1. Web 2.0 Implementation: Let’s Be Social Jill Hurst-Wahl Hurst Associates, Ltd. June 6, 2007 Copyright © 2007, Hurst Associates, Ltd. All rights reserved.

2. Hurst Associates, Ltd. A new era is dawning, characterized by participation rather [than] the command-and-control model so intrinsic to the institutions that dominated the 20 th century… “Participation” is now the major word.  Ode, May 2007, p. 35

3. Looking at SLA 2007 through Web 2.0

4. The official wikiThe official web site The official blog The army of other bloggers The pics in FlickrTechnorati tags Informed, enthused participants SLA 2007 High participation More knowledge/accuracy Mass ownership Other Web 2.0 tools

5. Hurst Associates, Ltd. High Participation Whether is for users or for staff Trial products / ideas –Low hanging fruit Remember to educate & train Use what draws participation No participation, no benefit High participation, high benefit

6. Hurst Associates, Ltd. Mass Ownership Use Web 2.0 is not a solo activity Web 2.0 = social (learn & use) Library staff must buy-in and be “owners” Owners also must use

7. Hurst Associates, Ltd. Increased Knowledge & Accuracy

8. Hurst Associates, Ltd. A Few Users/Uses to Check Out Micro-blogging – CPL & TwitterCPL & Twitter Blogging – S.E. Steuben Cty. LibraryS.E. Steuben Cty. Library IM – SJCPL & SUNY MorrisvilleSJCPLSUNY Morrisville Networking sites – Ning & L2Ning & L2 Collaboration/CMS tools – Google, ZohoGoogleZoho RSS – Walker Art Center (blogs, calendar, podcasts)Walker Art Center

16. Hurst Associates, Ltd. 10 Tools That Will Influence 2008 U.S. Elections YouTube Second Life MySpace Facebook Wikipedia Ning Twitter Mozes NowPublic MyBlogLog From Bivings Report & David All Group

17. Hurst Associates, Ltd. Jill Hurst-Wahl hurst@HurstAssociates.com AIM: jillNYS / Skype: jill.hurst.wahl www.HurstAssociates.com www.Digitization101.com Presentation at www.HurstAssociates.com/ppt/sla2007.ppt www.HurstAssociates.com/ppt/sla2007.ppt