1. vCenter Application Discovery Manager (ADM)
Product Overview

2. The Rise of a New Era in IT
Cloud
Web
PC / Client-Server
Cloud = hype? Not only is it real but it promises to usher in a new era in IT, and deliver IT as a service
Web era completely changed consumer’s expectations about how services can be consumed. New account, new application.
Didn’t dramatically change the way IT delivers those services. Complicated mess of silos and manual processes.
Cloud expands on the self-service revolution that the web started, for business applications
However, real revolution cloud will complete the transformation of service delivery with a new architecture
With each and every technology evolution, management has also evolved
Vendors who specialized in managing the previous technology waves have attempted to apply that same approach to the next wave
The result has been an ever-growing set of siloed management tools and layers upon layers of management complexity
The cloud transforms the delivery of IT services and how those services are managed because (1) management automation is intrinsic to the cloud, it’s built-in and (2) cloud computing is built on virtualization technologies that simplify and unify the infrastructure, enabling a new era of management to be ushered in.
Mainframe
Cloud will transform the delivery of IT services and how they are managed

3. Cloud Computing Characteristics: Management Implications
Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service.
Efficiency thru Utilization and Automation
Agility with Control
Freedom of Choice
Pooling From machines to on-demand, highly elastic resource pools
Zero-touch Infrastructure Policy-driven automation of provisioning, deployment and management
Self-Service Easy access with policy-based provisioning and deployment
Control Application-aware infrastructure, built-in availability, scale, security, performance guarantees
Open & Interoperable Application mobility between clouds, based on open standards
Leverage Existing Investments Benefits of cloud computing to existing applications and datacenters
So what is Cloud Computing? An approach to computing…
Common misperception: cloud = external
Cloud is architecture, way of doing computing, with specific attributes
Pooling: elastic resource pool across ALL DC resources apps need that can be dynamically allocated on demand
Zero touch infrastructure – policy driven management that enables automation
Amazon, Google scale – volume of demand, army of people…fully automated
These capabilities set a new management challenge for IT management teams How to Achieve Zero-Touch? so they can efficiently automate to maximize performance, capacity, and scale
2. Self-service, but under IT control (who owns it, what’s the security, etc)
The resulting management challenge is how does IT implement self-service and the policy-based control to dynamically assure service access with the required elements of enterprise-level compliance and security
3. Choice, application mobility and today’s apps
The hybrid cloud – enabling customers to choose between the best of both private and public cloud – requires seamless management interoperability & visibility across processes, IT groups, & service providers –offering insight and transparency into hybrid cloud services.
Adopting cloud at the core of IT, based on VMware solutions, will dramatically improve efficiency and agility while maintaining customer choice.
But…but applying traditional framework management approaches to this problem will not work…you can’t keep managing your new virtualized data center with tools designed for a different era….
How do I Achieve Zero-Touch? To Efficiently Automate to Maximize Performance, Capacity, Scale
How to I Enable Self-Service with Control? To Dynamically Assure Easy Access with Compliance & Security
How do I Get to the Hybrid Cloud? To Enable Management Across Providers, Domains, and Clouds

4. Traditional Management Model is Too Complex
Resulting Challenges
Silos
Component management on a per-silo basis
Meeting SLA’s
Focused on devices, not services
Static
Applications bound to infrastructure
Poor App Performance
Brittle, slow applications
Bolt-On
Management is sold after-market as an afterthought
Complexity
Too many reactive and fragmented point tools
Four key reasons that traditional management approaches are failing:
Siloed management focused on managing devices & components – not services that run across them - focused on fighting fires at component level
Tools were designed for a static world where change was avoided and required weeks and months to implement
Management was an afterthought – bolted on as an after-market solution – versus designed in from the beginning
High operating costs due to reliance on human intervention
Manual
Change is carefully planned, risky, slow
Scaling without Adding Staff
Spiraling rate of change, not enough people

5. Management Changes in the Cloud
Inefficient 15% resource utilization
Traditional Management
Cloud Management
Optimized 80% resource utilization
Silos
Component management on a per-silo basis
Services
IT delivered as a service, self-service driven
Methodical Weeks, Months to Provision
Instant On-Demand Provisioning
Static
Applications bound to infrastructure
Dynamic
IT services mobile, separated from underlying infrastructure
Cost-Effective Increase Efficiency 270%
Expensive IT Spending $3 to Manage for every $1 on Hardware
Bolt-On
Management is sold after-market as an afterthought
Built-In
Native management designed-in, tightly integrated into platform
With cloud management, things change:
From Silos to Services
From Static to Dynamic
From Bolt-On to Built-In
From Manual to Automated
Manual
Change is carefully planned, risky, slow
Automated
Change is automated, dynamic service provisioning
Zero-Touch 1000:1 server-to- admin ratio
Heavy-Touch 40:1 Server-to-Admin Ratio

