3. quick audience poll

4. an IT Pro or a developer or neither?

5. actively involved with apis?

6. heard of API Management?

8. Azure API Apps API Backends for Enterprise Web, Mobile, and Logic Apps Speaker: Mohit Srivastava

9. Monetize data or services Open new channels Innovate faster Make product into a platform

10. Modernize legacy backends Package APIs into tiers Enforce usage limits Provide support and receive feedback Mobile enablement Partner ecosystem Optimize and secure backend Authorize and throttle requests Get visibility into usage and health Drive developer adoption Business agility Normalize legacy backends Build the catalog of APIs Accept organizational ID Respect org structure

13. Publisher portal Proxy Developer PortalAPP DEVELOPERS APPS API PUBLISHERS Hosted anywhere. Developed using any technology. BACKEND SERVICES

15. Customers in every one of the 15 regions!