1. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. European Creative Industries Alliance Rasmus Wiinstedt Tscherning, Chairman and Spokesperson for ECIA Managing Director of CKO – Center for Cultural and Experience Economy, Denmark

2. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Policy Learning Platform (PLP) Platform of 25 experts, ECIAP-members and concrete action coordinators to discuss how industrial innovation policy can strenghten creative industries in Europe. Tasks include the analysis of favourable framework conditions, trends and foresight and links with other sectors. The chairman and spokesperson of the platform is Rasmus Wiinstedt Tscherning ECIAP Amsterdam: Responsible for the secretariat of the PLP and website six partners: Amsterdam, Berlin, Catalonia, Milan, Nantes, Tampere European Commission Concrete action 1: Innovation Vouchers WP6 Nantes Spill-over and International- isation Concrete action 3: Cluster excellence WP5 Tampere Demand Driven innovation WP4 Catalonia Access to finance WP3 Berlin Cluster Excellence WP2 Milan Innovation Vouchers Concrete Action 2: Access to finance Working groups

3. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Aim of ECIA Its overall aim is to shape a community in Europe that actively supports creative industries as a driver for competitiveness, job creation and structural change by developing and testing better policies and tools for creative industries.

4. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Themes Cross Sector Innovation / Spillover Clusters Access to Finance Innovation Vouchers Demand-driven innovation Internationalisation …

5. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Approaches Regional development Growth industries Value creation Attracting people and business, tourism, cultural offers etc., Creative sectors such as movies, music, design etc. Experience-based business development

6. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Spill-over, cross sector innovation creativity-driven innovation… Creative occupations are growing within and outside the creative industries, indicating that creativity is spreading to other sectors Source: European Competitiveness Report, 2010

7. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Competitiveness The creative industries are supporting innovative activities, encouraging economic growth and creating new jobs Source: European Competitiveness Report, 2010 7

8. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Anything in common?

9. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Yes, they do… The creative industries exists as an industry! For the sake of art? Not at all!

10. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Challenges… Stronger ambitions on internationalisation than the rest of the economy Business development and financing are greater challenges than the rest of the economy IPR are more often crucial for the business than the rest of the economy

11. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. What is needed? To do: Internalization Strategy IPR Valuation of creative competencies Financing

12. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Expected outcome of ECIA A practical master plan and roadmaps for future policy action in support of creative industries; A better understanding of the creative and cultural industries; A platform that provides information regarding the creative industries for both entrepreneurs, policy makers and other stakeholders; Policy recommendations regarding to innovation voucher schemes, peer review, cluster cooperation and access to finance;

13. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Dangers…

14. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. The Nordic Region – KreaNord

15. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Friday 30 November Cross Sector Innovation Creative Industries Policy-Making Copenhagen CKO: www.cko.dk/30nov Code: ABC

16. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

17. www.creativebusinesscup.com

18. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Contact rwt@cko.dk www.cko.dk www.eciaplatform.eu www.howtogrow.eu/ecia www.kreanord.org www.creativebusinesscup.com