1. PewInternet.org The social media landscape Lee Rainie, Director, Pew Internet Project 9.20.11 Rita Allen Foundation Email: Lrainie@pewinternet.orgLrainie@pewinternet.org Twitter: @Lrainie

2. Digital Revolution 1 Internet (78%) and Broadband at home (61%) 64% 61%

3. Consequences for info ecosystem Volume Velocity Valence / Relevance

4. Consequences for info ecosystem Explosion of creators and niches

5. Digital Revolution 2 Mobile – 83% 96 % 90% 85% 58%

6. Mobile internet connectors – 59% adults 62% 59% 55%

7. 35% own “smartphones”

8. Cell phones as connecting tools 2/22/20118 % of cell owners 64% send photo or video – Post video 25% 55% access social net. site 30% watch a video 11% have purchased a product 11% charitable donation by text 60% (of Twitter users) access Twitter

9. Consequences for information ecosystem Anywhere Any device Presence Place Any time Alone together

10. Digital Revolution 3 Social networking – 51% of all adults

11. Consequences for information ecosystem Allows for immediate, spontaneous creation of networks Gives people a sense that there are more “friends” in their networks that they can access when they have needs 2/22/201111 Social Dashboard Pervasive Awareness

12. Social networks and social media become more important in people’s information flows

13. What does this mean? 1) Social networks are more influential and are differently segmented and layered Sentries

14. What does this mean? Evaluators 1) Social networks are more influential and are differently segmented and layered

15. What does this mean? Audience = New media are the new neighborhood 1) Social networks are more influential and are differently segmented and layered

16. Social networks and social media become more important in community building and maintenance

17. Groups in America 40% church, spiritual groups 24% sports for self or children 24% consumer groups 22% charitable or volunteer orgs 20% professional or trade groups 19% neighborhood associations 18% illness groups or personal situation 17% hobby groups or clubs 15% national or local organizations 15% political parties 14% alumni associations 13% parent groups 11% literary, study groups 10% arts groups 9% are active in fan groups sports 9% are active in youth groups 8% labor unions 8% fraternal clubs, sororities/fraternities 7% environmental groups 7% sports fantasy leagues 7% veterans organizations 6% gaming communities 6% fan groups celebrities 5% ethnic or cultural groups 5% travel clubs 4% farm organizations 3% in fan groups for company/product 3% “other”

18. Social side of internet – participation in 27 kinds of groups

19. Impact on “my” group participation

20. The role of the internet in achieving group goals

21. Other impacts of internet 46% of the internet users who are active in groups say the internet has helped them be active in more groups than would otherwise be the case. 24% of those active in groups say they discovered at least some of their groups on the internet. 23% of internet users say the technology allows them to spend more time with their groups.

22. Social media and groups 48% of those who are active in groups say that those groups have a page on a social networking site like Facebook 42% of those who are active in groups say those groups use text messaging 30% of those who are active in groups say those groups have their own blog 16% of those who are active in groups say the groups communicate with members through Twitter

23. What this means for organizations New pathways to members and stakeholders - news and mobilization New ways to find and celebrate acolytes/ambassadors New ways to be challenged by competitors and critics New ways to upbraided by the aggrieved

24. 24 Are hot new gadgets and apps evident now?

25. 25 Are hot new gadgets evident now? Hot gadgets and apps that will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators. 81% experts 80% full sample The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise. 16% experts 17% full sample

26. 26 Themes iPhone, iPhone, iPhone Innovation ecosystem will change: bandwidth / processing Still, there are basic trends evident now and some groundwork that has been in place for years that will yield innovation. – The internet of things - sensors proliferate – Mobile connectivity and location-based services grow – Bigger/thinner screens -- 3D displays – “Consolidated,” all-purpose gadgets and apps

28. Thank you!