1. 2011 Census Analysis Work Programme Purpose of analysis, products released so far, upcoming plans and analysis coordination Jon Gough Mike Smith Coordination & Analysis Labour Market & Housing Regional & Travel to Work Population & Demography Ethnicity, Identity, Religion and Language Health & Unpaid Care

2. Outline of presentation Brief Summary of Data Recap of the aims of the analysis programme Analyses produced to date How analysis has been disseminated Measuring the benefits of analysis Linking to analysis produced outside of ONS

3. SUMMARY OF DATA RELEASES SO FAR…. Population Counts Population and household estimates Second addresses Key & Quick Statistics Ward, OA, National parks & other geographies Built up areas Detailed & local characteristics tables Topics (Detailed): EILR, Migration, Health, Demography, Housing, Labour Market, Qualifications, Travel to work, car/van availability, approximated social grade - Detailed only Alternative populations Work day & short term residents

4. FURTHER OUTPUTS UK release Communal establishments Second address estimates Headcount and household estimates for Postcodes Interactive content Comparator tools Charts, Maps, Cartograms, How Well Do you Know Your Area? Statistics interface Local Authority Table finder Microdata teaching file

5. STILL TO COME… Alternative populations Out of term Supplementary detailed & local characteristics tables Fill gaps due to absence of theme tables UK migration Cross tabulated by one or more topics Specialised products Origin destination Microdata secure & safeguarded files Small populations

6. COMMISSIONED OUTPUTS Users can ask for anything they like…Subject to Disclosure Control For Example: More detailed univariate tables Different multivariate tables Specific population groups Tables or flow data Many of the recent ONS analyses uses commissioned tables

7. ONS CENSUS ANALYSIS WORK PROGRAMME Coordination & Analysis Labour Market & Housing Regional & Travel to Work Population & Demography Ethnicity, Identity, Religion and Language Health & Unpaid Care

8. Aims of the work programme Maximising the benefits of Census 2011 Produce timely and relevant census analyses Aid understanding and interpretation of census data Improve the usability of Census 2011 Provide a springboard for analyses by other organisations Inform government policy and public debate Enable more complex analysis of the characteristics of particular population groups Comparison of census and survey sources Linkage of census and survey sources Establish a Census Analysis Centre of Excellence One-stop shop for Census Analyses by ONS and other organisations UK wide coordination

9. Produce timely and relevant census analyses Groundwork for analysis laid during Census 2011 consultation In-depth consultation including sharing of initial analysis plans User Consultation by Topic leads to stakeholders – the known, knowns Via internet discussion forums – the known, unknowns and word of mouth – the unknown, unknowns! 54 Publications since December 2012 – averaging around 3 per month for 18 months Analysis produced based on user consultation Discussions/meetings with academia, OGDs, local government Workshops held annually to discuss plans & requirements with users Analysis linked to policy and to feed into the public debate

10. Examples of some key analysis produced Analysis topicProduct title MigrationAnalysis of non-UK born short term residents in England and Wales Migration Immigration patterns and characteristics of non-UK born population groups in England and Wales Demography How have living arrangements and marital status in England & Wales changed since 2001? Health & social careGender gap in unpaid care provision Health & social careEthnic variations in general health & unpaid care provision Ethnicity, identity, language & religion What does the 2011 Census tell us about the characteristics of Gypsy & Irish travellers in England & Wales? Alternative populationsWorkday population of England & Wales Families Analysis of marital status, living arrangements, households and children Travel to WorkDistance travelled to work HousingOvercrowding and under-occupation in England & Wales

11. Narrative reports Summaries Engaging visualisations Video Podcasts Infographics Maps and Charts Interactive To… Inform government policy and the public debate Raise awareness of population change and socio-demographic issues Facilitate further dissemination Dissemination tools and techniques

12. A Census Analysis Story

13. Infographics, video summaries & interactive products Capture key messages in clear, succinct and visual format Act as an accompaniment to the main story, or as stand alone products in their own right Suitable for re-publication/embedding in media and other articles Interactive tools to immerse user in data Visually stimulating content Dissemination tools and techniques

14. Infographic: Overcrowding & under-occupation in England & Wales

15. Infographic: Gypsy & Irish Travellers

16. Interactive maps

17. Impact Analysis Capturing the use of the analysis Web metrics In-House ‘Hits’ Google Media coverage User Feedback Evaluation report

18. Top Referrers to Release Edition Page edf.org.uk statistics.gov.uk google.co.uk brin.ac.uk haref.org.uk gov.uk feedly.com Identifiable Organisations Viewing Release NHSBBCBradford Metropolitan District Council Red Cross University of OxfordLeeds City CouncilStaffordshire County Council University College London Surrey County CouncilOxfamDouglas Wallace Consultants Welsh Language Board Computer Sciences Corporation Newcastle UniversityUK ParliamentLemon & Co. Solicitors, Swindon Web Metrics – ONS website

19. Key Points There were 4 tweets on the release posted from the ONS channel. In total these received 14 retweets and they resulted in 75 ‘click throughs’ to the ONS website. The link to the infographic received more clicks (47) than the release (25) The link to the ONS release was also the most popular link that featured in other users tweets, with some tweets (such as Mark Easton’s) including a chart from the release Social Media metrics Ethnic variations in general health & unpaid care provision

21. User Friendly Benefit Reports

22. Analysis has mainly centred around more in-depth census data Creating bespoke tables to add further value/additional insight Some examples of using other sources alongside census include: Report detailing differences between LFS & census Home working analysis: Using census data for more local level & LFS/APS for national picture Future analysis plans to look at Longitudinal Study Enable more complex analysis of the characteristics of particular population groups

23. Future Analysis Plans Story title Dependent Children Usually Resident in England and Wales with a Parental Second Address Internal and International Migration for the United Kingdom in the Year Prior to the 2011 Census Marital statusUnderstanding the characteristics of home workers Economic and demographic outcomes of different Non-UK Born groups in England and Wales? Ethnicity analysis of the labour market Do family characteristics and living arrangements in England and Wales vary by country of birth/ nationality? Commuting at local levels Economic activity of people at or over State Pension Age (SPA) Part time workers across England & Wales What does the 2011 Census tell us about residents with a work related second address in England and Wales? Student population analysis Communal establishments – care homesEmployment characteristics of those with disabilities Analysis of small populationsOccupancy rating by ethnicity The changing economic geography of England & WalesLiving alone

24. A Census Analysis Centre of Excellence One-stop shop for Census Analyses by ONS and other organisations Best approach to promote analysis Easier access for users accessing analysis of Census data/outputs Widening the availability and use of analysis, potentially increasing the number of users Internal and external analysis Tool to help coordinate analysis across internal & external areas Provide guidance to users on analysis work associated with the census Provide information on upcoming analytical plans A forum to allow links to workshops/consultations

25. How to link in analysis Contact the census analysis team census.analysis.inbox@ons.gsi.gov.uk Please provide: Link to the website Short synopsis of the piece of analytical work ONS will consider each link before approving and linking to our webpage User/discussion forums StatUserNet – opportunity to ask questions and to share ideas

26. Thanks for listening Central Team jon.gough@ons.gsi.gov.uk jon.gough@ons.gsi.gov.uk census.analysis.inbox@ons.gsi.gov.uk Topic analysis leads Health chris.white@ons.gsi.gov.uk Labour market incl. housing & qualifications anthony.anagboso@ons.gsi.gov.uk Ethnicity, Identity, Religion & Language angela.potter-collins@ons.gsi.gov.uk Population and migration chris.w.smith@ons.gsi.gov.uk Regional, incl. travel to work richard.prothero@ons.gsi.gov.uk