We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
supports HTML5 video
Published byGiles Underwood
Modified over 6 years ago
Consumer Relations By: Whitney WilcoxThe Five Seasons of Salem: The City Hunts for Something More Than Witches Consumer Relations By: Whitney Wilcox
Agenda History of Issue Salem’s Brand ImageCampaign Goals, Key Publics, and Message Design “The Big Idea” Conclusion
History Trials of 1692 Maritime port, architecture, textile factoryMayor Kim Driscoll’s campaign
Salem’s Brand Image “Halloween Destination of America”2010—Advertising and Marketing agency hired to “class up the image” Promote tourism year round
Campaign Goals Increase overnight visitation and the economic impact of visitor industry Tap into Boston tourist market Bolster social media and website as source of information
Key Publics LGBT community Family travel International Culinary CruiseGreen movement Business groups
Message Design Primary messages: Salem has more to offer than witchesSalem is a perfect get away destination Secondary messages sent through radio, print, social media, , and web marketing
“Salem—still making history”The Big Idea “Salem—still making history”
Conclusion Campaign success measuredSalem currently attracts around one million visitors annually 1/3 tourists during Halloween Measures of Success:
1 New Belgium Advertising Plan for the fiscal year of Prepared by Holly Farnum 4/30/14 JTC 355- Advertising Final Ad Campaign Prepared by Holly.
VisitPA.com Butler County. visitPA.com Travel trends visitPA.com tour Site stats A stand-out presence.
DR. ANTHONY W. DIXON DR. MARK HENRY Economic Significance of College Football as a Tourism Attraction.
What Is Mobile Text & SMS Marketing & How Can It Help My Local Business.
TRENDS & CAMPAIGNS Susan Briggs DalesTourism.com DalesDiscoveries.com.
THE ROLE AND IMPORTANCE OF SOCIAL MEDIA IN PROMOTION OF MUSIC FESTIVALS Sonja Oklobdžija Visoka poslovna škola strukovnih studija, Kralja Petra I br. 67,
Kentucky Department of Travel and Tourism Mike Mangeot, Commissioner.
4321 DIVE MARKET OBJECTIVE AND FOCUS OF TODAY’S MEETING REVIEW BAHAMAS DIVE BUSINESS REVIEW WHAT WE’VE BEEN DOING AND HOW IT’S BEEN WORKING AGENDA DIVE.
Integrated Marketing Communications
2010 Arts Alliance Co-op. Program Execution Collaborative Program Development Grantees decided a collaborative marketing campaign would help increase.
European Route of Industrial Heritage The most comprehensive network for industrial heritage tourism in Europe John Rodger ERIH Board Member.
Cultural diffusion The process of spreading cultural traits from one place to another. Cultures change at different speeds across time and place. Can move.
TOURISM PROMOTION FOR A DESTINATION LIKE KAZAKHSTAN.
To Know Us Is To Love Us The Public Relations Campaign to Sell a ‘Business-Tourist-Friendly’ Miami Amy Thomas La Donna White MKT 642 October 1, 2003.
Dallas Convention & Visitor’s Bureau. Goal: Get people talking about Super Bowl in Dallas. The idea: Send a “Mystery Man” to cities sending NFL teams.
Visit Jacksonville President’s Report Tourist Development Council Meeting August 2014.
Visit The World’s First Guaranteed Results Marketing Firm Topic: Retargeting.
Travel and Tourism in an Australian Context. Australia has developed strong global links through its tourism and sport. Both industries are of great economic.
OVERVIEW OF AND WORKING WITH THE PR TEAM Beverley Jenkins.
Visit Jacksonville President’s Report Tourist Development Council Meeting August 2013.
© 2021 SlidePlayer.com Inc. All rights reserved.