1. Leadership is a Team Activity... Jonathan Booth, JOURNEY NE LIHWP 30 th November 2010 marketing management consulting

2. Leadership is a Team Activity... 1.Introduction 2.Leadership at an Organisational / System Level 3.The Drivers of Effective Leadership 4.Leadership of the NE Regional Health and Wellbeing Strategy 5.Taking the Lead... © Journey Management Ltd 2010

3. 1.Introduction © Journey Management Ltd 2010

4. Leadership is a Team Activity...  Focusing on leaders emphasises the quality of the individual  Focusing on leadership emphasises the quality of leaders throughout an organisation  Great leaders come and go but great leadership endures over time Source: Adapted from Leadership Brand, Ulrich and Smallwood, 2007

5. Leadership is a Team Activity...  Effective leadership in service organisations starts with being clear what we want to lead on, (the vision)  This has to include a clear customer benefit, (external focus)  It also has to be engaging and motivating, (internal focus)  And to provide a sense of purpose for all involved, (alignment)

6. Clearer Customer Thinking Simpler Strategy People Alignment Sustainable Performance The Customer Multiplier TM Principle © Journey Management Ltd 2010

7. The Customer Multiplier TM Principle Customer First, Customer Throughout. © Journey Management Ltd 2010

8. Great Service Brands...  Which service brands do you admire?  What is it you like about them?  What do you know about the leadership of these organisations? © Journey Management Ltd 2010

9. 2. Leadership at an Organisational / System Level © Journey Management Ltd 2010

10. ‘Leadership Brand’ Basic beliefs about leaders and leadership:  Leaders matter, but leadership matters more  Individual leaders should model the brand they advocate to others  Leadership brand translates customer expectations into employee behaviours  All organisations have a leadership brand, (intended or otherwise...)  Leadership brand can be developed and changed Source: Adapted from Leadership Brand, Ulrich and Smallwood, 2007

11. 3. The Drivers of Effective Leadership © Journey Management Ltd 2010

12. Traditional Leadership Heirarchy Exec Leadership Middle Management Frontline Colleagues © Journey Management Ltd 2010

13. Customer Leadership Exec Leadership Middle Management Frontline Colleagues © Journey Management Ltd 2010 Customer Focus

14. Leadership at all Levels TM Exec Leadership Middle Management Frontline Colleagues Customer Focus Leadership Outcomes Leadership Attributes Skills, Knowledge & Experience Values & Behaviours LeadershipImpact Achieving Organisational Goals Developing Team Effectiveness InspiringIndividuals Leadership Environment © Journey Management Ltd 2010

15. Leadership of the NE Regional Health and Wellbeing Strategy 4.Leadership of the NE Regional Health and Wellbeing Strategy © Journey Management Ltd 2010

16. NE Regional Health and Wellbeing Strategy  Effective leadership starts with being clear what we want to lead on, (the vision)  This has to include a clear customer benefit  It also has to be engaging and motivating  And to provide a sense of purpose for all involved

17. NE Regional Health and Wellbeing Strategy Better Health, Fairer Health The ten key themes in the 25-year plan are:  Economy, culture and environment  Mental health, happiness and wellbeing  Tobacco  Obesity, diet and physical activity  Alcohol  Prevention, fair and early treatment  Early life  Mature and working life  Later life  A good death

18. NE Regional Health and Wellbeing Strategy  Have we all bought in to the strategy?  Are there clear benefits for our customers?  Does it inspire people?  Are we all clear on what it means for us?

19. 5. Taking the Lead... © Journey Management Ltd 2010

20. Taking the Lead... What could you do, as a leadership community, to build an effective leadership brand for health and wellbeing in the North East? © Journey Management Ltd 2010