6. Virtualization Management Drives Efficiency, Control, Agility
Virtualization Management Benefits*
Services
IT delivered as a service, self-service driven
Fix problems 24x faster
Eliminate 43 hours of downtime a year
Increase management efficiency up to 270%
Deploy systems 240x faster
Provision applications 96x faster
Save $2000 per deployment
Dynamic
IT services mobile, separated from underlying infrastructure
Built-In
Native management designed-in, tightly integrated into platform
From EMA Analyst Research Study:
Reduction of Service Failures – fixing problems up to 24 times faster, eliminating up to 43 hours of downtime a year, improving uptime to as high as percent, to reduce the impact, frequency, duration, and cost of service issues, troubleshooting, out-of-hours support, and productivity loss
Improved Staff Efficiency – increasing administrator efficiency by an average of 10 percent, and as much as 270 percent, by allowing a single administrator to manage up to 1,800 servers, reducing annual management costs by up to $1,000 per server
Faster Service Deployment – allowing new systems to be deployed up to 240 times faster, and new applications up to 96 times faster, saving almost $2,000 in wage costs alone per deployment, while reducing downtime, and improving time-to-market for new products and services
Automated
Change is automated, dynamic service provisioning
* Enterprise Management Associates (EMA) White Paper: “Reducing Operational Expense (OpEx) with Virtualization and Virtual Systems Management”

7. vCenter Product Family
The vCenter Product Family focuses on 2 layers: infrastructure & operations and application management.
Today we will be focusing on vCenter Application Discovery Manager

8. Get & Maintain a Fast & Accurate Data Center View 4x Faster
With VMware You Can…
Get & Maintain a Fast & Accurate Data Center View
Industry’s most comprehensive application dependency mapping
Dependency Map from vCenter Application Discovery Manager (ADM)
7x More
Accuracy
Agentless, continuous dependency mapping across physical & virtual application infrastructures
Quickly gain an understanding of your service dependencies
Key use cases: Change impact analysis, blueprint your data center, identify move groups, prep for DR, migrate applications
Achieve your virtualization goals on time without adding risk or complexity
Example: VMware Enhanced Candidate Selection Service (ADM Blueprinting, VMware Capacity Planner & VMware expertise)
10 months
VMware Services
A critical underpinning in building any migration plan, especially one including Tier 1 business critical applications, starts with getting a fast and accurate view.
Many virtualization initiatives slow down as customers struggle to determine which applications (and therefore server groups) should be virtualized next based on business requirements, anticipated ROI and risk.  To mitigate risk in migrations, it is imperative to know where the critical applications are running and ALL their infrastructure dependencies so not a single server, network, or storage dependency is unknown and left to chance.
Application Discovery Manager (ADM) provides the industry’s most comprehensive dependency mapping for virtual and physical environments. It helps customers get a fast and accurate view by uncovering all application dependencies – 7x more than you could with typical manual methods and all without the use of agents..
VMware Enhanced Candidate Selection service or “quick start” - leverages ADM’s automated dependency mapping capabilities as well as VMware’s Capacity Planner to accelerate virtualization initiatives by more than 60%. The service quickly builds a migration plan that includes a stack ranking of the best virtualization candidates based on an understanding of dependencies and usage. It also provides a detailed TCO analysis and a detailed move plan to overcome any pushback from App owners who think their apps are “too special” to virtualize
The combination of ADM blueprinting and professional services helps you achieve your virtualization goals on time and reducing risk and complexity.
60%
Faster
4x Faster
Time
4 months
Manual

9. vCenter Application Discovery Manager Overview
Application Discovery Manager capabilities can be summarized in four categories:
Passive discovery of your application infrastructure
Active high-definition discovery of hardware and software configuration details
Discovery analytics to visualize, analyze, and report on the collected data
The hybrid discovery methodology of ADM intelligently combines 3 forms of discovery: passive network observations, active remote queries, and discovery analytics to result in discovery that is far less intrusive than competitive solutions. This discovery is completely agentless, so no additional software components need be distributed.
Additional key points:
(on left) ADM can collect from thousands of servers across a widely, geographically dispersed set of data centers
(on bottom) ADM collect configuration, dependency, and change data that can be integrated into other 3rd party systems, CMDB, and vCenter Configuration Manager
(on right) the ADM GUI presents dashboard summaries and the killer-app: detailed application dependency maps

