1. Enabling Technologies for Flexible Formation of Business Chains R. Seguel, R. Eshuis, P. Grefen IS Group / School of Industrial Engineering Eindhoven University of Technology The Netherlands

2. Agenda Overview Method Business Application Contribution Future Work Ricardo Seguel - Beta Conference - Nov. 9 2011

3. How to integrate Enterprise Information Systems in an efficient and effective way to form business chains?

4. Common real world situation Business executives from different countries – meet at international conferences – Look for new opportunities – Do business Many meetings Translators – Listen to an executive – Translate the sentence in his mind – Speak the translated sentence to the other Ricardo Seguel - Beta Conference - Nov. 9 2011

5. Common real world situation Many languages, own grammar and vocabulary, e.g. Spanish and Dutch Translated sentences with words in the right order and grammar If so – Executives interact and do business Ricardo Seguel - Beta Conference - Nov. 9 2011

6. Similar scenario in e-business Executives -> Enterprise Inf. Sys. (EIS) Conference -> Electronic market places Meetings -> Integration of EIS between companies Every company speak its own language, defined by a protocol Differences appear even using common standards So companies cannot interact and do business Ricardo Seguel - Beta Conference - Nov. 9 2011

7. The translator is a protocol adaptor Receive, store and deliver messages in the right order and format. Companies collaborate with providers and consumers and form different chains Ricardo Seguel - Beta Conference - Nov. 9 2011

8. How to integrate Enterprise Information Systems in an efficient and effective way to form business chains? Using protocol adaptation and the enabling architectures

9. Agenda Overview Method Business Application Contribution Future Work Ricardo Seguel - Beta Conference - Nov. 9 2011

10. From Composition to Process Network Ricardo Seguel - Beta Conference - Nov. 9 2011 Amazon Dell SalesForce, etc.

11. Interacting Services Ricardo Seguel - Beta Conference - Nov. 9 2011

12. Example of mismatch Ricardo Seguel - Beta Conference - Nov. 9 2011 Fifo queue: ProductOrder, X cannot consume the messages from the queue in the expected order DeliveryDetails

13. Example of Adaptor Ricardo Seguel - Beta Conference - Nov. 9 2011

15. Need for adaptation Collaboration of interacting services to reach a business goal Dynamic service outsourcing – Just-in-time selection of partners Services cannot collaborate if they are incompatible – They cannot be selected Ricardo Seguel - Beta Conference - Nov. 9 2011

16. Two kinds of mismatch Interface mismatch – Differences in the formats and – specifications on the messages Behavioral mismatch – Two interacting services reach a deadlock if they wait for each other to send a message Ricardo Seguel - Beta Conference - Nov. 9 2011 Focus of the research

17. Own way of working Ricardo Seguel - Beta Conference - Nov. 9 2011

18. Method Contribution

19. Efficient and Effective Efficient and automated approach Minimal adaptor – Less complex – Less message overhead Protocols containing – Sequence – Parallelism – Choices – Loops Protocols using synchronous and asynchronous communication – Most of services communicate asynchronously Ricardo Seguel - Beta Conference - Nov. 9 2011 Existing methods Not minimal All messages Only sequential processes Only Synchronous comm.

20. References Synchronous minimal adaptor – R. Seguel, R. Eshuis and P. Grefen. Constructing minimal protocol adaptors for service composition. In Proc. WEWST '09, IEEE ECOWS'09, ACM, 2009. Asynchronous minimal adaptor – R. Seguel, R. Eshuis and P. Grefen. Minimal Protocol Adaptors for Loosely Coupled Services. In Proc. 8th IEEE International Conference on Web Services ICWS'10, Miami, USA. IEEE, 2010. Ricardo Seguel - Beta Conference - Nov. 9 2011

21. Agenda Overview Method Business Application Contribution Future Work Ricardo Seguel - Beta Conference - Nov. 9 2011

22. Gartner predictions (Jan. 2010) Through 2014, the act of composition will be a – stronger opportunity to deliver value from software than the act of development. By 2014, business process networks (BPNs) will – underpin 35% of new multi-enterprise integration projects. Ricardo Seguel - Beta Conference - Nov. 9 2011

23. Business Chain cases Ricardo Seguel - Beta Conference - Nov. 9 2011 (Company W) (Company Y) (Company X) Produce to Stock (forecast driven) Produce to Order (order driven)

24. Own way of working Ricardo Seguel - Beta Conference - Nov. 9 2011

26. Adaptation Cases Ricardo Seguel - Beta Conference - Nov. 9 2011 Letters a, b, c, d represent adaptation places Demand Chainb, d Supply Chaina, c Hybrid Demand/Supply Chainb, c Demand Chain CODP Supply Chain CODP Hybrid Chain CODP Responsibility to build an adaptor

27. Example of Adaptor Ricardo Seguel - Beta Conference - Nov. 9 2011 An adaptor could be generated with any existing method Example adaptor generated with Seguel et al. ICWS’10

28. Flexible configuration of an hybrid chain Ricardo Seguel - Beta Conference - Nov. 9 2011 b c

29. Framework Architecture Ricardo Seguel - Beta Conference - Nov. 9 2011

30. Technology map to Framework Ricardo Seguel - Beta Conference - Nov. 9 2011

31. Method Contribution

32. Effective and Efficient Using Service Adaptation – To resolve integration problems of EIS among companies – To enable selection of partners Identifying adaptation responsibility of a partner Architecture and Technology for enabling Flexible Configuration business chains Using an efficient method for business protocol adaptation Ricardo Seguel - Beta Conference - Nov. 9 2011

33. References R. Seguel, R. Eshuis and P. Grefen. Business Protocol Adaptation for Flexible Chain Management. In Proc. CoopIS 2010, OTM Conferences, Crete, Greece. LNCS, Springer, 2010. R. Seguel, R. Eshuis and P. Grefen. Architecture Support for Flexible Chain Management. (To Appear) In Proc. 5th SIKS/BENAIS Conference on Enterprise Information Systems (EIS 2010), Eindhoven, The Netherlands; CEUR-WS, 2010. Ricardo Seguel - Beta Conference - Nov. 9 2011

34. Agenda Overview Method Business Application Contribution Future Work Ricardo Seguel - Beta Conference - Nov. 9 2011

35. How to integrate Enterprise Information Systems in an efficient and effective way to form business chains? Using protocol adaptation and the enabling architecture

36. Contribution to the field Information Systems Efficient and Effective Method – To Generate Business Protocol adaptors – To Integrate Enterprise Inf. Sys. Operations Management Efficient and Effective Method – To Enable Flexible Configuration of Business Chains Ricardo Seguel - Beta Conference - Nov. 9 2011

37. Agenda Overview Method Business Application Contribution Future Work Ricardo Seguel - Beta Conference - Nov. 9 2011

38. Future Work Architecture support – Reference Architecture and validation of design with more real cases, e.g. De Lage Landen Extending the Architecture prototype – Check other non-functional requirements like efficiency, scalability, portability, etc. – Cost effective and SLA’s Ricardo Seguel - Beta Conference - Nov. 9 2011