1. Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01 Social partnerships: introducing the Marketplace model by Leonie Oostendorp P.O.Box 12080 NL-3501 AB Utrecht The Netherlands T +31 30 750 90 00 F + 31 30 750 90 01

2. Outline workshop 1.Introduction to CIVIQ 2.Welfare policy in the Netherlands 3.Why social partnerships? 4.The Marketplace model

3. 1. General numbers of volunteering Population: 16 million Number of volunteers: 4-5 million Independent volunteer centers:450 Main sectors: sports, care, welfare

4. CIVIQ, national volunteer centre Our goal: promoting, modernizing and boosting volunteer work CIVIQ Info centre Infra- structure Volunteer manage- ment Participa- tion New markets Maatschap in Betrokkenheid

5. Our goal: to promote and facilitate social partnerships between business, community and public sector How? 1.Support a national network of local infrastructure (brokers) 2.Development and introduction of new models and instruments 3.Research, promotion and consultancy

6. Infrastructure of local brokers Network of local brokers Business Volunteer organizations CIVIQ Maatschap in Betrokkenheid Social partner- ships Public sector

7. Our tools Toolkit for volunteer organisations and businesses to get started Website for local brokers www.betrokken.nu Coaching and training programme for local brokers Toolkit for the marketplace

8. Funding 50% Ministry of Health, Welfare & Sports 50% Private funding Project subsidies Assignments by: -Business -Local authorities -(Large) volunteer organizations

9. 2. Dutch welfare state under pressure Increasing number of drop outs Tension between people from different backgrounds Rapid aging Individualization Social exclusion

10. New government policy Get everybody in action! Strong role for local government: facilitate a process where people can take more responsibility for themselves SOCIAL PARTNERSHIPS = PRIORITY

11. 3. Why social partnerships? Key = Empowerment Donate your skills and resources to your community

12. Examples of social partnerships Annual christmas dinner for elderly Combination of bank & library Journal for homeless people Improve your own neighborhood -> the challenge of Arnhem All stars program in Amsterdam

13. Benefits Business - Company pride - Development of skills and competence - New markets - PR Open your mind Community - More resources - New volunteers - PR - Scope - Entrepreneurship Empowerment Public sector - Social image - Active citizens Involvement

14. Current situation Government budget reduction forces voluntrary sector to undertake action Business case pro social partnerships and employee volunteering becomes stronger Shift in focus: from general programmes towards strategic goals and themes. Local infrastructure is essential!

15. Challenges Voluntary organisations remain hesitant or don’t know how to approach business Few structural partnerships Local government doesn’t recognize importance of local networks Mainly large firms or service oriented businesses

16. 4. Introducing the Marketplace Volunteer organisations CIVIQ, Fortis, KPMG Marketplace Business Develops & facilitates Social partnerships

17. How does it look like? C C C C C Registration desk

18. Marketplace: History Started in Amsterdam in 1996: 150 matches! Start of local marketplaces 2004: Marketplace at Eurofestation in Maastricht; result € 1 million capitalised value Start social partnership CIVIQ, KPMG & Fortis 2003: 1 local Marketplace 2004: 3 2005: 18 -> 1500 matches!!! 2006: 25? Export to: Germany, UK, US, Romania, France

19. How does it work? SUPPLY Companies, Funding organisations, media, Government, NGO’s Supply: - Time - Knowledge - Information - Ideas/Networks - Means/materials

20. Why participate? -A lot of possible partnerships with interesting partners -To create your community investment programme -To get into contact with interesting volunteer projects: FUN & INSPIRATION

21. How does it work? DEMAND Volunteer projects/organisations Demand: Support Time Manpower/means -> No structural projects!

22. How does it work? DEMAND Present the project at the Marketplace: You only have 5 to 10 minutes! What do you have to offer in return? Be a real partner!

23. How does it work? BROKERS To organise matches Corners like: -Manpower -Material -Facilities -Professional advice -Marketing & communication

24. How does it work? BROKERS Invite companies to make an offer, and organisations to present projects within these ‘corners’ Not virtual, actual: just like in a stock exchange Publish/announce the matches on screens

25. How to organise a (local) Marketplace: WHO Local brokers Volunteer centres National/local companies Foundation (social welfare or other) Trade association Chambers of Commerce (Local) government Service organisations (Rotary, Lions) National/local volunteer organisations VERY IMPORTANT: Make it a joint effort!! Organise a team of stakeholders Don’t exclude

26. Organisation of SUPPLY Research: companies/organisations from different branches Face-to-face presentations Ambassadors/trendsetters What’s in it for them?

27. Organisation of DEMAND Educate organisations not to think only in money Organise workshops/meetings Support in developing interesting projects What do they have to offer? Make sure they do what they have to do in case of a match

28. At the Marketplace Create a dynamic event (no seats, not too long) Invite well-known people Bring supply to demand Announce matches Have contracts signed in public Make brokers visible Invite press Publish the results afterwards: in number of matches or capitalised value

29. Key factors for success for organisors Focus: What is your mission/objective? Commitment of the local community Use ambassadors and networks to attract demand and supply Clear communication before and at the Marketplace Location/setting/furnishings/decoration Good follow-up

30. Download the toolkit For your own copy of the Marketplace toolkit: Visit the website of CIVIQ: http://www.civiq.nl/emc.asp?pageId=1229 Who’s Next???