1. Delivering 5 easy ways to reduce unwanted mail

2. The Stop-the-Drop campaign Re-launch of the national Unwanted Mail campaign in August 2009 aiming to: Encourage householders to reduce the amount of unwanted mail they receive Gives details of five steps to take to help reduce unwanted mail Achievements: over 134,000 MPS registrations across Scotland since Oct 07

3. Delivering 5 easy ways to reduce unwanted mail Brand rational - Campaign title is also the call to action. - Messages are short and sharp. - Clear and simple imagery used.

4. Campaign has five distinct calls to action 1.Write to sender - Personally addressed mail and mail addressed to ‘The Occupier’. 2.Register with the Mailing Preference Service - Personally addressed mail from companies you’ve not dealt with. 3.Register with Your Choice and opt out of the Royal Mail’s Door to Door service - Unaddressed mail from members of the DMA and the Royal Mail. 4.Opt out of the edited version of the electoral register - To prevent you name and address being used for direct mailings. 5.Use online services - To reduce the amount of paper bills and statements you receive. The 5 easy ways:

5. Campaign materials: Resources and materials for the campaign include Online: Website – www.stop-the-drop.org.uk Online adverts Offline: Leaflet Press advert Pull up banners Posters

6. Campaign materials: Online adverts Three formats available for use: 1. Leader board 2. MPU 3. Skyscraper Online adverts Animated online adverts that are in different sizes and shapes. Use these to link from your site to the Stop the Drop website.

7. Campaign materials: Leaflet Main campaign leaflet Provides the main information on the campaign and the 5 steps. Can be made available to the public to pick up at appropriate locations. 300 printed leaflets have been made available to partner organisations.

8. Campaign materials: Press advert Press advert Generic press advert available. Can be resized for use in any local press titles. Include your own logo into the press advert. Artwork available from Waste Aware Partners.

9. Campaign materials: Pull up banners Pull up banners Two kinds of banner are available. These can be borrowed for use at localised campaign support. Contact Waste Aware Scotland to request the use of the banners. Email the dates you need them from and to. Email these details to: chris.morrison@ksbscotland.org.uk

10. Campaign materials: Posters Posters Three kinds of posters are available. 1.General campaign poster. 2.Outline of the 5 easy steps. 3.Events poster. Print these up to A3 in size. Artwork for these are available from Waste Aware Partners 3. 2. 1.

11. Campaign materials: Posters (1) General campaign poster.(2) The 5 easy steps.(3) Local events poster.

12. Campaign materials: Poster 1 Posters 1: General campaign poster. Use this to raise the awareness of the campaign to coincide with any activity happening in your area. Place in prominent spots where it will be seen.

13. Campaign materials: Poster 2 Posters 2: The 5 easy steps poster. This gives the basic outlines as to how one can reduce unwanted mail. Use this to accompany the other posters. Place in locations where there will be enough time to read the steps.

14. Posters 3: Events poster. Use this to advertise any local events that you are having. Write the time and place in the space provided. Campaign materials: Poster 3

15. Campaign Activity Focus on multi media national advertising Online advertising: Burst 1: Aug 24 th – 26 th September 09 Use the adverts produced directed to Scottish IP addresses. National Press advertising: Burst 2: Sat 24 th and Sun 25 th October 09 National press space ½ page in 13 press titles. Daily Record / Scottish Sun / Herald / Sunday Herald / Scotsman / Scotland on Sunday / Scottish Daily Mail / Scottish Daily Express / Sunday Mail / Press and Journal / Sunday Post / Sunday Times Scotland

16. Monitoring and Evaluation MPS registration by population Local authoritySep-07Aug-09INCREASELocal authoritySep-07Aug-09INCREASE Argyll & Bute7.7%10.2%2.5%West Dunbartonshire6.5%8.9%2.4% Dumfries and Galloway5.6%7.4%1.8%Aberdeen City11.2%13.6%2.4% East Ayrshire8.2%10.6%2.4%Aberdeenshire11.6%14.6%3.0% North Ayrshire6.3%8.2%1.9%Moray8.2%12.0%3.8% South Ayrshire6.3%7.9%1.6%Highland6.8%8.9%2.0% Fife6.3%9.8%3.5%East Lothian7.9%10.4%2.5% Clackmannanshire16.1%23.0%6.9%Edinburgh City9.3%11.6%2.3% Falkirk9.1%12.6%3.5%Midlothian15.1%19.4%4.3% Stirling13.7%18.9%5.3%Scottish Borders7.4%10.1%2.7% East Dunbartonshire10.3%14.0%3.7%West Lothian10.4%13.7%3.3% East Renfrewshire10.3%13.3%3.0%Orkney5.9%8.5%2.6% Glasgow5.6%7.2%1.6%Shetland6.0%9.7%3.7% Inverclyde4.3%5.7%1.5%Angus11.6%15.2%3.6% North Lanarkshire6.6%9.1%2.5%Dundee5.1%6.7%1.6% Renfrewshire6.0%7.8%1.9%Perth & Kinross11.7%16.0%4.3% South Lanarkshire5.9%7.9%2.0%Western Isles4.2%5.0%0.8% Scotland8.0%10.6%2.6%

17. Comparison of MPS registrations in Moray over 2 years

18. Thanks for listening. Chris Morrison (T) 01786 468784 (E) chris.morrison@ksbscotland.org.uk