1. Blogging Everything You Ever Wanted to know but were afraid to ask 1

2. How Many Bloggers Does it take to change a lightbulb? Blogger: Term used to describe anyone with enough time or narcissism to document every tedious bit of minutia filling their uneventful lives. Possibly the most annoying thing about bloggers is the sense of self-importance they get after even the most modest of publicity. Sometimes it takes as little as a referral on a more popular blogger's website to set the lesser blogger's ego into orbit.

3. Overview Wonderful World of Blogs What is a blog? What are its uses Technical Setting up your own blog Pitfalls Commercial Applications

4. Overview (continued) Blogging – winning business Search engines / marketing Monetising Promoting The good, the bad and the ugly Q & A

5. Blogs Big & Small Scoble - Microsoft As Gaeilge - http://imeall.blogspot.com

6. Everything You Ever Wanted to know but were afraid to ask

8. What is a blog ??? A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called "blogging". Individual articles on a blog are called "blog posts," "posts" or "entries". A person who posts these entries is called a "blogger". A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular "area of interest“ (wikipedia definition)

9. Uses Medium of communication Interactive Proactive Direct “Raw” Marketing Educational

10. Geeky Stuff RSS friend or foe? Security Access Spam

11. Should You Blog? Why? When? How? Why? Who? Are you ready for it?

12. Setting up your blog Choice of platform Host your own vs. service? Domain vs sub-domain vs. sub- directory? Author(s) / Editors Comments??

13. Setting Up Your Blog (2) Look & Feel Templates Plugins Extensions Community

14. Software Wordpress Movable Type Drupal Community Server (asp) Presstopia........... and many more

15. Platforms blogger typepad wordpress.com blogs.ie blogsome

16. Blogging Pitfalls RSS Publicity Secrets? Language / Grammar Frequency of blogging Choice of topics

17. Content English – Speak it Don't presume – explain Audience – who are they? Grab attention Keep attention

18. Dos and don'ts Rss – full vs. summary Comments Feedback Spam Captcha Criticism Plagiarise Links / attribution

19. Blogging Pitfall: Example Spoilt vs. Originate Choice of topic Domain Personal opinion vs. fact

20. Legal Stuff Copyright Libel / defamation etc., Irish law International law http://www.digitalrights.ie/2006/01/06/libe l-laws-in-ireland/

21. Commercial Applications Promotion “Voice” Marketing Tool Channel of Communication

22. Example: Stormhoek Wine Blogger Wine + Blogger = FREE publicity!

23. Seo & all that marketing jazz Titles Textual content Links Page titles Aggregation “Authority”

24. Seo – Measure Your Success Logs Log analysers? –Hosted –Remote services Referrals Key phrases

25. SEO: Silly Example Skymovies.com Entertainment.ie

26. Google Bomb.. a certain attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous intentions. Due to the way that Google's PageRank algorithm works, a page will be ranked higher if the sites that link to that page all use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner. Google bomb is used both as a verb and a noun. (wikipedia)

27. Monetising Indirect – marketing tool Direct – advertising Affiliate programs Google Adsense Chitika et al

28. Promoting Your Blog RSS Aggregators Links Tracking Technorati

29. The good, the bad.. the ugly http://www.technorati.com http://planetoftheblogs.com http://www.irishblogs.ie http://www.irishblogs.info http://www.problogger.net

30. Q & A Over to you!

31. Contact Details Contact Details: Mr. Michele Neylon Email: michele@mneylon.com (personal) michele@blacknight.ie (work) Web: http://www.mneylon.com/blog/ - personal blog http://www.irishblogs.info - Irish blogs / bloggers http://www.blacknight.ie - Company