1. National Address Management Framework Presentation to the SSI 17 September, 2008

2. What we will cover 1. What’s the fuss? Overview 2. The project Governance National partners 3. The recommendations Technical Framework Proof of Concept Communications Plan and Privacy Review 4. Next Steps 2

3. Overview of NAMF Who does this affect? Inaccurate and fraudulent addresses affect everyone whether public or private sector organisations medium to large businesses industry associations and not-for-profit organisations Basically anyone who needs to contact a customer to provide a product or service needs to be working with accurate address data 3

4. Overview of NAMF What is it? Fit-for-purpose authoritative data sets A standard for exchange and storage of address information Compliance standards for fundamental address operations What will it do? Improve and standardise address management Allow accurate and reliable exchange of address information 4

5. What’s the fuss? Types of addresses – Postal address: the address used by Australia Post to deliver postal items. Based upon Postal Address File (PAF) and the Address Matching Approval System (AMAS) – Location address: the addresses used to deliver to, or navigate to, a specific location. Location address requires a specific and unique real world location, usually provided by a geo-code or pair of co-ordinates (X,Y) 5

6. The project - Governance 6 Online Communications Council Project Control Board Project Team AGIMO & DSE Technical Reference Group Comms. Reference Group Consultancy 1 Consultancy 2 Consultancy 3 Cross Jurisdictional Committees and Working Groups

7. The project - national partners 7 AGIMO NAMF HQ Canberra Contractor Technical Framework Contractor Communications Plan Contractor Proof of Concept Report

8. Recommendations - Technical Framework 3 components to the Technical Framework 1. The NAMF Authoritative Address Data Set based on: a. The Geo-coded National Address File (G-NAF) from PSMA Australia, for location address operations and functions including address validation; and b. via accredited AMAS providers, PAF from Australia Post for postal delivery operations and functions. G-NAF and PAF provide complementary postal and location address services and together provide a complete and authoritative source of addressing data for Australia. 2. Address data interchange: –AS4590 Interchange of Client Information be used for address data exchange. 3. Web Services Specifications: –standards and specifications for web services to support core address management and operational functions. 8

9. Recommendations - Proof of Concept Key findings: 1.Generic costs: government agencies were found to incur considerable costs in managing their address information, whether in the updating of address information or simply verifying addresses. 2.Intangible costs: poor emergency management response, inefficient service delivery, inaccurate identity authentication. 3. Potential benefits: the single biggest benefit lies in organisations being able to provide better service delivery to their clients. The following areas were highlighted: a. Reduction of existing costs of managing address data; b. More consistent and accurate address management practices for service delivery and evidence-based decision making; c. Improved infrastructure planning and provision, and improved planning delivery and reporting of government services; and d. Significantly improved decision-making and policy development through the availability of reliable, current and complete data on service delivery, leading to evidence-based systems and processes. 9

10. Recommendations - Communications Plan The Communications Plan is divided into phases which focus on the following: 1. Awareness: Create awareness and understanding of NAMF and the rationale for this framework; 2. Attitudes: Convince stakeholders of the benefits of implementing a NAMF- compliance solution, supported by anecdotal experiences from the Proof of Concept case studies and stakeholders’ own experience and frustrations with incorrect address resources; 3. Behaviour: Provide a clear call to action to get stakeholders to commit to NAMF and provide an indication of their planned implementation timeframe for a NAMF-compliant solution. The key message for NAMF is a nationally consistent, standards-based framework which will provide a unique address where: ONE address = ONE place 10

11. Recommendations - Privacy Review DSE conducted a Privacy Review of the Framework (consulted with the Office of the Victorian Privacy Commissioner) The review concluded that: 1. It is not possible to relate stand-alone address data to one individual exclusively and is therefore not considered to be personally-identifying information as described by privacy legislation. 2. However, it is expected that address data will be linked with other data by the users of the NAMF and this linkage will create personally-identifying information. 3. Therefore it is recommended that the NAMF communications strategy includes highly visible practical privacy advice to organisations using the framework to assist them in complying with the Information Privacy Principles in Australian privacy legislation and regulation. 11

12. Next Steps Cross jurisdictional bodies – September 2008 – Cross Jurisdictional Chief Information Officers’ Committee Online Communications Council – December 2008 12

13. What can we expect? …the Online Communications Council to: Accept recommendations, namely: 1.endorse NAMF for adoption by the Australian Government and by the State and Territory governments; 2.endorse the development of an awareness/education plan; and 3.acknowledge the accountability of land administration agencies in all jurisdictions in the provision and maintenance of address information to support NAMF; 4.ANZLIC have the responsibility for NAMF ongoing management and administration in cooperation with the CJCIOC; and 5.a Post Implementation Review of NAMF be presented to the OCC within 12 months of implementation. 13

14. Draft visual NAMF representation for USERS

15. FIN THANK YOU