1. Mass media in Latvia Liene Dembovska Zane Zajančkauska /Latvija/

2. Dozens of television stations sprang up soon after the country's independence, but their number fell dramatically after the introduction of the 1995 Broadcasting Law. The press and the broadcast media in Latvia generally operate freely, with few legal restrictions on their work.

3. TV and radio: Latvian Television (LTV1 and LTV7) Latvian Independent Television (LNT) TV3 districts televisions (TV5, Valmieras, Liepajas, Rezeknes, Jekabpils, …) Radio SWH (SWH+) Latvian Radio (LR1, LR2, LR3, LR4) Radio Skonto, Star FM, …

4. Latvian Television (LTV) national public service broadcasting company financed from the state budget, commercial activities and sponsorship; operates two networks Latvian Television produces educational, culture, science, entertainment, children, sports and other programmes for the needs of the society, including programmes on lifestyle and culture of minorities living in Latvia. The oldest one, 1954

5. Independent Television of Latvia (LNT) Independent or Free broadcasting company which produces entertainment, informative and science programmes for society one of the most popular television canal - main terrestrial commercial channel

6. TV 3 The second popular commercial broadcaster – 16% news, entertainment, shows

7. Radio SWH on the air since 1993; one of the most popular commercial radio all kind of news, analytics, culture and entertainment programmes the Radio SWH+ format is a mix of Russian and world rock classics and current hits presented by popular personalities, hot national and foreign news, as well as the latest information from the world of music, movies, sports and crime, weather and road new

8. Radio Latvia (LR) national public broadcaster, established on November 1, 1925 since 2002 Radio Latvia supports four programme services : Latvijas Radio 1, Latvijas Radio 2, Latvijas Radio 3 – Klasika and Latvijas Radio 4 – Doma Square Latvijas Radio 1Latvijas Radio 2Latvijas Radio 3 – KlasikaLatvijas Radio 4 – Doma Square Radio Latvia is a culture-orientated company and it is the largest programme producer in Latvia, supporting its Radio Theatre, Radio Chorus, and children’s vocal group. The sound archives hold about 300 000 items. Since January 1, 1993, Radio Latvia is Active Member of the European Broadcasting Union (EBU).

9. How often do you watch TV news?

10. Aplūkojot, kā sadalās klausīšanās laiks, kas veltīts katrai no radiostacijām, Latvijā klausītākās ir nacionālās apraides stacijas Latvijas Radio 2 (23 %) un Latvijas Radio 1 (14 %). Skatīt 3. grafiku. 3. grafiks: klausīšanās laika sadalījums Latvijā, 2004. gada vasara

12. Rīgā šajā periodā pēc skatīšanās laika sadalījuma līdera pozīcijā atrodas Pirmais Baltijas Kanāls (20 %), LNT (13 %), TV3 (10 %) un LTV1 (9 %). Skat. 6. grafiku. 6. grafiks: skatīšanās laika sadalījums Rīgā, 2004. gada vasara

14. Printed media

15. Soviet experience - state controlled media 2 separate information spheres: Latvian and Russian speaking Factors, that makes media of Latvia special:

16. How often Lavians read daily newspapers? (I – Every day; II – Few times a week; III Once in a week; IV Less then once in a week; V Never; VI Do not know

18. 1. grafiks: Nacionālo dienas laikrakstu viena numura vidējā auditorija, %

19. Bonnier (Sewden) 63% share A/S Diena Diena 6 Monthly magazines 5 minutes free newspaper Regional newaspapers (27% of all subscribers) Sarmīte Ēlerte Galvenā redaktore - Published since 1990 - Average print 58 000 – 73 000 copies - Liberal, with clearly defined editoral opinion (EU-optimistic, supporting intervention in the Iraq, etc) - Socialy active

20. Latvijas Avize Daiy newapaper Average print 55 413 copies The biggest numbers of subscribers, mainly in the countryside; Conservative; less about high politics, closer to readers. Neatkariga Rita Avize Average print 16 000 -22 000 copies liberal, More sceptical in EU and Iraq questions No criticisms on Ventspils municipality.

21. Ainars Lembergs A/S Ventspils nafta A/S Mediju Nams (Media House) Neatkariga Rita Avize Daily newspaper Regional newspapers Vakara Zinas Yellow press Rigas Balss Evening paper A/S Ventbunkers A/S Lauku Avize Latvijas Aviye Daily newspaper

22. Russian newspapers Chas - daily Russian newspaper, - avarage print 20 000 copies - agressive, full of criticism on the government and the state - manipulates with „russian-speaking“ problem Vestji Segodnja - daily Russian newspaper - Avarge print 38 000 copies - more moderate

23. Internet