Wellness Centre by you working with your sponsor/upline
4.Arrange your business launch date and venue, issue invitations. Graduation Day?
5.Log onto and register with websites
6.Invite minimum 3 people to come along next week to look at the business or to watch the webinar.
7.Obtain anything by Jim Rohn and read/listen/watch.