1. Understanding presentation What is the purpose of the communication What presentation techniques are used ? What writing styles have been used to help convey the information?

2. Analysing other work, will inform your own learning

3. The purpose & structure of the communiction Comparative features of similar communications (two or more) Use of Language Structural Presentation Devices Overall effectiveness When analysing any work (including your own!), you need to think about...

4. Understanding the purpose

5. A purpose for a document, may influence its presentation Look at the extract from a RNLI Beach BookletRNLI  What is the purpose of this information?  In what different ways does it try to achieve it’s purpose?  What effect would the writer want it to have on it’s readers?  What different audiences might this booklet be aimed at?  Do you think the presentation of this information is effective?

6. Understanding Presentation techniques

7. In pairs look at both the Lodge Inns & Granary Wharf LeafletsLodge InnsGranary Wharf  Write a brief paragraph about each which comments on its effectiveness, mentioning aspects of structure & presentation such as : Use of headings Fonts and sizes of typeface Use of colour Use of photographs Overall layout Different types of information eg use of maps/charts/logos Use of borders Audience

8. Understanding Writing Style

9. Remember there a 4 main writing styles Writing to :  Explore, imagine, entertain (usually fiction)  Inform, explain, describe  Argue, persuade, advise/instruct  Analyse, review, comment

10. Formal or Informal? A FORMAL language style is when words and sentences are written in full, there are few colloquial (casual) words, popular expressions or impersonal tenses An INFORMAL language style is when well known, popular phrases (eg ‘under their belts’, ‘’nuff said’); colloquial words (eg buddy, put-down); and contractions (eg are’nt, don’t) are used The TONE of language is where a writer puts feelings into the words, eg serious, light hearted, enthusiastic, factual

11. Revision of Presentation techniques v Language styles Open the file Matching.doc, and sort correctly the items given into the presentation & language columnsMatching.doc

12. Focusing in on the use of Language Task 1 - reminder game Open the Language file, and remind yourself of some language terms by matching the examples in the table!Language Task 2 Consider all of the documents we have looked at and consider whether they could be said to be written in a FORMAL or INFORMAL writing style. What is the TONE of each document?

13. Some commentry practice When commenting on the writing style of any information or when planning your own coursework you must have an awareness of.....

14. Facts v Opinion Look again at the Granary Wharf LeafletGranary Wharf  On a sheet of paper, head 2 columns ‘Facts’ and ‘Opinions’, and copy all the information from the Granary Wharf leaflet into the appropriate column  How do you think the writer hopes readers will react to this leaflet?  How does the writer convey this information to achieve this reaction?

15. Comparisons Look closely at the two Magazine coversMagazine  Write down: a)What the covers have in common b)What makes them different c)What the cover of each magazine suggests about its contents d)What the intended audience is for each magazine  Give a many details and as much evidence for your answers as you can. Write paragraphs of 60-80 words for a) and b), and about 100-120 words in answer to questions c) and d)

16. Checklist of learning Present the following 6 pieces of work : I can identify the purpose of a document (RNLI) I can identify presentation techniques used in any communication (Lodge Inn & Granary Wharf) I can correctly differentiate between presentation techniques, and writing style techniques (Matching.doc) I am able to identify correctly the parts of writing - eg Similie, Onomatopoeia (Language.doc) I am able to extract the difference in writing style techniques, between Facts & Opinions (Granary Wharf) I can compare two similar documents, with regard to presentation techniques and writing styles used (Magazine)