1. Nanette M. Day Inkwell International inkwellinternational.com

2. WHY PUBLISH?

3. Published books are the business cards of the 21 st century.

4. WHY SELF-PUBLISH?

5. Traditional Publishing vs. Self-publishing Money Traditional Self-Publishing Control Traditional Self-Publishing Time Traditional Self-Publishing

6. WHAT CAN YOU SELF-PUBLISH?

7. Traditional books and magazines e-books/e-zines Interactive books for the iPad Newsletters PDFs

8. SO WHAT DO YOU WRITE ABOUT???

9. What are your objectives? Additional revenue streams Business connections Broader customer base Industry development Community service

10. Who is your audience?

11. How often do you want to publish?

13. DEVELOPING YOUR CONTENT

15. SELF-PUBLISHING YOUR MATERIAL

16. Steps to publishing… 1.Research 2.Write—**Content is king** 3.Edit 4.Design the layout/cover 5.Proofread 6.Publish 7.Market 8.Market some more 9.Keep on marketing…

17. Working with professionals Editors  Clarity and tone  Consistency  Honest, objective opinion Graphic Artists  Covers that evoke a response in the reader  Pleasing, professional interior layouts Their job is to make you as the writer look the best you can.

18. PROBLEMS WITH SELF-PUBLISHING

19. Questions?