1. Categories and Types of Hotels
LODGING
Categories and Types of Hotels

2. Classification of Lodging Properties
Price
Function
Location
Particular market segment
Distinctiveness of style, offerings, or amenities
*It is important to remember that many types of hotels can fall
into more than one category

3. Types of Lodging Properties Hotels Classified By Price
Budget Hotels:
Room rates are the lowest for this type of lodging property. This type of hotel typically offer guestrooms only. There is little or no public space, no meeting or function space, and very limited food and beverage facilities, if any.
Midscale Hotels:
Room rates tend to be equal to or slightly above market area average. These hotels offer a wider range of facilities and amenities. There will be limited public space and meeting/function space with at least one food and beverage facility.

4. AN AN HOTEL
Budget hotel

5. Bong Sen
Midscale Hotel

6. Types of Lodging Properties Hotels Classified By Price
Luxury Hotels
At the top of the price category are luxury hotels
These properties offer a full array of services and amenities, such as:
concierge service
several food and beverage operations
banquet facilities
full room service
recreational facilities

7. INTERCONTINENTAL
Luxury Hotel

8. Types of Lodging Properties Hotels Classified by Function
Convention Hotels
Large hotels often with 500 or more guest rooms
They offer extensive meeting and function space
Food and beverage operations tend to be extensive: several restaurants and lounges, banquet facilities, and room service
Convention hotels are often in close proximity to convention centers and other convention hotels, providing facilities for citywide conventions and trade shows.

9. Types of Lodging Properties Hotels Classified by Function
Commercial Hotels
These hotels cater to the business traveler
In comparison to convention hotels, there is less public space and smaller meeting and function space, fewer food and beverage outlets, and limited recreational amenities.
Many of these hotels tend to be located downtown or near airports to accommodate their target market segment

10. Types of Lodging Properties Hotels Classified by Location
Location can also be used as a criteria for categorizing lodging properties
Examples of hotels categorized as such include:
Downtown
Suburban
Highway/Interstate
Airport

11. Downtown Hotels Downtown (City Center)…
Public transportation available for business or leisure
Range of accommodations and services
Typically have a signature restaurant

12. Suburban Highway Hotels and Motels
Prominent in the 1950s
Easy access to roadways
Park outside the room entrance
Example
Motel 6

13. Airport Hotels High occupancy due to location
Business, group, and leisure travelers
Full service
rooms
Convenient location
Airport shuttle service
Economical pricing

14. Types of Lodging Properties Hotels Classified by Market Segment
Convention/Conference Centers
Resorts
Gaming/Casino Hotels
Health spa
Vacation ownership/Timeshare

15. Convention Hotels Meet the needs of large groups 500 plus rooms
Larger public areas to accommodate greater public demand
Banquet areas within and around the hotel
High percentage of double occupancy
Full Service oriented

16. Resort Hotels Resorts… Originally began due to rail travel
“Captured Clientele”
Food service is unique
Diversified marketing mix
Children
Groups
Eco-tourism

17. Characteristics of Casinos
Heavy growth segment
Low room rates
Subsidized food and beverage
Themes are popular
500 plus guest rooms
Variety of food operations
Contains a gaming room

18. Major Trends in Casino Hotels
Casino Trends…
Casino hotels are now marketing themselves as business hotels
Amenities include business centers, travel bureaus, and room service
Move towards “family/friendly” hotels
This increases the average stay and money spent by families

19. Time Sharing Hotels Time Shares
A form of ownership or right to the use of a property.
Multiple parties own rights to use the property and each is allotted a particular time (usually one or two weeks per year) to use the property.
Properties tend to be located in highly desirable resort areas with many amenities

20. Types of Lodging Properties Other Hotel Classifications
All-Suite Hotels
Bed-and-Breakfast Inns
Boutique Hotels
Hostels

21. All Suite Hotels Cater to guests for an extended period
Reduction in rate based on length of stay
More space than typical hotel
Examples
Embassy Suites

22. Bed and Breakfast Inns A home away from home
Accommodation with an owner who lives on premises
Maintains a few rooms
Offers breakfast
Personable and quick service

23. Boutique Hotels Small hotels with a special charm
Appeals to travelers who appreciate the unique
Often provide special amenities to guests such as private tours or unusual decor

24. HOSTELS
Appeal to young persons travelling on a budget. Rooms are usually shared or dormitory style. Very inexpensive.

25. Vertical Hotel Integration
A trend in the hotel industry in which companies offer different levels of properties under the same development company.
Lodging companies meeting the needs of several types of guests based on price, facilities, and amenities.

26. VI Hotel Companies Starwood Hotels Marriott Hotels Hilton Hotels
Choice hotels which has several chains that meet its diverse clientele
Luxury - Clarion
Mid-scale - Quality Inn/Suites
Budget - Comfort Inn
Economy - Sleep Inn

27. Marketing Consortium Consortium… Also called referral organizations
Numerous independent properties unite to compete with the marketing power of chain operations
Similar benefits as franchises at a lower cost
Provides incentives for clients

28. Hotel Room Classifications
Suite – multiple rooms (bedroom, dining, living)
Single – one bed sleeps one
Double – one bed sleeps one or two
Twin – two beds sleep two
Triple – 2 to 3 beds sleep three
Quad – 2 to 4 beds sleep four

29. What is in a name? Commonly used room descriptions: Standard Superior
Deluxe
Suite
Corner Suite