1. Media – A Tool for Social Impact Project Proposal: ‘Bandwagon marketing – a recent phenomenon in creating awareness amongst the masses’ A presentation by Bradley Trigger

2. Aid efforts are ongoing…

9. We can do more…

10. World’s Worst Hidden Disasters Malnutrition Central African Republic TuberculosisCongo Sri Lanka ChechnyaSomaliaHaiti Central India Colombia Source: The Bulletin Online – Katherine Fleming – 16 January 2007.

11. The internet as a powerful marketing tool MySpaceFacebookYouTubeEbaySomethingawful.com eBaum’s World Blogging

12. “Thanks to technology, we have entered an era where no news story passes without an army of “citizen journalists” pitching in to report and comment on thousands of weblogs (Hughes, 2005)” “We’re getting out information that traditional media has not access to…certain areas have been cordoned off to traditional media by the Tamil Tigers (Gupta, 2004)”

13. ‘Bandwagon Marketing’ defined “The use of the internet to promote an idea, concept or issue to a broad audience through tapping into popular culture and user habits”

14. Case Study 1 – Star Wars Kid Case Study 2 – Elena Filatova - KiddOfSpeed

15. Further examples Amir Massoud Tofangsazan – Ebay David ‘Elsewhere’ Bernal – Liquid Dancing – Kollaboration 2001 Evan Steiner – a good example – a fight against poverty Somethingawful.com – Richard ‘Lowtax’ Kyanka Clerks II and Snakes on a Plane

16. The Project Two main elements: A ‘production designed for distribution across the internet; and A website – a portal for information and links to aid agencies.

17. The Production Creative edge; Hard hitting; Realistic; No media censorship; Can’t hold back; Original; and Easily distributed; ie. Email friendly.

18. The media’s involvement A by-product of the success of the project The media – an entertainment business Driven by ratings Bandwagon effect impacts on the media Socially responsible because that is the direction that the project drives

19. Alliances A major media network – ie CNN Established, reputable aid agencies

20. The Website Controversial World map highlighting hot spots Detailed, extended written version of the ‘production’ Links to reputable sources – increasing awareness Links to government and non-government aid organisations

21. Unresolved issues Legal and commercial considerations. Impact of politics – Both Corporate and Government – Influence on the media Website requirements Budget requirements

22. Together, We can make a difference.