1. Baltimore Collegetown Shuttle Innovative Collaboration Among Colleges & Universities

2. What is the Baltimore Collegetown Network? www.baltimorecollegetown.org

3. Member Institutions The Baltimore Collegetown Network is a consortium of 16 institutions Baltimore City Community College Baltimore Hebrew University Baltimore International College College of Notre Dame of Maryland Coppin State College Goucher College Johns Hopkins University (& Peabody Institute) Loyola College Maryland Institute College of Art McDaniel College Morgan State University Towson University University of Baltimore University of Maryland, Baltimore UMBC Villa Julie College Shuttle schools are highlighted in red

4. Colleges in Baltimore Mission is to recruit, engage, retain Bring people to the city –100,000 students –40,000 employees –11,000 new undergraduates annually –39,000 out-of-state and international students Contribute $3.3 billion to the local economy Encourage tourist spending –60,000 students and parents visit our campuses each year Advance workforce development –15,000 students graduate from our institutions each year. Transport students –72,000 riders used the Collegetown Shuttle last year

5. Institutional Commitment Governance –Governing Board of one VP from each institution –Committees Marketing Student Affairs CFOs HR Directors Transportation Others Collegetown Shuttle –Cornerstone initiative of BCN –Committee representative –Funding –Marketing

6. How Was Transportation Identified As A Need? Greatest obstacle identified to greater collaboration by the Teagle Foundation report was the lack of convenient inter- campus transit links. Obstacles identified to the use of public transportation were: inconvenience to get from school to school and the student perception of the safety and service of busses. –There is no direct college-to-college route. Many students may have cars, but parking at colleges for events and classes can be difficult to find.

7. History Of The Collegetown Shuttle A grant-funded study by the member campuses and the KFH group determined that Baltimore’s lack of a comprehensive transportation system held the area back as a premier college town destination. –The 1998-99 study did an: Analysis of transit needs: consisted of a paper survey at each college, interviews with administration, staff and students Inventory of currently available transportation resources Alternatives Recommended Plan (creation of the Collegetown Shuttle system) Ten institutions came together to address this issue. Five secured a $150,000 grant from the Teagle Fdtn. and started the Collegetown Shuttle in 1999-2000.

8. Collegetown Shuttle Route “I like the shuttle because it reduces the hassle of finding transportation, especially for students who do not have cars. I enjoy the ride, talking with the friendly bus drivers who eventually made the ride something to look forward to. With the shuttle, I also meet many new people at other schools.” Beverly Ukandu, JHU ‘08 Participating Schools –Goucher College –Towson University –College of Notre Dame –Loyola College –Johns Hopkins University –Maryland Institute College of Art –UMBC Social Destinations Inner Harbor, Belvedere Square, Penn Station, Towson Town Center Part-time staff

9. Shuttle Funding Funded primarily by the participating member schools Approximately 20% of budget comes from fundraising –Strong partnership with the DHMH Tobacco Prevention Department as exterior wrap sponsor –Interior sponsorships Tout successes, keep awareness alive

10. Shuttle Ridership Numbers

11. Website Look at the shuttle schedule Track Shuttle online Post shuttle updates, delays, and announcements under Hot Tips www.BaltimoreCollegetown.org

12. What Do Students Think Of The Shuttle? In the Spring of 2007, BCN surveyed almost 500 riders. Riders are primarily undergraduates, but graduate students, faculty and staff can and do use the Shuttle. What did they say?

13. Reasons Why Students Ride The Shuttle Go to other colleges* (16% of respondents) Get to work (4% of respondents) Social (92% of respondents) - Go to restaurants - Go to mall, other shops - Grocery Shopping - Internships - Doctors Appointments - Banking - All sorts of personal needs These numbers are consistent with previous four years of rider survey data

14. What Do Students Like About The Shuttle? Free Perceived Safety Convenient Meets their needs “I love the shuttle. My friends and I use it to get around town. It really helps us get where we want to go.” Monica Radcliffe, Goucher student Dependable No need for a car Nice staff Saves money

15. What Do Students Say Can Be Better? Expanded routes More shuttles during peak travel hours/ weekends Better identification of shuttles/signage “Expand service to provide service to more of the city, to more campuses, every day. ” - Loyola College student, ‘06 survey 24 hour phone line with shuttle updates Increased frequency of the shuttles

16. What Do Campuses Like About The Collegetown Shuttle? Makes Baltimore more accessible to students in a safe environment. Operates seven days/week; meets a need for their students. Great recruitment and retention tool. Serves as a national model for collaboration and student transportation.

17. Next Steps Work with institutions and community partners to connect more of Baltimore’s 100,000 students to social destinations, internships, jobs, and transportation hubs. Meet student needs for direct routes, free fares, and reliable service in order to engage them in the community. Represent higher education needs in regional transportation planning discussions.

18. Contacts Kristen Campbell, Executive Director, Baltimore Collegetown Network 410-828-5733 Kcampbell@BaltimoreCollegetown.org Maureen Cannon, Assistant Director, Baltimore Collegetown Network 410-828-5732 Mcannon@BaltimoreCollegetown.org Bill Smedick, Ph.D, Johns Hopkins University Chair of the Collegetown Transportation Committee 410-516-8190 smedick@jhu.edu

19. www.baltimorecollegetown.org Questions?