1. ICM N Applications and Solutions Dr. Volker Ziegler ICM N Applications and Solutions Dr. Volker Ziegler How to build a seamless user experience – Applications and Solutions for an early market IDATE‘s International Conference 2003 – Montpellier, November 21, 2003 How to build a seamless user experience – Applications and Solutions for an early market IDATE‘s International Conference 2003 – Montpellier, November 21, 2003

2. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 2 Consumer:  User experience Enterprises: Operators: Industry Trend:  Increase efficiency  Deregulation and new business models  Compensate stagnating voice ARPUs (Average Revenue per User) and increase subscriber loyalty  Licence investments for 3G  Open architectures Revenue per User in W-Europe, [€/month] Revenue Market Segmentation Mobile data solutions offer new revenue sources for operators and increase efficiency of enterprises Source: Siemens ICM N; 2003-08 Voice Data 24,6 11,5 0,9 44.2 4,4 2,7 Advertising & Marketing Communication Yr 2007 W-Europe* Information & Entertainment Transaction Process Improvement * Mobile data operator marketin billion of €

3. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 3 Early markets often show a very complex ecosystem Content Creation Service Provisioning Consumer e.g. Music/ Video e.g. Service Portal e.g. Prepaid / Location e.g. GSM, GPRS, UMTS, WLAN e.g. Mobile phone, Wireless Modules, cordless products Service Provider Content Provider Mobile Operator Retail Extended value chain requires end-to-end solutions competence Business User Enterprise Services Enabling TransportInteraction

4. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 4 It Is All About User Experience Customer expectationsChallenges for the Operator  Provide a broad variety of best- in-class applications including 3rd party applications  Support new pricing and business models with flexible charging  Provide services agnostic to networks  Add value to data streams, make network assets available to applications Freedom of choice Don't care about network Personalize communi- cation

5. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 5 Mobile business enabling Consulting Networks Devices Automation MED A & D TS SV PG Integration Hosting Maintenance Transport Automotive Energy Medical Siemens is uniquely positioned to make industries mobile

6. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 6 Business Tracking Resource Control How can mobile solutions contribute to the success of enterprises? Internal interaction Efficiency of processes Motivation of people Internal Communication Interaction with Customers Delivery of products and services to customers Communication with customers Navigation, Telematics, Multimedia Streaming, Media Download, Messaging Local Advertising Personal Assistant Personal Information Management

7. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 7 Applications and Solutions – How to Make Them Happen Devices Applications and Content Mobile Data Charging Prepaid IN Operator Networks Core Networks Radio Access WLAN Multi Media Solutions Maintenance Integration Operation VAS Value Chain Consulting / Design Enabling Services and Technologies

8. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 8 From Prepaid@vantage and Payment@vantage to a Convergent Online Charging System Payment@vantage  MMS  SMS  Instant Messaging IP based* Prepaid@vantage  CS voice  PO data SS7 based* Charging for all Services, Sessions and Events in Fixed-, 2G-, 2,5G-, 3G- and NGN-networks for Pre- and Postpaid customers and Telco and 3 rd Party- Content charge@once * Concerning charging interfaces

9. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 9 Combined branding, combined tariffs, … Converged services, single bill, unified device, … Converged architecture, converged technology, same device, … Technical Impact Business Impact Single mailbox, WLAN mobility MMS for wireline devices free calls from mobile to home Indoor and Outdoor Convergence The Opportunity for Value Add

10. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 10 Fixe Mobile Fixe / mobile Number one in prepaid segment with >20 % market share 150 Mio. Subscribers by 97 operators in 56 countries generate more than 30 Mio. call attempts per hour (BHCA) IN and Charging References Positioning in the World Market

11. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 11  ADP TELECOM 1st commercial reference  Most important public WLAN HotSpot in France (20000 m², 65 access points)  In operation since 29 April 2003 Palais des Congrès Project http://www.palais-congres-paris.fr/  Public and business access s Wlan Solution

12. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 12 Innovative Examples – understanding the end-user´s lifestyle Commuting  M-Parking  Traffic Info  Navigation  Street Finder Leisure  M-Weather  Games  Video Streaming  Animated Chat  Mobile Shopping  Ticketing Lunch  Restaurant Finder  Reservation At work  Email  Resource Management  Video Conferencing  Messaging  PIM (address book,task list, calendar) Travel  M-Teletext  Booking/Re- scheduling  Video Streaming  News/Info Services

13. © Siemens, 2003 IDATE‘s International Conference 2003 – Montpellier 13 Let´s make it happen!