2.  The AAU has been an organization since 1922  35 of the 69 institutions in the AAU are public institutions, and 13 of those 35 have turned over their presidents in the last 18 months.  Financial Pressures  Ideological (Political) Pressure  Corporatization of Universities  Systems versus Flagships  Athletics HUNTER RAWLINGS PRESIDENT OF THE AAU September 27, 2012

3. RAWLINGS PANEL  Hunter Rawlings  President of the Association of American Universities  Jim Delany  Commissioner of the Big Ten  Bob Malekoff  Associate Professor & Sports Studies Chair at Guilford College  Amy Perko  Executive Director of the Knight Commission on Intercollegiate Athletics  Patricia Timmons-Goodson  Former Associate Justice of the NC Supreme Court

4. DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT  NATIONAL INTEREST  National Media  National Competition  Continuing Popular Growth  Fundamental Adjustment of Values/Priorities Over Past 35 Years

5. DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT  COMMERCIAL INTENSITY/SCALE  Major Media Rights Agreements  Football/Men’s Basketball Post-Season Championships [Football Playoff (BCS); NCAA Tournament]  Coach/Administrator Compensation Levels  Increasing Tension w/ Basic Student-Athlete “Compact” and Overall Enterprise Housed w/in Higher Ed

6. DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT  CHALLENGED GOVERNANCE  Presidential “Control” and “Power”  Reliance (Practical/Philosophical) on External Revenues  Dominant Administrative Incentive [“Find A Way to Pay For It…”]  Continuing Questions of Future Sustainability of “Collegiate Model”

7. THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

8. Ruling on Title IX Leads to Stronger Presence of Women in Sports THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

9. Division I Splits Football into Division I-A and Division I-AA THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

10. Michigan State/Indiana State National Championship Game THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

11. ESPN Founded as First All-Sports Programming Network THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

12. Big East Founded as First Television-Inspired Conference THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

13. Jackie Sherrill Becomes Highest Paid University Employee THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

14. USA Today Prints Its First Issue THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

15. Miami/Nebraska Orange Bowl Boasts Record TV Viewing THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

16. Television Deregulation in NCAA vs. Oklahoma Board of Regents THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

17. Nike Signs Michael Jordan THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

18. SMU Receives the “Death Penalty” from the NCAA THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

19. NCAA Presidents Commission on Role of College Athletics Forms THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

20. The Knight Commission on Intercollegiate Athletics Forms THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

21. CBS Signs a $1 Billion Agreement To Air the NCAA Tournament THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

22. Notre Dame Announces TV Rights Agreement with NBC Sports THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

23. Conference Formation/Realignment/Consolidation Begins THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

24. The SEC Hosts the First Conference Championship Game THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

25. The Bowl Championship Series Is Formed THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

26.  Academic Integrity  Fiscal Responsibility TODAY’S ISSUES

27.  Agents / Amateurism  Pay for Play  O’Bannon Case  Title IX TODAY’S ISSUES

28.  NCAA Governance  Competitive Equity  NCAA – 1 School, 1 Vote  Representative Structured Councils  Working Groups TODAY’S ISSUES

29.  NCAA Enforcement  Reduced Rulebook  Increased Penalty Structure  Increased Staffing at NCAA  NCAA Staff Issues TODAY’S ISSUES

30. CONSIDERATIONS  Governance Structures  Competitive Equity  Financial Considerations  Academic Success

31. CORE PRINCIPLES  Education  Opportunities

33. MISSION WE EDUCATE AND INSPIRE THROUGH ATHLETICS.

34. VALUES Responsibility Do what is right. Innovation Find a better way. Service Put others first. Excellence Work hard. Play smart. Win together.

35. PRIORITIES Alignment Align our operations to fulfill the mission of the University. Academic AchievementTop 3 ACC / Top 10 Nationally Athletic PerformanceTop 3 ACC / Top 10 Nationally Administrative EngagementRelentlessly pursue the resources and administrative structures necessary for success.

36. LEAD

37. EDUCATE

38. INSPIRE