1. 1 Stepping into the Internet Innovating business education with Second Life Robin Teigland, SSE Steve Mahaley, Duke CE Göran Lindqvist, SSE December 20, 2007

2. 2 What is Second Life? A film by Duke CE on the SSE MBA Island  http://www.dukece.com/video/tommorowsleaders.html http://www.dukece.com/video/tommorowsleaders.html  Or  http://www.youtube.com/watch?v=Bi5i3UwVvbg http://www.youtube.com/watch?v=Bi5i3UwVvbg

3. 3 Overview  What are we doing in Second Life?  What are others doing in Second Life? −Some potential applications to business education?  Where are we going with Second Life & 3D internet? −Challenges and possibilities

4. 4 Overview  What are we doing in Second Life? −Special issue in MIS Quarterly on Virtual Worlds http://www.misq.org/BulletinBoard/NewVentures.pdf http://www.misq.org/BulletinBoard/NewVentures.pdf −Lectures for external organizations −Communication strategy for the Swedish Tax Agency −Virtual teaming exercise with Duke CE −Designing our island  What are others doing in Second Life? −Some potential applications to business education?  Where are we going with Second Life & 3D internet? −Challenges and possibilities

5. 55 Springtime PR & Communications Bureau Training event with avatars from Shanghai, Beijing, Stockholm, and Gotland Lecturing for external organizations

6. 6 Developing a Communication Strategy in Second Life for the Swedish Tax Agency Media Psychology with Richard Wahlund Developing a Communication Strategy in Second Life for the Swedish Tax Agency Media Psychology with Richard Wahlund Robin Teigland November 12, 2007

7. 7 Presentation of the Swedish Tax Agency

8. 8 Anders Stridh and Anna Scocco presenting the Swedish Tax Agency from their office

9. 9 MSc students in the SSE classroom interacting and learning about the Swedish Tax Agency

10. 10

11. 11 An experiment for the Communication Strategy

12. 12 Swedish Tax Agency and SSE participants Karinda Rhode, alias Robin Teigland Lima Lungu, alias Linda Malmqvist Carl Palsson alias Coca Cooljoke Anders Stridh alias Gonzo Takaki Anna Scocco alias Ansco Maximus

13. 13 Virtual 3D Teaming An exercise in Second Life GEL with Lena Ramfelt Steve Mahaley, Duke CE Robin Teigland, SSE November 12, 2007

14. 14 Starting the exercise Each team had the same colored t-shirt. The Swedish team had white t-shirts.

15. 15 Each of the four teams building its bridge

16. 16 A completed bridge

17. 17 Debriefing session

18. 18 Designing our island for best functionality Social Lecture Partner 1 Briefing HQ Exhibition Exercise Partner 2

19. 19 Overview  What are we doing in Second Life? −Special issue in MIS Quarterly on Virtual Worlds −Lectures for external organizations −Communication strategy in Second Life for the Swedish Tax Agency −Virtual teaming exercise with Duke CE −Designing our island  What are others doing in Second Life? −Some potential applications to business education?  Where are we going with Second Life & 3D internet? −Challenges and possibilities

20. 20 Developing communication skills? The Digital Hedge School project promotes inter- generational interaction through an informal educational environment

21. 21 Training and improving skills? The Starboards Yacht Club teaches sailing

22. 22 Acting out-of-the-box? C Davis Medical Center enables experiencing the impossible in its schizophrenia center The UC Davis Medical Center enables experiencing the impossible in its schizophrenia center

23. 23 Learning crisis management? The National Oceanographic and Atmospheric Administration simulates tsunamis

24. 24 Innovating and co-creating solutions? HSB runs a competition to design the apartment building of the future

25. 25 Facilitating organizational change through role-playing?

26. 26 The opportunities are endless…….  Leadership  Sales & marketing  Branding  Entrepreneurship  Innovation  ….. http://static.flickr.com/47/110109290_2189217cee.jpg

27. 27 Overview  What are we doing in Second Life? −Special issue in MIS Quarterly on Virtual Worlds −Lectures for external organizations −Communication strategy in Second Life for the Swedish Tax Agency −Virtual teaming exercise with Duke CE −Designing our island  What are others doing in Second Life? −Some potential applications to business education?  Where are we going with Second Life & 3D internet? −Challenges and possibilities

28. 28 The future of education with 3D internet? Low High Distributed Co-located Participant reach Degree of “co-creation” ??

29. 29 What are the challenges going forward?  What skills and roles are required? −For academics, coaches, program managers, and of course the participants? −How do we get over the “digital immigrant” hurdle?  What does content look like?  What does content look like? −Creation in real world for in-world? Or in-world for real world? −Created by program or participants? Or co-created? −How do we escape our real world thinking?  How is the process best facilitated? −Embedding a 3D internet experience in the flow of the learning program? −How do we ensure seamlessness?

30. 30 For more information….  External lectures −http://www.slideshare.net/eteigland/sl-conference-photos/  Communication strategy with the Swedish Tax Agency −http://www.slideshare.net/eteigland/sse-swedish-tax-agency-in-second-life- nov12-07/  Virtual teaming with Duke CE −http://www.slideshare.net/eteigland/second-life-teaming-exercise-gel- overview/  Second Life in general −http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-teigland/  Contacts −Robin Teigland, Associate Professor, Center for Strategy and Competitiveness, SSE, robin.teigland@hhs.se, www.knowledgenetworking.org robin.teigland@hhs.sewww.knowledgenetworking.orgrobin.teigland@hhs.sewww.knowledgenetworking.org −Steve Mahaley, Director of Learning Technology, Duke CE, steve.mahaley@dukece.com steve.mahaley@dukece.com −Göran Lindqvist, PhD Candidate, SSE, Center for Strategy and Competitiveness, goran.lindqvist@hhs.se goran.lindqvist@hhs.se