10. Passively Discover Application Dependencies with vCenter ADM
Title
Month Year
Passively Discover Application Dependencies with vCenter ADM
Title
Month Year
ESX to VC Dependencies
Remember to plan
to protect all three of these!
Virtualized On Relationship
ESX server
With ADM’s ability to discover tiered applications you can gain confidence in your ability to see all layers of a distributed application, continuously monitor them for configuration compliance with best practices, and ensure a smooth restart after a migration or site fail-over. ADM discovers many different types of dependencies – including dependencies between applications residing on the same or different ESX Servers. It can even discover dependencies between VMs that are managed by different vCenter Servers.
ADM discovers VMs, ESX servers, dependencies, configuration details
Relate individual parts of a VM infrastructure to the different application services / components
VMs defined on each ESX including detailed configuration for each VM
Display in maps
Dependency between the virtual environment and the virtualized environment
Dependencies (ESX -> Virtual Center, VM -> ESX, VM -> VM)
VMs, ESX servers, Virtual Center, configuration files
Detect relationships between VMs on the same physical server
There could be a database server and app server and a web server all on the same physical server
Listening to internal ESX traffic via a virtual collector
vCollector deployed as a VM on ESX servers, using the customers VI infrastructure
VMs
Virtual to Virtual Dependencies
Discover instances of DBs, Application servers, etc
Physical to Virtual Dependencies
Discover hidden dependencies, prepare for moves, build DR protection groups 10

11. Passively Discover Application Dependencies with vCenter ADM
Title
Month Year
Passively Discover Application Dependencies with vCenter ADM
Title
Month Year
DATA CENTER
WAN
ADM
Hybrid discovery model
Passive, active, agent-less, analytic
No agents required
Passive network traffic capture
Statistical sampling
Uses virtual & core switch mirror ports
Extracts details for packet structure
Active discovery adds high definition configuration details
WMI, SSH, Telnet, SNMP and VI-SDK
Application Discovery Approach
Passive
Application Discovery Manager was the first passive offering—passive is defined as network-based using deep packet inspection—on the market and thus provides both an agentless and continuous capability to track hosts (servers) on the network and their communication with each other.
Passive discovery connects to core span/mirror ports on network switches and samples network traffic to identify network hosts/server, their communications and connections, and what services and protocols are being exchanged at what time. Passive network analysis enable activity monitoring which is unique to ADM. Although the data is sampled, it provides the additional value of activity or usage monitoring comparisons among hosts, applications, and connections. While not appropriate for heavy capacity planning, the varying usage levels are extremely useful for consolidation, business continuity, and virtualization comparisons.
Active
To complement passive discovery, ADM also utilizes an active discovery capability that collects high-definition details using agentless, native protocols such as WMI, telnet, SSH, and SNMP or, in the case of VMWare environments, the VI-SDK (for ESX and VirtualCenter objects). 11

12. VMware Data Center Blueprinting Services
For customers engaging in
Data center consolidation
Migration
Disaster recovery projects
Delivers critical information for
Determining server move groups
Analyzing the impact of relocating or consolidating critical business applications.
Actionable reports detail
Actual business applications
Underlying application infrastructure
Business applications interdependencies supporting your business

13. Business Application Mapping Inter- and Intra- Dependency Maps
Application Layers
DB Layer
Provides a detailed and accurate infrastructure layout of a given business application
Virtual and Physical servers
Services
Interdependencies
This is first step to understanding the business application is to map out its internal dependencies
Required for any major data center project (i.e. DR, Migration, Consolidation)
Provides a detailed and accurate infrastructure layout of a given business application
Virtual and Physical servers
Services
Interdependencies
This is first step to understanding the business application is to map out its internal dependencies
Required for any major data center project (i.e. DR, Migration, Consolidation) 13

14. Business Application Mapping Discover Connections and Relationships
Shows the dependencies between business applications
Understand know how a change (or failure) of one business application might impact a separate business application
Dependencies between business applications will affect the order in which they are brought up at a remote data center after a disaster
Business applications can have dependencies to hardware that is used by other business applications. You need to know how the migration (or the failure) of one business application might impact a separate business application in order to create accurate move groups. The dependencies between business applications will also affect the order in which they are brought up at a remote data center after a disaster. 14

15. vCenter Application Discovery Manager (ADM) Summary
• Get and keep a fast and accurate data center view – across virtual and physical
• Precise visibility into all application interactions via network-based approach
• Eye-opening discovery of unknown, unwanted, & unexpected application behaviors and dependencies
• Application-aware data center moves & consolidations, migrations, and DR plans
Summary
For key points in summary:
Get and keep a fast and accurate data center view – across virtual and physical
Precise visibility into all application interactions via network-based approach
Eye-opening discovery of unknown, unwanted, & unexpected application behaviors and dependencies
Application-aware data center moves & consolidations, migrations, and DR plans