1. Where SOA Means Business Page: 1 ©2007 Object Management Group Collective SOA Wisdom: A Consortium Experience Burc Oral, PhD, CellExchange Federal SOA Consortium, Steering Committee Member BurcOral@CellExchange.com http://www.cellexchange.com/soa October 1, 2007 McLean, VA Fourth Service Oriented Architecture for E-Government Conference

2. Page: 2 ©2007 SOA Consortium Promote and Enable Business Agility via Service-Oriented Architecture Agile Businesses Compete, Innovate & Thrive Mission is Business Agility

3. Page: 3 ©2007 SOA Consortium SOA Consortium is an Advocacy Group  SOA Advocacy Group, not a Standards Body  Managed by OMG, not Part of OMG  Facilitate adoption of SOA  Targets Global 1000, major government agencies and mid-market businesses  Time-boxed, End Date of 2010

4. Page: 4 ©2007 SOA Consortium SOA Advocacy in Three Fronts Promoting Business-Driven SOA  Executive Suite SOA Generating Business Value from SOA  Business Operations SOA Executing Business-Driven SOA  Ground Floor SOA Build awareness amongst the C-level executives on the cost, value, challenges and success factors of moving to SOA - CIO & CTO Summits - Case Study Forums - Influence the Influencers - Business/IT Articles, Curriculums Establish awareness and linkages between business operations and IT professionals on approaches for using SOA to enable business process improvement initiatives - Thought & Practice Leadership Events - Articles, Methods, Tools Enable architects and senior development managers to sell, transition to, develop, and support a SOA in practice - Practitioner Working Groups - Enterprise Architecture 2010 - Blueprinting SOA - Standards Knowledgebase - Open Practitioner Forum - Roundtables & Podcasts CIO/CTO Summit for Federal Government in January 2008 Launched in September 2007

5. Page: 5 ©2007 SOA Consortium Influencers are SOA Consortium’s Constituency SOA-C Members

6. Page: 6 ©2007 SOA Consortium Diversity of Participants Bring Rich Expertise  End Users (commercial and public sectors)  Service providers  Technology Vendors  Analysts

7. Page: 7 ©2007 SOA Consortium SOA Consortium is Growing Fast Practitioner Members Adaptive, Inc American Red Cross Avis Budget Car Rental Bank of America Bunge Agribusiness Cambridge Technology Enterprises Capability Measurement Cape Clear Software, Inc. CellExchange, Inc. Center for Public-Private Enterprise CGI Computer Sciences Corp. Daugherty Business Solutions eCube Systems, LLC EDS Equally Keen, Ltd. Evans Data Corporation Federal Signal Corp. Fidelity Investments Forestay, LLC General Services Administration H2O GmbH Helm Solutions Group Hitachi Consulting HP Interoperability Clearinghouse Integration Consortium iWay Software Kohl's Department Stores Lake Trail Partners, LLC Practitioner Members MAKE Technologies Inc. Mercury Interactive Model Driven Solutions MomentumSI Monsanto Object Management Group** Penn National Insurance PricewaterhouseCoopers SAIC, PHS Operation SDG Corporation Schlumberger Technology Software AG Sonoa Systems TethersEnd Consulting Thomas & Hebert Torry Harris Business Solutions WebEx Communications Wells Fargo Bank Sponsors BEA Systems Cisco Systems IBM SAP AG Sparx Systems Analysts Aberdeen Group Hurwitz & Associates Maryfran Johnson & Associates ZapThink, LLC * List as of September 23, 2007 ** OMG also manages the SOA Consortium

8. Page: 8 ©2007 SOA Consortium Benefits to Members  Connect with industry peers in open forums and working groups  Influence technology providers, service providers and standards organizations on the techniques, products and services to derive business value from SOA  Collaborate on SOA thought leadership  Redirect the industry conversation to “business-driven SOA”  Exchange real-world insights on preparing businesses and IT organizations for SOA  Influence standards-organizations on pragmatic standards related to SOA  Enable communication among Service Oriented Enterprises [SOEs]  Contribute to the Service-Oriented Global Ecosystem [SOGE]

9. Page: 9 ©2007 SOA Consortium A lot is on the table for SOEs  SOA Measurement  CIO and CTO Success Factors  SOA and Organizational Readiness – Maturity?  SOA and SaaS  SOA and Complexity – Creator or Destroyer?  SOA and Mashups – Power to the Business User?  SOA Skills Shortage  SOA and BPM Bridge

10. Page: 10 ©2007 SOA Consortium SOA Consortium is on the Internet SOA Consortium Website: http://www.soa-consortium.org SOA Consortium Blog: http://blog.soa-consortium.org SOA Consortium Contact: info@soa-consortium.org

11. Where SOA Means Business Page: 11 ©2007 Object Management Group Thanks Ready for Q/A about how to JOIN Burc Oral, PhD, CellExchange Federal boral@cellexchange.com http://www.cellexchange.com/soa Collective SOA Wisdom: A Consortium Experience